Mcgarrybowen News, Articles & Analysis

Read the latest Mcgarrybowen News, Articles & Analysis at Campaignlive UK

Articles: 61 Results
Branston owner Mizkan appoints Wonderhood Studios to creative account

Branston owner Mizkan appoints Wonderhood Studios to creative account

Brand has reported annual media spend of £2.8m.

The best ads from Super Bowl LIV

The best ads from Super Bowl LIV

Brands came out in force for the big game...

Asahi Super Dry picks Mcgarrybowen as first global agency

Asahi Super Dry picks Mcgarrybowen as first global agency

The Dentsu Aegis agency will create a worldwide campaign for the Japanese beer brand this year.

Branston calls creative pitch

Branston calls creative pitch

Condiment brand has worked with Mcgarrybowen since 2013.

Mcgarrybowen recruits VMLY&R's Sophie Lewis as strategy chief

Mcgarrybowen recruits VMLY&R's Sophie Lewis as strategy chief

Lewis has been at VMLY&R since 2018.

Dentsu Aegis Network pay gap widens to one-third in favour of men

Dentsu Aegis Network pay gap widens to one-third in favour of men

Company said it recognises 'more progress is required'...

Lessons from the ads that captured the People's Vote march

Lessons from the ads that captured the People's Vote march

Truth is so rare, it has become something to savour

Beautiful, isn't it: Mothercare's redefinition of marketing to mums

Beautiful, isn't it: Mothercare's redefinition of marketing to mums

A step change in how motherhood is depicted...

Gareth Collins joins Mcgarrybowen as CEO after Leo Burnett exit

Gareth Collins joins Mcgarrybowen as CEO after Leo Burnett exit

Collins replaces Jason Gonsalves, who left in December.

Dentsu Aegis Network boosts creativity with global appointments

Dentsu Aegis Network boosts creativity with global appointments

Mcgarrybowen co-founder Gordon Bowen named Dentsu Aegis Network CCO.