MBA News, Articles & Analysis

Two is company but three is no longer a crowd...

Shifting the industry's mindset from thinking in terms of 'twos' to 'threes' could transform the future of agencies says Stephen

Marketers of the future: here's what you need to know

In the 50 years since the heady days of 2018, there have been many lessons to pass on about marketing.

Should social still be part of your strategy?

As its ROI has become more measurable, so social's value to brands across the customer journey has grown

School Reports 2018 [Extended edition]: MBA

When being selfish works

We all develop versions of ourselves to suit different contexts, but we're real people in business with other real people

School Reports 2018: MBA

Beyond the headlines: key agency takeaways from Mobile World Congress

MWC is poised to keep getting bigger every year as mobile truly comes to own digital, writes the chief executive

Open canvas: best out of home

Two experts pick their favourite out of home campaigns and explain why their chosen work makes the most of the

The Art of Storytelling: selfie vs sonnet

What on earth can a reality star and The Bard teach us about storytelling for brands?

Is data meaningless? What we learned from Lions Innovation this year

MBA's chief executive reports on the new tech and new opportunities that brands and start-ups revealed at Cannes Innovation Lions