Dentsumcgarrybowen News, Articles & Analysis

Read the latest Dentsumcgarrybowen News, Articles & Analysis at Campaignlive UK

Articles: 88 Results
Image of log from Uncommon's 'Sleep like Log' campaign

Dreams appoints creative and strategic agency

Rivals McCann UK and Dentsumcgarrybowen lost out.

A young person's hand rests comfortingly on the wrist of an elderly person

Dentsu announces emergency carers policy, including two weeks' paid leave

Scheme launches to coincide with Carers Week.

Dentist with a mullet

American Express spot is business in the front and a party in the back

The campaign was created by DentsuMB.

Billboard with small section promoting paint and the rest of it left bare

Ronseal and DentsuMB brush up unfinished billboard

Only a small fraction of OOH space used to promote the manufacturer’s Ultimate Fence Life Concentrate.

School Reports 2022: DentsuMB UK

Out of focus OOH: Heinz Beanz and Magic Breakfast show how hunger affects kids

The digital ad becomes harder to read highlighting that children can’t focus when they’re hungry.

Clockwise from top left: Watts, Renzullo, Abalos, Lossgott, Adio and Higgs

What's inspiring creatives this year?

With life still far from normal, inspiration can strike from unusual places.

Sophie Lewis (left) with creative chief Ben Golik and chief executive Camilla Kemp

M&C Saatchi hires Sophie Lewis as chief strategy officer

First dedicated CSO since 2019, as agency rebuilds.

Battersea Power Station with Coca-Cola parcel chimney projection

Coca-Cola lights up Battersea Power Station chimneys

Projections tie in with the brand's Christmas TV ad.

A still from Coca-Cola's Christmas ad "Chimney"

DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola

Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he