Atomic London News, Articles & Analysis

Ad industry should do more in fight against knife crime

Knife crime is a huge problem. But we're quite good at solving those, aren't we?

Does Heinz have to mean healthy?

Heinz has had its TV ad for baked beans banned by the ASA over nutrient claims, but why did it

Peperami 'animal' reboot sees character visit Thorpe Park and Alton Towers

The Peperami "animal" mascot is back in a new series of ads promoting the brand's partnership with Merlin's Thorpe Park

School Reports 2018 [Extended edition]: Atomic London

School Reports 2018: Atomic London

School Reports 2018: the biggest agency winners and losers

Last year brought launches, consolidations and rebrands among both advertising and media agencies. And below the regular billings leaders AMV

Atomic appoints Hopkins as head of planning as Richard Hill exits

Atomic London has appointed Steve Hopkins to a new head of planning role as strategy partner Richard Hill leaves the

Campaign Diary: Sarpong shout-out to M&C Saatchi; VCCP's Brimacombe still the poster girl of country pursuits

After M&C Saatchi get embroiled in a diversity row, support has come from June Sarpong - the author of a

Campaign Diary: Oh what a night - Campaign Big Awards in pictures

Last Wednesday, the best and the brightest of the UK ad industry gathered at Old Billingsgate to celebrate the finest

Channel 4's 'Superhumans' named among best ads at Campaign Big Awards

Channel 4's "We're the superhumans" ad for the 2016 Paralympic Games won best film at the Campaign Big Awards 2017.