iProspect News, Articles & Analysis

Read the latest iProspect News, Articles & Analysis at Campaignlive UK

Articles: 27 Results
Diageo digital chief: using AI means letting go of 'creativity-stifling' perfectionism

Diageo digital chief: using AI means letting go of 'creativity-stifling' perfectionism

Taking advantage of the opportunities presented by artificial intelligence has meant overcoming resistance from within Diageo's organisation, its chief digital

Digital revenues up, but profits down at Dentsu

Digital revenues up, but profits down at Dentsu

Both Dentsu Inc and Dentsu Aegis Network are earning more from digital, but challenging markets, Japanese work reforms and planned

Muscant suddenly exits as Dentsu Aegis Network North CEO

Muscant suddenly exits as Dentsu Aegis Network North CEO

Elliot Muscant, chief executive of Dentsu Aegis Network North, the UK's biggest regional ad agency group outside London, has stepped

Campaign Tech Awards 2018: MediaCom, iProspect and R/GA dominate shortlist

Campaign Tech Awards 2018: MediaCom, iProspect and R/GA dominate shortlist

The shortlist is out and the two agencies in the running for Campaign Tech Awards Agency of the Year are

Pitch update: MoneySupermarket, Asda, Magnet and more

Pitch update: MoneySupermarket, Asda, Magnet and more

MoneySupermarket.com and Magnet have kicked off ad agency reviews, while The Brooklyn Brothers and VCCP have picked up new accounts

VCCP named lead agency for Harveys and Bensons for Beds

VCCP named lead agency for Harveys and Bensons for Beds

VCCP has been appointed as integrated creative agency for furniture brands Harveys and Bensons for Beds, following a competitive pitch.

Thomas Cook brings back 'Don't book it, Thomas Cook it'

Thomas Cook brings back 'Don't book it, Thomas Cook it'

Thomas Cook has unveiled its turn-of-year ad campaign featuring one spot designed to showcase what differentiates the travel company and

Dentsu Aegis profit slide slows to 0.2%

Dentsu Aegis profit slide slows to 0.2%

Dentsu Aegis Network, the international business owned by Dentsu, has recorded a decline in organic gross profit for the second

Mother co-founder Calcraft is surprise choice to head Dentsu Aegis UK & Ireland

Mother co-founder Calcraft is surprise choice to head Dentsu Aegis UK & Ireland

Stef Calcraft has been named executive chairman of Dentsu Aegis Network UK & Ireland in what the ad group claimed

Tracy De Groose to step down as Dentsu Aegis Network UK CEO

Tracy De Groose to step down as Dentsu Aegis Network UK CEO

Tracy De Groose is expected to stand down as UK & Ireland chief executive of Dentsu Aegis Network.