Iris News, Articles & Analysis

Read the latest Iris News, Articles & Analysis at Campaignlive UK

Articles: 42 Results
Arsenal shirt controversy highlights peril of personalisation

Arsenal shirt controversy highlights peril of personalisation

Adidas forgot that when it comes to social media, the nastiest voices are usually the loudest.

Suzuki appoints Iris for advertising following split with Red Brick Road

Suzuki appoints Iris for advertising following split with Red Brick Road

Iris already works on digital and social activity.

Media agencies must collaborate more with creative shops

Media agencies must collaborate more with creative shops

Here's how the two sides can forge closer partnerships to serve clients better.

Adidas calls on Zidane and Beckham in latest ad for Predator boots

Adidas calls on Zidane and Beckham in latest ad for Predator boots

Nostalgic pairing of Real Madrid legends promotes the relaunch of the Predator boots they both wore.

It's time for brands to get dirty

It's time for brands to get dirty

We're not all one big happy family, so brands should have the courage to flesh it out with their rivals.

Production Experience

Production Experience

Samsung's Infinity Rooms concept was rolled out by Iris Culture to promote the S8 at festivals this summer, scooping Iris

Barclaycard creates festival stage diving experience

Barclaycard creates festival stage diving experience

Barclaycard has created a stage dive experience for its customers who are ditching social media at festivals.

Barclaycard kicks off creative agency review

Barclaycard kicks off creative agency review

Barclaycard is reviewing its creative account, putting incumbent agency Iris on alert.

Accenture is making us all take our eye off the ball

Accenture is making us all take our eye off the ball

There is no silver bullet and acquisitions are rarely about anything unique apart from a company's people, Iris' global chief

School Reports 2018 [Extended edition]: Iris