Initiative News, Articles & Analysis

Read the latest Initiative News, Articles & Analysis at Campaignlive UK

Articles: 33 Results
IPG Mediabrands hires Craig Lennon from MediaCom

IPG Mediabrands hires Craig Lennon from MediaCom

Lennon handed new role spearheading commercial strategy outside US.

Hot in 2018: Top 10 media planners

Hot in 2018: Top 10 media planners

Throughout December, we are revealing the best of our industry in 2018.

Homebase and Initiative split as struggling DIY retailer reviews media

Homebase and Initiative split as struggling DIY retailer reviews media

Former owner sold retailer for £1 in May.

IPG's Caroline Foster Kenny to be chair of judges at Campaign Media Awards 2019

IPG's Caroline Foster Kenny to be chair of judges at Campaign Media Awards 2019

Entries have opened for the awards.

Movers and Shakers: Saatchi & Saatchi, Y&R London, Pablo, VCCP, Initiative and more

Movers and Shakers: Saatchi & Saatchi, Y&R London, Pablo, VCCP, Initiative and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Initiative dislodges Carat from £20m LV= media account

Initiative dislodges Carat from £20m LV= media account

Insurance brand LV= has appointed Initiative to handle its £20m media planning and buying duties after a decade with incumbent

Forget 'fauxthenticity', building a retail empire is about deep understanding of culture

Forget 'fauxthenticity', building a retail empire is about deep understanding of culture

Retailers have become distracted with the wrong ideas, argues Jed Hallam, chief strategy officer at Initiative UK.

Rajar Q2 2018: Largest commercial stations buck downward listening trend

Rajar Q2 2018: Largest commercial stations buck downward listening trend

Four of the five most popular commercial radio stations nationally grew their audiences in the last quarter, despite overall radio

Obsession with paid media billings diminishes what agencies now do for clients

Obsession with paid media billings diminishes what agencies now do for clients

Agencies should leave aside the blunt instrument of paid billings to show their real worth, Caroline Foster Kenny argues.

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and