M/SIX News, Articles & Analysis

Read the latest M/SIX News, Articles & Analysis at Campaignlive UK

Articles: 19 Results
School Reports 2018: M/SIX
Johnny Hornby: our 'new model agency' is paying off but we need 'new model behaviours' too

Johnny Hornby: our 'new model agency' is paying off but we need 'new model behaviours' too

Johnny Hornby's The & Partnership has just posted record revenues and profits and he expects double-digit growth again this year

Marketers oblivious to rising costs and complexity, media agencies warn

Marketers oblivious to rising costs and complexity, media agencies warn

Media agency leaders expressed frustrations over the lack of understanding among client marketing and procurement teams of what it takes

Hotels.com's Captain Obvious to 'block' ads on All 4

Hotels.com's Captain Obvious to 'block' ads on All 4

Channel 4, Crispin Porter + Bogusky and m/SIX have teamed up to create an interactive digital campaign that will see

Bridgestone picks M/SIX to drive new media approach across Europe

Bridgestone picks M/SIX to drive new media approach across Europe

M/SIX has won the pan-European media business for Bridgestone, the global tyre manufacturer, after a competitive pitch.

Onken returns to TV as sponsor of ITV's Lorraine

Onken returns to TV as sponsor of ITV's Lorraine

Dairy brand Onken has signed a 12-month deal to sponsor ITV's daytime magazine show Lorraine, as the brand looks to

Top 10 media suits of 2017

Top 10 media suits of 2017

Leaders from MediaCom, the7stars, Goodstuff and PHD were among those recognised as the top media suits this year.

Seven insights into the future of media and tech from agency CEOs

Seven insights into the future of media and tech from agency CEOs

IAB's chief executive Jon Mew discussed the future of media and technology with a panel of five media agency chief

M/SIX names new global leadership team with hires from MEC and TMW

M/SIX names new global leadership team with hires from MEC and TMW

M/SIX has appointed a new global leadership line-up with two new senior hires and a series of internal promotions.

Toyota shifts gears to hybrid in first campaign by The & Partnership

Toyota shifts gears to hybrid in first campaign by The & Partnership

Toyota is the latest carmaker to signal a shift from diesel to hybrid vehicles in a major campaign launching across