Digitas News, Articles & Analysis

Read the latest Digitas News, Articles & Analysis at Campaignlive UK

Articles: 86 Results
Digitas UK completes top team after poaching Lida's Claire Cootes

Digitas UK completes top team after poaching Lida's Claire Cootes

Digital shop is looking to build customer engagement proposition.

How Specsavers' ad raises a much-needed giggle

How Specsavers' ad raises a much-needed giggle

Digitas UK chief creative officer, Emma de la Fosse, chooses Specsavers 'Morse UK' as this month's winners of the Aerial

Digitas hires WPP's former Ford creative lead as ECD

Digitas hires WPP's former Ford creative lead as ECD

Lazaros Nikiforidis will report to chief creative officer Emma de la Fosse.

The power of friction for brands navigating a frictionless world

The power of friction for brands navigating a frictionless world

Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and

Adwatch: Virgin Media ad nails the strategy; now it's time to nail the brand experience

Adwatch: Virgin Media ad nails the strategy; now it's time to nail the brand experience

Virgin Media's ad should be used as the foundation for a 'total brand experience'.

Should agencies present only one creative idea?

Should agencies present only one creative idea?

Asda's marketing chief has a process that may not be to everyone's liking.

The age of synthetic content raises the trust bar yet again

The age of synthetic content raises the trust bar yet again

David Beckham's Malaria No More campaign has raised fresh concerns around synthetic content. How can brands navigate this landscape?

Saatchi & Saatchi and BBH close gender pay gap to 20%

Saatchi & Saatchi and BBH close gender pay gap to 20%

Publicis Groupe shops have reported gender pay gap stats...

Turkey of the Week: Kellogg's ad is like a never-ending bad date

Turkey of the Week: Kellogg's ad is like a never-ending bad date

If this is love, count me out.