McCann UK News, Articles & Analysis

Read the latest McCann UK News, Articles & Analysis at Campaignlive UK

Articles: 59 Results
Nicky Bullard named as MRM Europe's first chair
January 11, 2021 by Emmet McGonagle

Nicky Bullard named as MRM Europe's first chair

Bullard was appointed MRM UK chairwoman in 2016.

David Schwimmer goes on a UK road trip in TSB’s new campaign
December 23, 2020 by Simon Gwynn

David Schwimmer goes on a UK road trip in TSB’s new campaign

Actor returns to the country where his Friends character fatefully said ‘I, Ross, take thee Rachel’.

How do you convince the nation to take the Covid-19 vaccine?
December 09, 2020 by Kate Magee

How do you convince the nation to take the Covid-19 vaccine?

Ensuring the public trusts the medicine is key to ending the global pandemic. What insight does the advertising industry have

Kevin the Carrot goes home in Aldi’s festive E.T. tribute
November 06, 2020 by Brittaney Kiefer

Kevin the Carrot goes home in Aldi’s festive E.T. tribute

Return of the loveable root vegetable gives nod to 1980s classic, E.T.

Brands tread line between reality and escapism in Christmas ad dilemma
November 05, 2020 by Brittaney Kiefer

Brands tread line between reality and escapism in Christmas ad dilemma

Early ads reveal fruits of brands' uncertain bets…

Aldi teases Christmas campaign featuring Kevin the Carrot
November 02, 2020 by Gurjit Degun

Aldi teases Christmas campaign featuring Kevin the Carrot

Film emulates scene from Top Gun.

Our offices must now capture the spirit of the agora of ancient Greece
October 26, 2020 by Mark Lund

Our offices must now capture the spirit of the agora of ancient Greece

The past six months have, paradoxically, brought us closer to each other in some ways – but the office still

Will Dettol's 'back-to-work' ad campaign damage its brand?
September 09, 2020 by Jennifer Small

Will Dettol's 'back-to-work' ad campaign damage its brand?

Disinfectant brand's latest ad sparked caustic reaction, but will it boost or blight the brand?

Great British Bake Off welcomes new sponsor Aldi and end of flour shortages
September 01, 2020 by Brittaney Kiefer

Great British Bake Off welcomes new sponsor Aldi and end of flour shortages

Channel 4 launches marketing campaign for upcoming return of popular baking series.

Thatchers celebrates the many faces of family life in TV spot
August 13, 2020 by Emmet McGonagle

Thatchers celebrates the many faces of family life in TV spot

It is cider brand’s first work by McCann Bristol.