Essence News, Articles & Analysis

Read the latest Essence News, Articles & Analysis at Campaignlive UK

Articles: 58 Results
A black and white photo of Gideon Spanier, Campaign's editor-in-chief

EssenceMediacom could be a formidable competitor

MediaCom brings street-fighting skills and Essence the tech brains.

Nick Lawson

EssenceMediacom CEO Nick Lawson unveils new global leadership team

Josh Krichefski and Tim Irwin handed key roles.

Group M global CEO Christian Juhl

Christian Juhl on EssenceMediacom: ‘Clients want a single agency to handle brand and performance’

Group M CEO talks to Campaign about merger and restructure.

The new logo of EssenceMediacom

WPP to merge MediaCom and Essence in radical Group M restructure

Mindshare, Xaxis and Finecast are also part of overhaul.

Google ad featuring footballer Marcus Rashford

School Reports 2022: Essence climbs five places in top 10 media agencies table

Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021.

School Reports 2022: Essence

Purple Samsung smartphone on its front with the back camera pointing upwards

Global new-biz client spotlight: Omnicom snaps up big brands despite low pitch activity

Accounts up for review dropped by almost half compared with 2020.

A road full of zombie-style animated vegetables approaches a city, their intentions clearly malevolent

ITV’s ‘Eat them to defeat them’ summons up zombie-style veg

Ad comes as pressure grows on brands to restrict ads for HFSS products.

An array of Snickers bars

WPP's MediaCom and Essence team up to retain hold on Mars global media

Appointment extends Mars' WPP relationship to include Essence.

Yili: Chinese dairy products producer consolidates account with WPP

Campaign AI global new-biz client spotlight: FMCG contributes to more than half of November’s adspend

FMCG, tech and government sectors saw significant year-on-year growth