McCann UK News, Articles & Analysis

MRM recruits Rikke Wichmann-Bruun as managing director

The former Oliver MD will start the role in February.

The top 10 most-read creative campaigns of 2021

Campaign rounds up the most-read stories from our Work section.

Aldi takes effectiveness festive ad crown over John Lewis, O2, M&S and others

Kantar assessed 24 Christmas ads.

Thomas Cook appoints McCann Birmingham to put travel brand ‘back on the map’

Thomas Cook collapsed in 2019, but was revived the following year as an online-only brand.

McCann Worldgroup commits to govt's Kickstart scheme with 80 internships

Follows similar move by Havas UK earlier this month.

Did somebody say advertising is now a proven driver of growth? Why adspend has bucked Covid

The rapid bounceback of adspend following last year's recession shows how advertising has become an indispensable tool for businesses, not

Aldi’s “Good swap bad swap” by McCann wins ITV Euro contest

How Aldi won ITV’s free ad spot during the Euro 2020 Final and what creatives can learn from the ITV

Nadja Lossgott and Rob Doubal chair Campaign Big Awards 2021

Awards will judge work produced between 1 July 2020 and 30 June 2021.

Did somebody say... better, faster and cheaper?

Production has moved right up the food chain and is proving vital to many holding companies’ appeal.

School Reports 2021: McCann UK