Interpublic News, Articles & Analysis

Read the latest Interpublic News, Articles & Analysis at Campaignlive UK

Articles: 35 Results
IPG veterans launch training consultancy

IPG veterans launch training consultancy

Reprise’s former CEO and enterprise managing partner want to reinvent sales training.

IPG Mediabrands hires Tribal ECD to lead its creative arm

IPG Mediabrands hires Tribal ECD to lead its creative arm

Tribal Worldwide London’s ECD Richard Cable succeeds Jed Hallam.

Media buyers: Andrew Neil's departure from GB News a 'big concern'

Media buyers: Andrew Neil's departure from GB News a 'big concern'

Media buyers warn advertisers will continue to shun the broadcaster over Neil's exit, declining audiences and perceptions that the channel

Unilever confirms $3.3bn media roster

Unilever confirms $3.3bn media roster

FMCG giant said new agency set-up will support new 'Get on the frontline' marketing philosophy.

Advertisers spend $2.6bn on misinformation websites, study finds

Advertisers spend $2.6bn on misinformation websites, study finds

For every $2.16 spent on news websites in the US, $1 is spent on misinformation.

Brands line up for 3D outdoor advertising

Brands line up for 3D outdoor advertising

The new tech has been lauded by media planners and brands.

Did somebody say advertising is now a proven driver of growth? Why adspend has bucked Covid

Did somebody say advertising is now a proven driver of growth? Why adspend has bucked Covid

The rapid bounceback of adspend following last year's recession shows how advertising has become an indispensable tool for businesses, not

Global agency groups Q1 report card: WPP leaps to top among big six

Global agency groups Q1 report card: WPP leaps to top among big six

Publicis and IPG also showed organic growth, as Campaign's quarterly analysis for subscribers to The Knowledge tier shows.

Initiative UK launches health division and names MD

Initiative UK launches health division and names MD

The launch follows the introduction of Initiative Health in the US.

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

Annual reports show extent of jobs cull.