Gravity Road News, Articles & Analysis

Read the latest Gravity Road News, Articles & Analysis at Campaignlive UK

Articles: 16 Results
Former Sainsbury's marketer Sarah Ellis joins Gravity Road as MD

Former Sainsbury's marketer Sarah Ellis joins Gravity Road as MD

Sarah Ellis, the former head of marketing strategy at Sainsbury's, is joining Gravity Road as managing director.

Belvita spot from Gravity Road ranked as world's most emotionally engaging ad of 2017

Belvita spot from Gravity Road ranked as world's most emotionally engaging ad of 2017

An ad for Mondelez breakfast biscuit brand Belvita, featuring a train announcer with a penchant for cheesy comedy, has topped

Campaign Diary: Oh what a night - Campaign Big Awards in pictures

Campaign Diary: Oh what a night - Campaign Big Awards in pictures

Last Wednesday, the best and the brightest of the UK ad industry gathered at Old Billingsgate to celebrate the finest

Turkey of the week: Sainsbury's social game is banal

Turkey of the week: Sainsbury's social game is banal

Alex Player won't be joining in Sainsbury's 'Speak out' challenge.

Sainsbury's gets celebs opening their big mouths in 'Speak Out' social campaign

Sainsbury's gets celebs opening their big mouths in 'Speak Out' social campaign

Sainsbury's is launching a social video campaign in which pairs of celebs attempt to pronounce lines from "Every bit of

Sainsbury's shoots ad entirely with Snapchat Spectacles

Sainsbury's shoots ad entirely with Snapchat Spectacles

Sainsbury's and creative agency Gravity Road have worked with Snapchat to create the first UK ad shot on Spectacles.

Three channels indie novelty with bold and bizarre film

Three channels indie novelty with bold and bizarre film

Social video experts at Unruly review Three's "Streaming consciousness".

Wit, edge and subversion are being replaced by nebulous 'brand purpose'

Wit, edge and subversion are being replaced by nebulous 'brand purpose'

Have ads become a bit too worthy and vanilla?

Campaign Diary: The Guardian's guidebook and taking Liberties
Ad agencies 'staring down barrel' of outcome-related payments

Ad agencies 'staring down barrel' of outcome-related payments

Ad agencies are "staring down the barrel" of outcome-related payments from clients in the future, creative leaders have been warned