Digitas News, Articles & Analysis

Read the latest Digitas News, Articles & Analysis at Campaignlive UK

Articles: 96 Results
Algorithms built for efficiency can be a disaster for diversity and fairness

Algorithms built for efficiency can be a disaster for diversity and fairness

We need to work with the algorithms, not for them.

How marketers can beat the odds in the face of shifting consumer behaviour

How marketers can beat the odds in the face of shifting consumer behaviour

Consumer behaviour is shifting as a result of the lockdown and, as marketers, we need to expect and design for

Home School for mini creatives (part six): Reasons to be playful

Home School for mini creatives (part six): Reasons to be playful

As some kids return to schools, Digitas UK's Emma de la Fosse takes on the teaching mantle at home.

Two metres apart, please: creatives adapt scripts and shoots for social distancing

Two metres apart, please: creatives adapt scripts and shoots for social distancing

APA has issued guidelines on how shoots can operate safely and scripts are being adapted accordingly.

School Reports 2020: Meet the star players

School Reports 2020: Meet the star players

Find out about the hard-working forces behind each agency's success.

School Reports 2020: Digitas

School Reports 2020: Digitas

Campaign to publish 2020 School Reports

Campaign to publish 2020 School Reports

April issue is out on Thursday at 7am.

How are creatives staying inspired during the lockdown?

How are creatives staying inspired during the lockdown?

Yes, Contagion does make an appearance...

Digital Agency Head of the Year 2020: Dani Bassil

Digital Agency Head of the Year 2020: Dani Bassil

She has shown a track record of bringing stability, dynamism and success to an agency that had very much been

Digitas UK launches consulting arm for experience transformation

Digitas UK launches consulting arm for experience transformation

The service aims to sharpen its focus on experience transformation and address state of 'brand disconnection'.