Essence News, Articles & Analysis
Read the latest Essence News, Articles & Analysis at Campaignlive UK
In the first in a series of guest columns on the future of media planning, Clare Chapman discusses why machines
Former Maxus executive worked on merger wth Essence.
EMEA boss is leaving WPP after 13 years.
Essence is poised to win Nando's UK media account after a competitive review.
EE is looking to "step out from the shadow" of 4G with a new creative brand platform pledging to challenge
BT has launched a new campaign aiming to inject a greater sense of "magic" into its "Be there" unified brand
By combining its own CRM information with Facebook user data, EE targeted existing customers with highly relevant and effective messages
Rapid change in media and communications is going to transform advertising for the better, not diminish its influence, according to
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