Lida News, Articles & Analysis

Read the latest Lida News, Articles & Analysis at Campaignlive UK

Articles: 44 Results
Why CRM agencies are still a thing in the age of performance

Why CRM agencies are still a thing in the age of performance

CRM has meant more than just emails and post-sales processes for some time now - brands need specialists in understanding

Are the days of dedicated CRM agencies numbered?

Are the days of dedicated CRM agencies numbered?

Lida is latest to cease to exist as stand-alone entity

Lida to disappear as agency merges with M&C Saatchi

Lida to disappear as agency merges with M&C Saatchi

Lida's US and Australian offices will be unaffected by the UK merger.

Airline loyalty schemes shouldn't just be about miles

Airline loyalty schemes shouldn't just be about miles

Airlines are under more pressure than ever to promote responsible flying and forward-thinking loyalty schemes can play a role in

Lida hires Cheil's Janie Rees as chief strategy officer

Lida hires Cheil's Janie Rees as chief strategy officer

M&C Saatchi-owned customer engagement agency puts a tricky couple of years behind it as it completes its management team.

Lida says 'bullshit detector' pop-up could be key to hiring diverse talent

Lida says 'bullshit detector' pop-up could be key to hiring diverse talent

Former Campaign Agency of the Year opens shop as part of a relaunch after tricky period.

Armadillo nabs P&O Cruises and Cunard CRM business from Lida

Armadillo nabs P&O Cruises and Cunard CRM business from Lida

Lida won account in 2015.

Experian poised to award CRM business to Lida

Experian poised to award CRM business to Lida

Data company called review in May.

Movers and Shakers: Lida, Facebook, AA, Cake, Havas Media Group, Droga5 and more

Movers and Shakers: Lida, Facebook, AA, Cake, Havas Media Group, Droga5 and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Lida appoints Jonathan Goodman as chief executive as it embarks on relaunch

Lida appoints Jonathan Goodman as chief executive as it embarks on relaunch

Lida owner M&C Saatchi has ended speculation over replacement CEO