Interpublic News, Articles & Analysis

Read the latest Interpublic News, Articles & Analysis at Campaignlive UK

Articles: 9 Results
IPG's Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'

IPG's Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'

Business is fifth-largest media buyer and fastest-growing last year.

Interpublic Q3 revenue edges up 1.4%

Interpublic Q3 revenue edges up 1.4%

Media, healthcare marketing, PR and sports and entertainment offerings led growth.

'Big six' acquisitions set to sag to half the level of 2018

'Big six' acquisitions set to sag to half the level of 2018

Dentsu leads much-diminished deal-making activity by volume.

Interpublic's Michael Roth: ad industry diversity still 'fairly pathetic'

Interpublic's Michael Roth: ad industry diversity still 'fairly pathetic'

Roth told Spikes Asia that diversity and inclusion are business imperatives that have played a big part in his company's

IPG promotes Philippe Krakowsky to global COO and Daryl Lee to Mediabrands CEO

IPG promotes Philippe Krakowsky to global COO and Daryl Lee to Mediabrands CEO

Krakowsky is frontrunner to succeed Michael Roth as global CEO.

UM wins Mattel media across Europe and Asia

UM wins Mattel media across Europe and Asia

Carat was incumbent in number of key markets...

Interpublic declines NRA pitch

Interpublic declines NRA pitch

Owner of McCann and MullenLowe declines to pitch for controversial US gun lobby's ad account.

Cannes 2019: the big six ponder the future of advertising

Cannes 2019: the big six ponder the future of advertising

The dependence on creativity remains a constant

School Reports 2019: WPP tops media and creative holding company tables

School Reports 2019: WPP tops media and creative holding company tables

WPP would be third in creative league if part-owned agencies were excluded.