Super Bowl 2016 7 February | Denver Broncos v Carolina Panthers | Santa Clara, CA

Who won the Super Bowl ad game?

Mutant babies, singing sheep and the 'Walken closet'... No, not the cast of a Barnum production but the stars of... Read more

Super Bowl|Superbowl2016

Super Bowl 2016 ads: the best so far

Stalwarts such as Budweiser will again make an appearance during the big game, but there will also be new offerings... Read more

James Hilton on why the Super Bowl ads make him sad

After watching this year's Super Bowl ads, the co-founder of AKQA found himself exasperated with a single question: why?.. Read more

'Puppymonkeybaby' produces most smiles of any Super Bowl spot, says Annalect 'Moodometer'

'Puppymonkeybaby' produces most smiles of any Super Bowl spot, says Annalect 'Moodometer'

superbowl2016
February 10, 2016
I-Hsien Sherwood
MEDIA
Super Bowl is judgment day for advertising

Super Bowl is judgment day for advertising

superbowl2016
February 08, 2016
Susan Credle
When it comes to the Super Bowl ad winner, I choose the moon

When it comes to the Super Bowl ad winner, I choose the moon

February 08, 2016
Rob Schwartz
Bringing your A-game to the Super Bowl

Bringing your A-game to the Super Bowl

superbowl2016
February 05, 2016
Bob Scarpelli
MEDIA
Super Bowl 50 scores 111.9 million viewers

Super Bowl 50 scores 111.9 million viewers

February 08, 2016
Marc Berman
Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew

Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew

superbowl2016
February 09, 2016
I-Hsien Sherwood
The Super Bowl thanks its biggest sponsor, God

The Super Bowl thanks its biggest sponsor, God

superbowl2016
February 09, 2016
Steve Simpson
A super-experiential Super Bowl

A super-experiential Super Bowl

February 05, 2016
Max Lenderman
Stars and sequels at Super Bowl 50

Stars and sequels at Super Bowl 50

February 08, 2016
Matt Ian
5 Super Bowl ads that were worth the wait

5 Super Bowl ads that were worth the wait

February 08, 2016
Eleftheria Parpis
Live: See the tweets from every Super Bowl 50 sponsor

Live: See the tweets from every Super Bowl 50 sponsor

February 06, 2016
Campaign staff
Pokémon and Hyundai were the strongest Super Bowl online performers

Pokémon and Hyundai were the strongest Super Bowl online performers

February 08, 2016
Zanub Saeed
AGENCY
Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

Super Bowl
February 05, 2016
Gurjit Degun
'Colonel Sanders' reincarnates a third time for the Super Bowl

'Colonel Sanders' reincarnates a third time for the Super Bowl

superbowl2016
February 06, 2016
Matthew Rothenberg
MEDIA
Bud Light's first Spanish-language Super Bowl spot to air on ESPN Deportes

Bud Light's first Spanish-language Super Bowl spot to air on ESPN Deportes

superbowl2016
February 05, 2016
Zanub Saeed
The Clydesdales are 'Not Backing Down' in Budweiser's Super Bowl commercial

The Clydesdales are 'Not Backing Down' in Budweiser's Super Bowl commercial

superbowl2016
February 05, 2016
Zanub Saeed
Janelle Monae dances through 50 years of history for Pepsi's Super Bowl ad

Janelle Monae dances through 50 years of history for Pepsi's Super Bowl ad

February 04, 2016
I-Hsien Sherwood
Toyota turns up the metal for Prius Super Bowl ad

Toyota turns up the metal for Prius Super Bowl ad

superbowl2016
February 05, 2016
Zanub Saeed
Domestic violence PSA to run during Super Bowl 50

Domestic violence PSA to run during Super Bowl 50

February 04, 2016
I-Hsien Sherwood
PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'

PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'

superbowl2016
February 04, 2016
Zanub Saeed
Kevin Hart plays overprotective dad in Hyundai's Super Bowl pre-kick spot

Kevin Hart plays overprotective dad in Hyundai's Super Bowl pre-kick spot

superbowl2016
February 04, 2016
Zanub Saeed
Bud takes blue ribbon in Campaign's Super Bowl ad poll

Bud takes blue ribbon in Campaign's Super Bowl ad poll

superbowl2016
February 05, 2016
Campaign staff
Michelob Ultra returns to the Super Bowl with new tagline

Michelob Ultra returns to the Super Bowl with new tagline

February 04, 2016
I-Hsien Sherwood
Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?

Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?

superbowl2016
February 04, 2016
Todd Wasserman
Instagram extends video ads to 60 seconds just in time for Super Bowl 50

Instagram extends video ads to 60 seconds just in time for Super Bowl 50

superbowl2016
February 03, 2016
Zanub Saeed
Willem Dafoe channels Marilyn Monroe in Snickers Super Bowl spot

Willem Dafoe channels Marilyn Monroe in Snickers Super Bowl spot

superbowl2016
February 03, 2016
I-Hsien Sherwood
David Bowie song lifts Audi Super Bowl spot

David Bowie song lifts Audi Super Bowl spot

superbowl2016
February 03, 2016
I-Hsien Sherwood
A puppy, monkey, baby come together in one odd hybrid for Mountain Dew's Super Bowl return

A puppy, monkey, baby come together in one odd hybrid for Mountain Dew's Super Bowl return

superbowl2016
February 03, 2016
Zanub Saeed
Squarespace makes third Super Bowl showing with live broadcast

Squarespace makes third Super Bowl showing with live broadcast

superbowl2016
February 03, 2016
I-Hsien Sherwood
AGENCY
Wix.com's Super Bowl ad parodies Budweiser and Old Spice classics

Wix.com's Super Bowl ad parodies Budweiser and Old Spice classics

Super Bowl
February 03, 2016
Omar Oakes
Helen Mirren slams drunk drivers in Budweiser's Super Bowl PSA

Helen Mirren slams drunk drivers in Budweiser's Super Bowl PSA

superbowl2016
February 02, 2016
Zanub Saeed
Christopher Walken works with a sock puppet in Kia Super Bowl ad

Christopher Walken works with a sock puppet in Kia Super Bowl ad

superbowl2016
February 02, 2016
I-Hsien Sherwood
Steven Tyler 'Rocks the Rainbow' in Skittles Super Bowl ad

Steven Tyler 'Rocks the Rainbow' in Skittles Super Bowl ad

superbowl2016
February 02, 2016
Eleftheria Parpis
Hyundai Super Bowl spot stars dozens of Ryan Reynolds

Hyundai Super Bowl spot stars dozens of Ryan Reynolds

superbowl2016
February 02, 2016
Zanub Saeed
Apartments.com's epic Super Bowl spot: Jeff Goldblum, Lil' Wayne, George Washington and the Jeffersons

Apartments.com's epic Super Bowl spot: Jeff Goldblum, Lil' Wayne, George Washington and the Jeffersons

superbowl2016
February 03, 2016
Douglas Quenqua
An Englishman abroad, trying to enjoy the Super Bowl

An Englishman abroad, trying to enjoy the Super Bowl

superbowl2016
February 02, 2016
Andy Bird
Avocados from Mexico survive Earth's destruction in Super Bowl spot

Avocados from Mexico survive Earth's destruction in Super Bowl spot

superbowl2016
February 01, 2016
Eleftheria Parpis
Ridley Scott, Liam Neeson team up for LG's first Super Bowl ad

Ridley Scott, Liam Neeson team up for LG's first Super Bowl ad

superbowl2016
February 01, 2016
Zanub Saeed
BRANDS
Amy Schumer and Seth Rogen's US Super Bowl election teaser tees up Bud Light rebrand

Amy Schumer and Seth Rogen's US Super Bowl election teaser tees up Bud Light rebrand

Superbowl2016
February 02, 2016
Be On
Heinz brings adorable wiener stampede to Super Bowl 50

Heinz brings adorable wiener stampede to Super Bowl 50

superbowl2016
February 01, 2016
Douglas Quenqua
Sheep sing Queen's 'Somebody to Love' in Honda's Ridgeline Super Bowl spot

Sheep sing Queen's 'Somebody to Love' in Honda's Ridgeline Super Bowl spot

superbowl2016
February 01, 2016
Eleftheria Parpis
NFL scores with "Super Bowl Babies" promo

NFL scores with "Super Bowl Babies" promo

superbowl2016
February 01, 2016
Douglas Quenqua
The long game: Which 2015 Super Bowl commercials found an afterlife online?

The long game: Which 2015 Super Bowl commercials found an afterlife online?

February 01, 2016
Zanub Saeed
MEDIA
Is the Super Bowl advertising's version of Renaissance fairs?

Is the Super Bowl advertising's version of Renaissance fairs?

superbowl2016
February 01, 2016
Jeff Goodby
Hacking the Super Bowl: Get your brand noticed for less than $10M a minute

Hacking the Super Bowl: Get your brand noticed for less than $10M a minute

superbowl2016
January 28, 2016
Todd Wasserman
Kia Super Bowl teaser: check the "Walken closet"

Kia Super Bowl teaser: check the "Walken closet"

superbowl2016
January 27, 2016
Douglas Quenqua
A tiny NY coffeehouse braces for its Super Bowl moment

A tiny NY coffeehouse braces for its Super Bowl moment

superbowl2016
January 28, 2016
Douglas Quenqua
Buick brings Odell Beckham Jr. and Emily Ratajkowski to Super Bowl

Buick brings Odell Beckham Jr. and Emily Ratajkowski to Super Bowl

superbowl2016
January 26, 2016
Douglas Quenqua
Quicken Loans releases first Super Bowl ad online

Quicken Loans releases first Super Bowl ad online

superbowl2016
January 27, 2016
I-Hsien Sherwood
Updated: Amazon uses first Super Bowl spot to push Alexa

Updated: Amazon uses first Super Bowl spot to push Alexa

superbowl2016
February 01, 2016
Zanub Saeed
SunTrust launches first national Super Bowl ad, 'Hold Your Breath'

SunTrust launches first national Super Bowl ad, 'Hold Your Breath'

superbowl2016
January 26, 2016
Zanub Saeed
Marmot's mascot enjoys the outdoors in sportswear brand's first Super Bowl ad

Marmot's mascot enjoys the outdoors in sportswear brand's first Super Bowl ad

superbowl2016
January 26, 2016
Zanub Saeed
BRANDS
The top five Super Bowl ad gaffes

The top five Super Bowl ad gaffes

Superbowl2016
January 27, 2016
Be On
BRANDS
Super Bowl 2016: the art of the campaign before the game

Super Bowl 2016: the art of the campaign before the game

superbowl2016
February 03, 2016
Daniel Farey-Jones
Budweiser dominates list of most-liked Super Bowl ads

Budweiser dominates list of most-liked Super Bowl ads

superbowl2016
January 26, 2016
Campaign staff
Poll: Pick your favorite Super Bowl ads of all time

Poll: Pick your favorite Super Bowl ads of all time

superbowl2016
January 22, 2016
Campaign staff
AGENCY
Kung Fu Panda fronts UK launch of global Wix.com campaign

Kung Fu Panda fronts UK launch of global Wix.com campaign

January 21, 2016
Omar Oakes
YouTube launches Real-Time Ads for major live events, starting with Super Bowl 50

YouTube launches Real-Time Ads for major live events, starting with Super Bowl 50

superbowl2016
January 20, 2016
Zanub Saeed
AGENCY
Volkswagen 2011 Star Wars ad most-shared Super Bowl spot

Volkswagen 2011 Star Wars ad most-shared Super Bowl spot

Superbowl2016
January 14, 2016
Gurjit Degun