Bartle Bogle Hegarty News, Articles & Analysis

Read the latest Bartle Bogle Hegarty News, Articles & Analysis at Campaignlive UK

Articles: 261 Results
Aargh, it's the real world!

Aargh, it's the real world!

A conversation in a cab in Wales reminded Bartle Bogle Hegarty's creative chief that advertising's impact isn't all about purpose

M&C Saatchi latest agency to pull out of Audi ad review

M&C Saatchi latest agency to pull out of Audi ad review

Move leaves just incumbent BBH and Engine...

Adwatch: Virgin Media ad nails the strategy; now it's time to nail the brand experience

Adwatch: Virgin Media ad nails the strategy; now it's time to nail the brand experience

Virgin Media's ad should be used as the foundation for a 'total brand experience'.

VCCP withdraws from Audi ad review

VCCP withdraws from Audi ad review

BBH now up against Engine and M&C Saatchi...

True partnerships are hard to find

True partnerships are hard to find

Client/agency relationships are getting shorter and trust has been strained.

The month in advertising: Audi's pitch is a tale as old as time

The month in advertising: Audi's pitch is a tale as old as time

All the big issues in adland this month...

Audi shortlists agencies for ad review

Audi shortlists agencies for ad review

Mother and MullenLowe were shortlisted but declined to pitch.

Morph and Anneka Rice freshen up Tesco 100th-anniversary campaign

Morph and Anneka Rice freshen up Tesco 100th-anniversary campaign

Supermarket's 'Prices that take you back' push gets new executions.

Do you speak gaming?

Do you speak gaming?

Brands must learn to play the game.

Leo Burnett, Lucky Generals and Ogilvy decline to pitch for Audi

Leo Burnett, Lucky Generals and Ogilvy decline to pitch for Audi

Volkswagen-owned car brand kicked off procurement-led pitch this month.