Fold7 News, Articles & Analysis
Read the latest Fold7 News, Articles & Analysis at Campaignlive UK
Actor has featured in beer brand's ads since 2017.
Lager brand embraced a 'go big or go home' mentality for its product and brand relaunch.
Radical transparency is needed to regain consumer trust. Here's how.
Social video follows bizarre promoted tweets that began appearing last week.
Activity comes after lower-alcohol beer was relaunched last month with new recipe.
Process follows appointment of Zoe Harris as chief marketing officer.
Focus of global campaign moves to Danish idea of "betterment".
Seven ways we can thrive this year.
Throughout December, we are revealing the best of our industry in 2018.
There's no big, clever secret to getting a successful agency off the ground, David Golding and James Murphy believe.
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