Essence News, Articles & Analysis

EssenceMediacom could be a formidable competitor

MediaCom brings street-fighting skills and Essence the tech brains.

EssenceMediacom CEO Nick Lawson unveils new global leadership team

Josh Krichefski and Tim Irwin handed key roles.

Christian Juhl on EssenceMediacom: ‘Clients want a single agency to handle brand and performance’

Group M CEO talks to Campaign about merger and restructure.

WPP to merge MediaCom and Essence in radical Group M restructure

Mindshare, Xaxis and Finecast are also part of overhaul.

School Reports 2022: Essence climbs five places in top 10 media agencies table

Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021.

School Reports 2022: Essence

Global new-biz client spotlight: Omnicom snaps up big brands despite low pitch activity

Accounts up for review dropped by almost half compared with 2020.

ITV’s ‘Eat them to defeat them’ summons up zombie-style veg

Ad comes as pressure grows on brands to restrict ads for HFSS products.

WPP's MediaCom and Essence team up to retain hold on Mars global media

Appointment extends Mars' WPP relationship to include Essence.

Campaign AI global new-biz client spotlight: FMCG contributes to more than half of November’s adspend

FMCG, tech and government sectors saw significant year-on-year growth