Dentsu International News, Articles & Analysis

Read the latest Dentsu International News, Articles & Analysis at Campaignlive UK

Articles: 203 Results
Oreos surround a blue Mondelez sign. Photo: Getty Images

Publicis takes largest bite out of Mondelez’s global media business

WPP and VaynerMedia were also handed pieces of the confectionery business.

Dentsu logo on a smartphone

Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter.

Head & Shoulders shampoo bottles in a row, showcasing different types, including classic clean

Europe agency rankings: Carat enters media league after retaining 4 of the biggest accounts

Meanwhile Publicis Sapient enters creative rankings with 25 wins.

SAM-i's interface, which shows the number of people advertisers have interacted with, charity donations, and offset carbon emissions

WeAre8 launches self-serve ad-buying engine

Eponymous app rewards users financially for watching ads.

Old El Paso Burrito Kit stacked on a shelf

Global new-biz regional analysis: UK most active in Europe with quarter of billings

Within the region, Germany had the most high-value wins.

Collage of Amar Vyas, Jo Wallace, Hetu Negri, Juan Peirano and Paisley Wright

Movers and Shakers: MediaMonks, BMB, Pablo, Instagram, AMV BBDO, Merkle, easyJet and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Paramount+ marketing billboard featuring other channels

Global new-biz client spotlight: Paramount among brands behind media and entertainment billings spike

FMCG slips into second in May, despite billings of more than $500m.

Image of Rob Chalmers with James Morris

Rob Chalmers takes up chief experience officer role at Dentsu Creative

The new position involves growing 'society-changing, future-facing business'.

Danone yoghurt tower

Global new-biz round-up: WPP scores the four largest accounts in May

Danone and Audible consolidate media offerings with Wavemaker

A woman takes a photo of a TikTok billboard on her mobile phone. All photos: Olivier Anrigo

Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world

TikTok's global leaders on how they plan to attract 'millions' of advertisers.