Digitas News, Articles & Analysis

Read the latest Digitas News, Articles & Analysis at Campaignlive UK

Articles: 113 Results
One in four ad agencies has gender pay gap of at least 25%

One in four ad agencies has gender pay gap of at least 25%

Government data has shown the gap at some agencies has improved but at others it has significantly worsened.

Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans

Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans

Hybrid models are being widely established across the industry, but a Campaign survey suggests that the office will retain its

Campaign AI global new-biz round-up: June shows small improvement

Campaign AI global new-biz round-up: June shows small improvement

Billings were up $200m from May, but below June 2020 levels.

Brand experience must be accessible to be truly universal

Brand experience must be accessible to be truly universal

The UK chief executive of Digitas argues brands and their agencies need to consider disabilities when designing digital platforms, experiences

Digitas UK hires CXO to take its skillset to a 'whole new level'

Digitas UK hires CXO to take its skillset to a 'whole new level'

Appointment of a chief experience officer completes Digitas UK's management line-up.

BT keeps Marcus Rashford tribute messages rolling with virtual wall of hope

BT keeps Marcus Rashford tribute messages rolling with virtual wall of hope

Visitors to the Rashford mural can scan a QR to access the messages.

Why customer engagement became disengagement... and how to fix it

Why customer engagement became disengagement... and how to fix it

Empathy, authenticity and a rise in online communities are among the factors that should inform how brands interact with their

How Under Armour “reached the unreachable” with CTV

How Under Armour “reached the unreachable” with CTV

Anthony Joshua campaign broadcast to 100,000 digital-only households

Publicis Media wins global Google tech stack duties for Dettol maker Reckitt

Publicis Media wins global Google tech stack duties for Dettol maker Reckitt

Appointment comes after group secured Google Marketing Platform reseller status last year.

School Reports 2021: the highest-scoring Publicis Groupe agencies

School Reports 2021: the highest-scoring Publicis Groupe agencies

Campaign reveals the Publicis Groupe agencies with the highest marks in the School Reports.