Group M News, Articles & Analysis

Read the latest Group M News, Articles & Analysis at Campaignlive UK

Articles: 30 Results
Group M drops mPlatform brand in shake-up to improve 'consistency'

Group M drops mPlatform brand in shake-up to improve 'consistency'

WPP media buyer is focusing on operations, shared services and tech innovation.

Top press buyer Steve Goodman leaves Group M

Top press buyer Steve Goodman leaves Group M

It took nearly a year for WPP buying giant to agree terms of his exit.

Time for a reboot at Group M, again?

Time for a reboot at Group M, again?

The business has struggled to articulate its purpose in a changed market or even why it needs to exist as

Christian Juhl: Group M's future depends on recruiting from different places

Christian Juhl: Group M's future depends on recruiting from different places

He wants people with more 'diverse' backgrounds...

Essence promotes Claire Grinton to EMEA experience lead

Essence promotes Claire Grinton to EMEA experience lead

She will report to global director of experience design, Garrick Schmitt.

Christian Juhl to succeed Kelly Clark as Group M's global CEO

Christian Juhl to succeed Kelly Clark as Group M's global CEO

Juhl takes over world's biggest ad buyer on 1 October.

Group M downgrades global ad forecast growth to 3.4%

Group M downgrades global ad forecast growth to 3.4%

It had previously expected growth of 3.6%.

Group M cites Brexit as possible threat to ad market growth

Group M cites Brexit as possible threat to ad market growth

Media buyer says market in 2019 will slow compared with 2018's strong growth.

Beyond the Fyre: making influencer marketing work

Beyond the Fyre: making influencer marketing work

The talent, the tech provider and the agencies talk influencer marketing with Caroline Flack

Brian Wieser joins Group M to lead business intelligence

Brian Wieser joins Group M to lead business intelligence

Media and advertising analyst moves back to agency world.