Initiative News, Articles & Analysis

Read the latest Initiative News, Articles & Analysis at Campaignlive UK

Articles: 37 Results
IPG's Caroline Foster Kenny: 'We're in the Goldilocks zone: not too big, not too small'

IPG's Caroline Foster Kenny: 'We're in the Goldilocks zone: not too big, not too small'

She believes IPG Mediabrands' size is its advantage...

IPG Mediabrands introduces extended leave for parents of premature babies

IPG Mediabrands introduces extended leave for parents of premature babies

Move aims to help alleviate financial stress and pressure.

San Miguel to launch bar experience at Somerset House Terrace

San Miguel to launch bar experience at Somerset House Terrace

Venue will offer five speciality beers, tapas and live music.

Understand the new state of UK culture to build brands

Understand the new state of UK culture to build brands

New tribes are reshaping media audiences, according to Initiative's UK boss.

IPG Mediabrands hires Craig Lennon from MediaCom

IPG Mediabrands hires Craig Lennon from MediaCom

Lennon handed new role spearheading commercial strategy outside US.

Hot in 2018: Top 10 media planners

Hot in 2018: Top 10 media planners

Throughout December, we are revealing the best of our industry in 2018.

Homebase and Initiative split as struggling DIY retailer reviews media

Homebase and Initiative split as struggling DIY retailer reviews media

Former owner sold retailer for £1 in May.

IPG's Caroline Foster Kenny to be chair of judges at Campaign Media Awards 2019

IPG's Caroline Foster Kenny to be chair of judges at Campaign Media Awards 2019

Entries have opened for the awards.

Movers and Shakers: Saatchi & Saatchi, Y&R London, Pablo, VCCP, Initiative and more

Movers and Shakers: Saatchi & Saatchi, Y&R London, Pablo, VCCP, Initiative and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Initiative dislodges Carat from £20m LV= media account

Initiative dislodges Carat from £20m LV= media account

Insurance brand LV= has appointed Initiative to handle its £20m media planning and buying duties after a decade with incumbent