Group M News, Articles & Analysis

Read the latest Group M News, Articles & Analysis at Campaignlive UK

Articles: 63 Results
Group M hires Dentsu COO to lead digital activation and evolution

Group M hires Dentsu COO to lead digital activation and evolution

Sam Hughes will lead more than 1,000 digital specialists who form Group M Services.

Pinterest poaches Group M exec as global agency commercial lead

Pinterest poaches Group M exec as global agency commercial lead

Martin Galvin was previously UK commercial strategy director at WPP media division.

Unilever confirms $3.3bn media roster

Unilever confirms $3.3bn media roster

FMCG giant said new agency set-up will support new 'Get on the frontline' marketing philosophy.

WPP hikes staff bonuses after ‘stand-out performer’ Group M fuels H1 growth

WPP hikes staff bonuses after ‘stand-out performer’ Group M fuels H1 growth

Revenues were ahead of four main rivals in first half.

What Scarlett Johansson's lawsuit against Disney tells us about future of advertising

What Scarlett Johansson's lawsuit against Disney tells us about future of advertising

Stronger streaming services means less TV consumption of ad-supported content, so marketers must build alternative strategies, Group M's Brian Wieser

Essence launches consulting arm to take the fight to Accenture et al

Essence launches consulting arm to take the fight to Accenture et al

Essence Consulting is working with three non-agency clients on digital transformation projects.

WPP pulls out of defence of Facebook global media account

WPP pulls out of defence of Facebook global media account

MIndshare has worked on the brand's account since 2014.

MediaCom launches global division to bring creative and media back together

MediaCom launches global division to bring creative and media back together

Stef Calcraft will lead a new global leadership team.

What I learned in my first year of leading Group M during Covid

What I learned in my first year of leading Group M during Covid

“Advertising has a huge cultural influence and we can use this influence for good,” UK boss of WPP and Group

WPP and TikTok partner on brand safety and ad innovation

WPP and TikTok partner on brand safety and ad innovation

TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.