Gravity Road News, Articles & Analysis

Read the latest Gravity Road News, Articles & Analysis at Campaignlive UK

Articles: 39 Results
Sainsbury's vs the Beyhive: lessons from the front line of reactive marketing

Sainsbury's vs the Beyhive: lessons from the front line of reactive marketing

Who run the world? Not your brand managers, sorry...

Campaign's UK Agency of the Year shortlists revealed

Campaign's UK Agency of the Year shortlists revealed

Winners to be announced at dinner in March.

I am... Sainsbury's: supermarket riffs on Beyonce comparison in Twitter hit

I am... Sainsbury's: supermarket riffs on Beyonce comparison in Twitter hit

Singer's new fashion collection makes use of maroon-and-orange scheme familiar to British shoppers.

I made this: Slay Duggee proves kids can love heavy metal too

I made this: Slay Duggee proves kids can love heavy metal too

It started when Nick Hearne remade a Hey Duggee song

Three to launch world's first live holographic ad to promote 5G

Three to launch world's first live holographic ad to promote 5G

Footage of four internet stars will be portrayed as 'supercharged' CGI avatars in real time.

Sainsbury's renames store to 'Signsbury's' in support of deaf shoppers and staff

Sainsbury's renames store to 'Signsbury's' in support of deaf shoppers and staff

Bath superstore will bear new name this weekend.

Pick of the Week: Joan Collins ghosts Kevin Bacon in Three's campaign

Pick of the Week: Joan Collins ghosts Kevin Bacon in Three's campaign

It's anchors away for Dynasty's Dame Joan Collins as she gives the nation some less-than-motherly advice.

Joan Collins tells consumers to 'ditch and switch' in social spot for Three

Joan Collins tells consumers to 'ditch and switch' in social spot for Three

Campaign launches today on Instagram, Twitter and Facebook...

Mobile network Smarty urges people to ask for a discount in new spot

Mobile network Smarty urges people to ask for a discount in new spot

Stunt shows people missing deals staring at them in the face.

School Reports 2019: Meet the star players

School Reports 2019: Meet the star players

Find out about adland's visionaries, rising stars and superheroes.