101 News, Articles & Analysis

Read the latest 101 News, Articles & Analysis at Campaignlive UK

Articles: 24 Results
Zoopla apologises for #Metoo ad blunder

Zoopla apologises for #Metoo ad blunder

Property website Zoopla has apologised after its latest ad campaign was accused of making light of the recent #metoo campaign

Marketing transformation doesn't equate to slashing adspend

Marketing transformation doesn't equate to slashing adspend

It's clear that brands are worrying about the future, but they're still spending on advertising, says the Zenith global brand

Payback time: What makes an agency acquisition work?

Payback time: What makes an agency acquisition work?

Holding companies have been spending hefty amounts on snapping up ad agencies to fill gaps in their capabilities or regional

101 brand axed as MullenLowe completes buyout

101 brand axed as MullenLowe completes buyout

MullenLowe London has completed its acquisition of independent creative shop 101 in a move that marks the end of the

Why Green and Black's is less green, less black and more vulnerable

Why Green and Black's is less green, less black and more vulnerable

A move away from its organic heritage could have a negative effect on the Green & Black's brand, according to

Subaru picks 101 to move beyond 'beige' car marketing

Subaru picks 101 to move beyond 'beige' car marketing

Subaru UK has appointed 101 as its lead creative agency after a competitive pitch as the brand prepares to carry

MullenLowe bid to buy 101 could be mutually beneficial

MullenLowe bid to buy 101 could be mutually beneficial

After a period of instability, could 101 provide the ballast for growth that MullenLowe London is looking for? Jeremy Lee

How brands must walk the line between new vs nostalgia

How brands must walk the line between new vs nostalgia

It's easy to overestimate the amount of time people spend thinking about our brands, warns 101's strategy director.

MullenLowe Group in talks to buy creative agency 101

MullenLowe Group in talks to buy creative agency 101

MullenLowe Group is set to acquire independent creative shop 101.

Brand owners don't always want what agencies do, better execution is often what they really crave

Brand owners don't always want what agencies do, better execution is often what they really crave

If it's just better execution brand owners want, it might be wiser to focus on that. By the founding partner