Amplify News, Articles & Analysis

Read the latest Amplify News, Articles & Analysis at Campaignlive UK

Articles: 41 Results

The metaverse will be built on creative meritocracy, not deep pockets

Platforms have traditionally been created and controlled by tech giants, but new-gen creatives are building these platforms themselves.

Google installs giant kaleidoscopic cracker outside offices

Activation features playful graphics, mirrors and lights.

Netflix puts 'Money Heist' viewers to the test in hunt for number one fan

A series of mental and physical challenges will determine who is the show's biggest fan.

Amplify: joins Wonder in commitment to B2B experiences

Amplify acquires majority stake in B2B experiential agency Wonder

The shops will collaborate when opportunities arise.

Amazon Prime Video: the live-action performance was captured on green screen

Amazon creates immersive 3D illusion for The Wheel of Time launch

The ad was custom shot for each OOH site so characters appear to leap from the screen.

Sky: sustainability at the forefront of the design process

Sky creates pop-up houses inspired by Sky Glass

Amplify created the project after winning pan-Euro pitch.

Amplify promotes Richie Gage to head of live

The live team expands with four new appointments.

Brands can create happiness

Consumers are ready for positive entertainment and uplifting escapism.

‘Freedom day’ delayed: experience agencies react

Will this change of date cause further damage to the events sector?

R/GA: shop named Campaign’s Digital Innovation Agency of the Year

UK shops among Campaign's Global Agency of the Year winners

UK-based winners include Amplify, R/GA London, Croud and PHD’s Philippa Brown.