Engine News, Articles & Analysis

Read the latest Engine News, Articles & Analysis at Campaignlive UK

Articles: 223 Results
Just what are investors being asked to pay for in Engine 'auction'?

Just what are investors being asked to pay for in Engine 'auction'?

The Engine Group 'auction’ left me astonished, somewhat bewildered, slightly frustrated but certainly not surprised.

Break-up looks likely as £100m Engine auction begins

Break-up looks likely as £100m Engine auction begins

Lake Capital could sell the agency group’s divisions – creative, communication and transform – separately, although a single deal has

Pick of the Week: Alzheimer’s Society issues powerful call to fix care system

Pick of the Week: Alzheimer’s Society issues powerful call to fix care system

The film focuses on the struggles of carers and packs an emotional punch.

Agencies await govt Covid ad pitch after MullenLowe’s £24m contract runs out

Agencies await govt Covid ad pitch after MullenLowe’s £24m contract runs out

Engine has been handed responsibility for the work on a temporary basis.

Pick of the Week: Fifa’s Kiyan Prince tribute brings his legacy to a new generation

Pick of the Week: Fifa’s Kiyan Prince tribute brings his legacy to a new generation

The campaign stands apart for its craft and powerful storytelling about the young football prodigy's life.

Fifa pays tribute to late football prodigy Kiyan Prince with playable character

Fifa pays tribute to late football prodigy Kiyan Prince with playable character

The campaign aims to raise awareness of knife crime.

Alzheimer’s Society calls on government to ‘cure the care system’

Alzheimer’s Society calls on government to ‘cure the care system’

The film depicts a woman's daily struggles to get adequate support for her husband with dementia.

George Clooney trades coffee for carbs with Warburtons campaign

George Clooney trades coffee for carbs with Warburtons campaign

Previous ads starred Sylvester Stallone and Robert De Niro.

Let’s stop being guardians and start being hit makers

Let’s stop being guardians and start being hit makers

Showmanship should be advertising’s guiding principle.

Royal Navy creates pixelated recruitment campaign

Royal Navy creates pixelated recruitment campaign

Ad formed of QR codes can be scanned to reveal a hidden message.