Accenture Interactive News, Articles & Analysis

Read the latest Accenture Interactive News, Articles & Analysis at Campaignlive UK

Articles: 13 Results
You’ll fail, then win, Army ad tells prospective recruits in new campaign

You’ll fail, then win, Army ad tells prospective recruits in new campaign

Spots adopt more serious tone than 2020’s focus on social-media distractions.

Karmarama appoints James Denton-Clark as first client chief

Karmarama appoints James Denton-Clark as first client chief

Denton-Clark has spent 11 years as managing director and partner.

Accenture Interactive returns to growth after six-month decline

Accenture Interactive returns to growth after six-month decline

Covid-19 crisis had 'significant impact' on revenues.

Accenture repositions brand with campaign from Droga5 and triples media spend

Accenture repositions brand with campaign from Droga5 and triples media spend

'Our brand was under-leveraged,' consulting giant says.

Ebiquity picks up 20 clients after Accenture quits media auditing

Ebiquity picks up 20 clients after Accenture quits media auditing

Revenues still slumped by a quarter because of Covid-19.

Accenture Interactive 'significantly impacted' by coronavirus slump

Accenture Interactive 'significantly impacted' by coronavirus slump

Clients focused on 'shoring up what they had', owner of Droga5 said.

Accenture's Massimo Morielli promoted to top role in Europe

Accenture's Massimo Morielli promoted to top role in Europe

He was previously digital lead in Italy, Central Europe and Greece.

Anatoly Roytman, a key brain behind Accenture Interactive, departs

Anatoly Roytman, a key brain behind Accenture Interactive, departs

He oversaw many key acquisitions, including that of Karmarama.

Droga5 promotes Neil Heymann to global chief creative officer

Droga5 promotes Neil Heymann to global chief creative officer

Felix Richter and Tim Gordon take over as co-chief creative officers.

'Big six' acquisitions set to sag to half the level of 2018

'Big six' acquisitions set to sag to half the level of 2018

Dentsu leads much-diminished deal-making activity by volume.