Engine News, Articles & Analysis

Read the latest Engine News, Articles & Analysis at Campaignlive UK

Articles: 272 Results
Image of Rob Chalmers with James Morris

Rob Chalmers takes up chief experience officer role at Dentsu Creative

The new position involves growing 'society-changing, future-facing business'.

Image of Greg McAlinden

How a digital billboard created magic out of data

At a time of cancelled flights and sky-high prices, a little reminder of the joys of travel.

Collage of winners

Cannes Lions 2022: all the Grand Prix winners

See all of this year's Grand Prix-winning campaigns.

A collage of Grand Prix-winning work from AMV BBDO, Engine, 4Creative and R/GA

Cannes Lions 2022: final UK winners' table

UK companies brought home 85 Lions, including five Grands Prix, from the Cannes advertising festival.

Screenshot from 'Long live the Prince'

Cannes Lions: Engine London’s ‘Long live the Prince’ wins Titanium Grand Prix

The UK sees a surge in Grands Prix wins on the last day of the festival.

Image of Gen Kobayashi

When it comes to audience definition, what’s in a name?

How a specific community chooses to identify itself is really up to them. As ever, the first big lesson is

A graphic representing escalating prices and consumers' shopping needs

News analysis: Moral dilemma? Advertising and the cost of living crisis

UK consumer confidence has plummeted to its lowest level for nearly half a century as the cost of living escalates.

Headshot of William Lidstone

Kuwait-headquartered advertising platform opens London office

OptimizeApp has hired former Engine chief growth officer William Lidstone to drive international expansion.

A screenshot of the Frontline19 TV ad, which features a nurse slumped in a bathroom and the superimposed text 'It's our turn to be there for the NHS'

D&AD: Adam & Eve/DDB wins rare Black Pencil for Frontline19 work

And UK entrants win five more Yellow Pencils on second awards night.

B&Q "Flip" with private view logo

Private View: Dove, V&A, B&Q and more

Creative chiefs review the latest ads.