Initiative News, Articles & Analysis

Read the latest Initiative News, Articles & Analysis at Campaignlive UK

Articles: 41 Results
Richard Morris named IPG Mediabrands UK CEO

Richard Morris named IPG Mediabrands UK CEO

He takes over from Caroline Foster Kenny.

IPG Mediabrands plans London office move to Old Bailey area

IPG Mediabrands plans London office move to Old Bailey area

Move will consolidate agencies currently spread across capital.

Deliveroo appoints Initiative for media outside UK

Deliveroo appoints Initiative for media outside UK

Interpublic shop won account after competitive pitch.

Groupon moves EMEA and APAC media to Initiative

Groupon moves EMEA and APAC media to Initiative

Business previously worked with Goodstuff.

IPG's Caroline Foster Kenny: 'We're in the Goldilocks zone: not too big, not too small'

IPG's Caroline Foster Kenny: 'We're in the Goldilocks zone: not too big, not too small'

She believes IPG Mediabrands' size is its advantage...

IPG Mediabrands introduces extended leave for parents of premature babies

IPG Mediabrands introduces extended leave for parents of premature babies

Move aims to help alleviate financial stress and pressure.

San Miguel to launch bar experience at Somerset House Terrace

San Miguel to launch bar experience at Somerset House Terrace

Venue will offer five speciality beers, tapas and live music.

Understand the new state of UK culture to build brands

Understand the new state of UK culture to build brands

New tribes are reshaping media audiences, according to Initiative's UK boss.

IPG Mediabrands hires Craig Lennon from MediaCom

IPG Mediabrands hires Craig Lennon from MediaCom

Lennon handed new role spearheading commercial strategy outside US.

Hot in 2018: Top 10 media planners

Hot in 2018: Top 10 media planners

Throughout December, we are revealing the best of our industry in 2018.