Dentsu Aegis Network News, Articles & Analysis

Read the latest Dentsu Aegis Network News, Articles & Analysis at Campaignlive UK

Articles: 23 Results
"Data is a must-have, a hygiene factor in business today"

"Data is a must-have, a hygiene factor in business today"

Sorting 'real' from 'fake' data is important, but a more challenging issue confronting brands and marketers might be the ethics

How to build brands that win

How to build brands that win

Dentsu's new Dynamo Brand Index for marketers reinvents brand value by looking not at where a brand is today, but

Stink chief James Morris leaves for Dentsu Aegis entertainment arm

Stink chief James Morris leaves for Dentsu Aegis entertainment arm

Morris had been global CEO since 2016.

Dentsu reports decline in organic growth, cuts forecast

Dentsu reports decline in organic growth, cuts forecast

The company cited a lack of big events in Japan, plus weakness in Australia and China.

Dentsu appoints Mike Nakamura to create DAN Entertainment & Sports

Dentsu appoints Mike Nakamura to create DAN Entertainment & Sports

Nakamura's appointment is another sign of Tim Andree's 'one Dentsu' vision.

In-housing continues to rise in popularity, but agencies can still expect growth

In-housing continues to rise in popularity, but agencies can still expect growth

Despite in-housing surge, 40% of clients plan to spend more with agencies, study finds.

Dentsu plans to drop Aegis name

Dentsu plans to drop Aegis name

Changes at Dentsu Aegis Network continue as company moves towards 'One Dentsu' structure, including redundancies of more senior Asia-Pacific staff.

Tim Andree takes a giant leap for Dentsu

Tim Andree takes a giant leap for Dentsu

He's here to shake things up to go 'more global'

WPP set to decline Disney media review except in Asia

WPP set to decline Disney media review except in Asia

Mindshare is expected to give up Fox account in Europe.

Vodafone narrows the field in global media review

Vodafone narrows the field in global media review

Telecoms giant is reviewing account after taking biddable media in-house.