Group M News, Articles & Analysis

Read the latest Group M News, Articles & Analysis at Campaignlive UK

Articles: 24 Results
Group M downgrades global ad forecast growth to 3.4%

Group M downgrades global ad forecast growth to 3.4%

It had previously expected growth of 3.6%.

Group M cites Brexit as possible threat to ad market growth

Group M cites Brexit as possible threat to ad market growth

Media buyer says market in 2019 will slow compared with 2018's strong growth.

Beyond the Fyre: making influencer marketing work

Beyond the Fyre: making influencer marketing work

The talent, the tech provider and the agencies talk influencer marketing with Caroline Flack

Brian Wieser joins Group M to lead business intelligence

Brian Wieser joins Group M to lead business intelligence

Media and advertising analyst moves back to agency world.

Hot in 2018: Top 10 media buyers

Hot in 2018: Top 10 media buyers

Throughout December, we are revealing the best of our industry in 2018.

Wavemaker's Tim Castree named Group M North America CEO

Wavemaker's Tim Castree named Group M North America CEO

Castree is tasked with boosting WPP's biggest market.

Group M downgrades UK ad growth and warns in-housing is 'a threat'

Group M downgrades UK ad growth and warns in-housing is 'a threat'

Media buyer warns of 'gloomy narrative' because of Brexit.

IPA launches first apprenticeship scheme designed by and for the industry

IPA launches first apprenticeship scheme designed by and for the industry

Advertising and media executive standard was developed by cross-industry 'trailblazer' group.

WPP names Marc Bignell as head of global trading

WPP names Marc Bignell as head of global trading

Ex-Omnicom executive is making return to media agency sector.

How to stay ahead in challenging times

How to stay ahead in challenging times

GroupM leaders reveal their responses to dramatic and ongoing change in the media industry