Lucky Generals News, Articles & Analysis
Read the latest Lucky Generals News, Articles & Analysis at Campaignlive UK
VR experience for Billy Corgan single wins Digital Craft Grand Prix
A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand
How Hostelworld challenged assumptions about Charlie Sheen - and hostels
Hostelworld and Lucky Generals' "Clickbait Charlier" proved a shockingly effective social campaign. The work was highly commended in the Social
Apple, Amazon and John Lewis among YouTube's most watched ads of past 12 months
Apple, Amazon and John Lewis were among the most popular video ads in the world since last year's Cannes Lions
Hostelworld and Lucky Generals scoop Grand Prix in YouTube Works for Brands awards
Hostelworld and its agency Lucky Generals have been crowned Grand Prix winners in the 2018 YouTube Works for Brands awards.
Kill off planning at your peril
Calls for the discipline of planning to be disbanded are a retrograde step when brands need to focus on the
Just Eat appoints Dark Horses to launch first World Cup campaign
Just Eat has hired Dark Horses, the sports marketing agency that is part of Lucky Generals, to create its first
The UK's favourite YouTube ads: Hostelworld wins over Mariah Carey - and viewers
Hostelworld's ad by Lucky Generals is top of YouTube's April Ad Leaderboard, making it the UK's most popular video ad
Why Hostelworld built an app to get travellers speaking each others' languages
Hostelworld won the Power of Partnership category at Campaign's 2017 Marketing New Thinking Awards, held in association with Sky Media,
If Sorrell was so influential, why can't adland agree on his legacy?
For all the talk about 'legacy', industry experts are struggling to agree on how Sir Martin Sorrell will be remembered
Brand Film Festival London: stellar line-up confirmed for must-attend event
High-profile figures from the world of film will join PR and advertising experts as speakers at next week's must-attend Brand
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