iProspect News, Articles & Analysis
Read the latest iProspect News, Articles & Analysis at Campaignlive UK
She will play a key role in the roll-out of Merkle's M1 platform.
MediaCom has hired former iProspect UK boss Felicity Long to the newly created role of managing director of its Connected
Taking advantage of the opportunities presented by artificial intelligence has meant overcoming resistance from within Diageo's organisation, its chief digital
Both Dentsu Inc and Dentsu Aegis Network are earning more from digital, but challenging markets, Japanese work reforms and planned
Elliot Muscant, chief executive of Dentsu Aegis Network North, the UK's biggest regional ad agency group outside London, has stepped
The shortlist is out and the two agencies in the running for Campaign Tech Awards Agency of the Year are
MoneySupermarket.com and Magnet have kicked off ad agency reviews, while The Brooklyn Brothers and VCCP have picked up new accounts
VCCP has been appointed as integrated creative agency for furniture brands Harveys and Bensons for Beds, following a competitive pitch.
Thomas Cook has unveiled its turn-of-year ad campaign featuring one spot designed to showcase what differentiates the travel company and
Dentsu Aegis Network, the international business owned by Dentsu, has recorded a decline in organic gross profit for the second
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