Iris News, Articles & Analysis

Read the latest Iris News, Articles & Analysis at Campaignlive UK

Articles: 75 Results
Post pandemic, are brands being forgotten?

Post pandemic, are brands being forgotten?

The latest Participation Brand Index from Iris reveals a crisis in how brands are thought about by consumers.

PZ Cussons names new UK agency after pledging to up marketing spend

PZ Cussons names new UK agency after pledging to up marketing spend

Owner of Carex, Imperial Leather and Original Source has promised increased marketing investment.

Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans

Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans

Hybrid models are being widely established across the industry, but a Campaign survey suggests that the office will retain its

Why agencies should create a clear message about their miscarriage policy

Why agencies should create a clear message about their miscarriage policy

Employers need to set the message that they know everyone’s family life is important. And this message needs to start

Pick of the Week: Barclays football film is lovely storytelling

Pick of the Week: Barclays football film is lovely storytelling

The story of talented siblings Lauren and Reece James is brought to life beautifully.

Adland's biggest danger is the well-reasoned argument for mediocrity

Adland's biggest danger is the well-reasoned argument for mediocrity

Agencies need to stop relentlessly selling advertising regardless of the client's issue.

Iris promotes Steve Bell to global CEO

Iris promotes Steve Bell to global CEO

Ian Millner takes on dual role at Iris and Cheil Worldwide.

Iris unveils policy to incentivise clients to fight against climate change

Iris unveils policy to incentivise clients to fight against climate change

Marketers encouraged to sign up to 'climate charter' and help businesses reduce carbon footprint.

School Reports 2021: Iris

School Reports 2021: Iris

Team GB goes to Haven ahead of Tokyo 2020 Olympic Games

Team GB goes to Haven ahead of Tokyo 2020 Olympic Games

Three-part campaign features comedian Kerry Godliman.