Essence News, Articles & Analysis

Data and automation will transform, not kill, the craft of media planning

In the first in a series of guest columns on the future of media planning, Clare Chapman discusses why machines

Essence names Tim Irwin as EMEA CEO

Former Maxus executive worked on merger wth Essence.

Facebook poaches Nick Baughan from Essence

EMEA boss is leaving WPP after 13 years.

Essence set to gobble up Nando's flagship UK media account

Essence is poised to win Nando's UK media account after a competitive review.

EE launches new 'Who says you can't?' brand platform

EE is looking to "step out from the shadow" of 4G with a new creative brand platform pledging to challenge

BT adds 'magic' touch with new 'Be there' ads

BT has launched a new campaign aiming to inject a greater sense of "magic" into its "Be there" unified brand

School Reports 2018 [Extended edition]: Essence

School Reports 2018: Essence

Campaign Media Awards: The CRM and Media Award

By combining its own CRM information with Facebook user data, EE targeted existing customers with highly relevant and effective messages

Advertising isn't at risk. It's just growing up

Rapid change in media and communications is going to transform advertising for the better, not diminish its influence, according to