Lucky Generals News, Articles & Analysis

Read the latest Lucky Generals News, Articles & Analysis at Campaignlive UK

Articles: 104 Results
VR experience for Billy Corgan single wins Digital Craft Grand Prix

VR experience for Billy Corgan single wins Digital Craft Grand Prix

A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand

How Hostelworld challenged assumptions about Charlie Sheen - and hostels

How Hostelworld challenged assumptions about Charlie Sheen - and hostels

Hostelworld and Lucky Generals' "Clickbait Charlier" proved a shockingly effective social campaign. The work was highly commended in the Social

Apple, Amazon and John Lewis among YouTube's most watched ads of past 12 months

Apple, Amazon and John Lewis among YouTube's most watched ads of past 12 months

Apple, Amazon and John Lewis were among the most popular video ads in the world since last year's Cannes Lions

Hostelworld and Lucky Generals scoop Grand Prix in YouTube Works for Brands awards

Hostelworld and Lucky Generals scoop Grand Prix in YouTube Works for Brands awards

Hostelworld and its agency Lucky Generals have been crowned Grand Prix winners in the 2018 YouTube Works for Brands awards.

Kill off planning at your peril

Kill off planning at your peril

Calls for the discipline of planning to be disbanded are a retrograde step when brands need to focus on the

Just Eat appoints Dark Horses to launch first World Cup campaign

Just Eat appoints Dark Horses to launch first World Cup campaign

Just Eat has hired Dark Horses, the sports marketing agency that is part of Lucky Generals, to create its first

The UK's favourite YouTube ads: Hostelworld wins over Mariah Carey - and viewers

The UK's favourite YouTube ads: Hostelworld wins over Mariah Carey - and viewers

Hostelworld's ad by Lucky Generals is top of YouTube's April Ad Leaderboard, making it the UK's most popular video ad

Why Hostelworld built an app to get travellers speaking each others' languages

Why Hostelworld built an app to get travellers speaking each others' languages

Hostelworld won the Power of Partnership category at Campaign's 2017 Marketing New Thinking Awards, held in association with Sky Media,

If Sorrell was so influential, why can't adland agree on his legacy?

If Sorrell was so influential, why can't adland agree on his legacy?

For all the talk about 'legacy', industry experts are struggling to agree on how Sir Martin Sorrell will be remembered

Brand Film Festival London: stellar line-up confirmed for must-attend event

Brand Film Festival London: stellar line-up confirmed for must-attend event

High-profile figures from the world of film will join PR and advertising experts as speakers at next week's must-attend Brand