Initiative News, Articles & Analysis

Read the latest Initiative News, Articles & Analysis at Campaignlive UK

Articles: 57 Results
LV= appoints media agency to £15m account

LV= appoints media agency to £15m account

The Allianz insurance brand is considered an attractive medium-sized account.

The people paradox for agencies: client satisfaction is up, staff happiness lags

The people paradox for agencies: client satisfaction is up, staff happiness lags

A new Campaign series examines the talent crunch in adland as the jobs market rebounds after last year’s pandemic cuts.

MediaCom, Global, Channel 4 and ITV lead Media Week Awards shortlists

MediaCom, Global, Channel 4 and ITV lead Media Week Awards shortlists

80 companies entered this year’s awards.

Initiative names EMEA president to fill role left vacant by Richard Morris

Initiative names EMEA president to fill role left vacant by Richard Morris

The role had remained unoccupied since Richard Morris became IPG Mediabrands CEO.

NatWest Group appoints new media agency

NatWest Group appoints new media agency

Bank splits with Zenith after nine and a half years.

School Reports 2021: Initiative

School Reports 2021: Initiative

IPG Mediabrands unveils new global president

IPG Mediabrands unveils new global president

Beach will be tasked with leading the operational transformation of the media network in his new role with a focus

Initiative UK launches health division and names MD

Initiative UK launches health division and names MD

The launch follows the introduction of Initiative Health in the US.

Initiative's Amy Armstrong promoted to global CEO, as Mat Baxter becomes chair

Initiative's Amy Armstrong promoted to global CEO, as Mat Baxter becomes chair

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on 'transforming and

New role for Initiative's Jed Hallam

New role for Initiative's Jed Hallam

Jed Hallam joins from Mediabrands' Initiative UK