Mcgarrybowen News, Articles & Analysis

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Articles: 45 Results
Global marketers expect their budgets to rise in 2019

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%

Movers and shakers: Ogilvy UK, BMB, The Body Shop, Mcgarrybowen, Unlimited Group, Zenith and more

Movers and shakers: Ogilvy UK, BMB, The Body Shop, Mcgarrybowen, Unlimited Group, Zenith and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Digital revenues up, but profits down at Dentsu

Digital revenues up, but profits down at Dentsu

Both Dentsu Inc and Dentsu Aegis Network are earning more from digital, but challenging markets, Japanese work reforms and planned

School Reports 2018 [Extended edition]: Mcgarrybowen
School Reports 2018: Mcgarrybowen
School Reports 2018: the biggest agency winners and losers

School Reports 2018: the biggest agency winners and losers

Last year brought launches, consolidations and rebrands among both advertising and media agencies. And below the regular billings leaders AMV

Hakuhodo wins pan-European Honda ad account

Hakuhodo wins pan-European Honda ad account

Car manufacturer Honda has appointed Hakuhodo Collective to lead advertising strategy across Europe for three years following a four-way pitch.

Dentsu Aegis Network posts record 17.1% growth on the back of new business

Dentsu Aegis Network posts record 17.1% growth on the back of new business

Dentsu Aegis Network posted gross profit growth of 17.1% thanks to record new business wins totalling $5.2bn (£3.75bn).

Why leaving adland is the easy option

Why leaving adland is the easy option

A last call to the twenty-somethings exiting the industry. You don't need to be a chief executive to create change,

Campaign Diary: Oh what a night - Campaign Big Awards in pictures

Campaign Diary: Oh what a night - Campaign Big Awards in pictures

Last Wednesday, the best and the brightest of the UK ad industry gathered at Old Billingsgate to celebrate the finest