Fold7 News, Articles & Analysis

Fortnite has 125 million players - so are we looking in the wrong places for our audiences?

Gaming, like other facets of culture, offers a huge untapped opportunity to engage with new audiences - but brands and

Free from the supertanker of WPP, Sorrell's new venture can be flexible

Martin Sorrell's new vehicle S4 Capital could take multiple shapes. Despite plenty of challenges we shouldn't bet against its leader,

School Reports 2018 [Extended edition]: Fold7

Creativity's female future: Meet the next generation of women redefining creativity

Campaign and Creative Equals present the future creative leaders; the women defining creativity today and tomorrow.

School Reports 2018: Fold7

It will take more than an agency all-star team for P&G's plan to come together

Making the whole greater than the sum of its parts is a massive cultural, leadership and process challenge, writes Fold7's

Don't take Marc Pritchard's calls for staff ratio changes literally

It's not about exactly how many people are in each job role, but creating the right culture and focusing on

Why Gumtree is making changes to its digital ad spend

Online video within digital spend is proving less effective as a channel for brand campaigns than previously hoped, Gumtree's marketing

Carlsberg takes Danish rebrand global

Carlsberg is rolling out its Danish repositioning globally after appointing Fold7 to its global account.

Fold7 ECD Learman to leave agency

Fold7's executive creative director Simon Learman is leaving the agency amid a staff restructure.