Essence News, Articles & Analysis

L'Oreal on the media agency of the future and being a smarter client

Beauty brand does not just expect change from Essence and says it must change its own ways of working.

Argos hires Essence for digital and in-housing

Sainsbury's-owned retailer's digital media account moves from retail-specialist agency Summit.

Essence steps up to help WPP retain L'Oreal UK media

Sister agency Wavemaker previously handled duties.

Data and automation will transform, not kill, the craft of media planning

In the first in a series of guest columns on the future of media planning, Clare Chapman discusses why machines

Essence names Tim Irwin as EMEA CEO

Former Maxus executive worked on merger wth Essence.

Facebook poaches Nick Baughan from Essence

EMEA boss is leaving WPP after 13 years.

Essence set to gobble up Nando's flagship UK media account

Essence is poised to win Nando's UK media account after a competitive review.

EE launches new 'Who says you can't?' brand platform

EE is looking to "step out from the shadow" of 4G with a new creative brand platform pledging to challenge

BT adds 'magic' touch with new 'Be there' ads

BT has launched a new campaign aiming to inject a greater sense of "magic" into its "Be there" unified brand

School Reports 2018 [Extended edition]: Essence