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Fold7 News, Articles & Analysis
Read the latest Fold7 News, Articles & Analysis at Campaignlive UK
Mads Mikkelsen hints at murderous retribution in Carlsberg spot
Actor has featured in beer brand's ads since 2017.
Will Carlsberg's self-deprecating strategy pay off?
Lager brand embraced a 'go big or go home' mentality for its product and brand relaunch.
Bounty's data fine raises a wider question about consent
Radical transparency is needed to regain consumer trust. Here's how.
Carlsberg staff read out brutal verdicts on their beer in Twitter campaign
Social video follows bizarre promoted tweets that began appearing last week.
Carlsberg campaign admits: we probably weren't the best, after all
Activity comes after lower-alcohol beer was relaunched last month with new recipe.
GoCompare on hunt for creative agency
Process follows appointment of Zoe Harris as chief marketing officer.
Mads Mikkelsen gets back on his bike in next phase of Carlsberg campaign
Focus of global campaign moves to Danish idea of "betterment".
Optimistic people live longer, and so do optimistic agencies
Seven ways we can thrive this year.
Hot in 2018: Top 10 live experiences
Throughout December, we are revealing the best of our industry in 2018.
If you were to start from scratch, what kind of agency would you launch?
There's no big, clever secret to getting a successful agency off the ground, David Golding and James Murphy believe.
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