Dentsumcgarrybowen News, Articles & Analysis

Dreams appoints creative and strategic agency

Rivals McCann UK and Dentsumcgarrybowen lost out.

Dentsu announces emergency carers policy, including two weeks' paid leave

Scheme launches to coincide with Carers Week.

American Express spot is business in the front and a party in the back

The campaign was created by DentsuMB.

Ronseal and DentsuMB brush up unfinished billboard

Only a small fraction of OOH space used to promote the manufacturer’s Ultimate Fence Life Concentrate.

School Reports 2022: DentsuMB UK

Out of focus OOH: Heinz Beanz and Magic Breakfast show how hunger affects kids

The digital ad becomes harder to read highlighting that children can’t focus when they’re hungry.

What's inspiring creatives this year?

With life still far from normal, inspiration can strike from unusual places.

M&C Saatchi hires Sophie Lewis as chief strategy officer

First dedicated CSO since 2019, as agency rebuilds.

Coca-Cola lights up Battersea Power Station chimneys

Projections tie in with the brand's Christmas TV ad.

DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola

Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he