Fold7 News, Articles & Analysis

Mads Mikkelsen returns to promote Carlsberg's new premium lager

Carlsberg is launching a new product, Unfiltered, with a campaign that brings back Mads Mikkelsen as its advocate for better

Probably the best pub in the world?

To bring its latest campaign to life, Carlsberg has created a 'off-grid' pub in the Cornish countryside that's built by

Audible launches campaign starring a collective of apes

Audiobook and podcast brand uses primates to highlight its benefits compared with other apps.

Movers and shakers: FCB, BT, BBDO, MediaCom, TBWA\London, Fold7, We Are Social and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry

Carlsberg creates 'world's first' off-the-grid pub powered by waterfall

Carlsberg, the Danish lager brand, has created the "world's first" off-the-grid pub powered by a waterfall.

Fortnite has 125 million players - so are we looking in the wrong places for our audiences?

Gaming, like other facets of culture, offers a huge untapped opportunity to engage with new audiences - but brands and

Free from the supertanker of WPP, Sorrell's new venture can be flexible

Martin Sorrell's new vehicle S4 Capital could take multiple shapes. Despite plenty of challenges we shouldn't bet against its leader,

School Reports 2018 [Extended edition]: Fold7

Creativity's female future: Meet the next generation of women redefining creativity

Campaign and Creative Equals present the future creative leaders; the women defining creativity today and tomorrow.

School Reports 2018: Fold7