Interpublic News, Articles & Analysis

Read the latest Interpublic News, Articles & Analysis at Campaignlive UK

Articles: 16 Results
Digital ad growth will fall to single digits thanks to pandemic: Magna

Digital ad growth will fall to single digits thanks to pandemic: Magna

And that's the good news, according to a Magna Global report, as the crisis hammers spending across all formats.

Richard Morris named IPG Mediabrands UK CEO

Richard Morris named IPG Mediabrands UK CEO

He takes over from Caroline Foster Kenny.

Caroline Foster Kenny named Wunderman Thompson global chief client officer

Caroline Foster Kenny named Wunderman Thompson global chief client officer

Senior IPG media executive is moving to creative side.

IPG Mediabrands plans London office move to Old Bailey area

IPG Mediabrands plans London office move to Old Bailey area

Move will consolidate agencies currently spread across capital.

KP parent Intersnack consolidates pan-Euro media into Publicis

KP parent Intersnack consolidates pan-Euro media into Publicis

Aperto One advised brand during pitch process.

IPG Mediabrands hands global client roles to Foster Kenny and Suarez

IPG Mediabrands hands global client roles to Foster Kenny and Suarez

Media buyer wants to be more consultative and strategic.

Global adspend to rise by 4% in 2020 as UK outperforms with 5% growth

Global adspend to rise by 4% in 2020 as UK outperforms with 5% growth

Donald Trump's trade war with China will damage global adspend with 1.1% hit to growth.

IPG's Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'

IPG's Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'

Business is fifth-largest media buyer and fastest-growing last year.

Interpublic Q3 revenue edges up 1.4%

Interpublic Q3 revenue edges up 1.4%

Media, healthcare marketing, PR and sports and entertainment offerings led growth.

'Big six' acquisitions set to sag to half the level of 2018

'Big six' acquisitions set to sag to half the level of 2018

Dentsu leads much-diminished deal-making activity by volume.