Dentsu Aegis Network News, Articles & Analysis
Read the latest Dentsu Aegis Network News, Articles & Analysis at Campaignlive UK
Sorting 'real' from 'fake' data is important, but a more challenging issue confronting brands and marketers might be the ethics
Dentsu's new Dynamo Brand Index for marketers reinvents brand value by looking not at where a brand is today, but
Morris had been global CEO since 2016.
The company cited a lack of big events in Japan, plus weakness in Australia and China.
Nakamura's appointment is another sign of Tim Andree's 'one Dentsu' vision.
Despite in-housing surge, 40% of clients plan to spend more with agencies, study finds.
Changes at Dentsu Aegis Network continue as company moves towards 'One Dentsu' structure, including redundancies of more senior Asia-Pacific staff.
He's here to shake things up to go 'more global'
Mindshare is expected to give up Fox account in Europe.
Telecoms giant is reviewing account after taking biddable media in-house.
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