Mcgarrybowen News, Articles & Analysis

Read the latest Mcgarrybowen News, Articles & Analysis at Campaignlive UK

Articles: 43 Results
Digital revenues up, but profits down at Dentsu

Digital revenues up, but profits down at Dentsu

Both Dentsu Inc and Dentsu Aegis Network are earning more from digital, but challenging markets, Japanese work reforms and planned

School Reports 2018 [Extended edition]: Mcgarrybowen
School Reports 2018: Mcgarrybowen
School Reports 2018: the biggest agency winners and losers

School Reports 2018: the biggest agency winners and losers

Last year brought launches, consolidations and rebrands among both advertising and media agencies. And below the regular billings leaders AMV

Hakuhodo wins pan-European Honda ad account

Hakuhodo wins pan-European Honda ad account

Car manufacturer Honda has appointed Hakuhodo Collective to lead advertising strategy across Europe for three years following a four-way pitch.

Dentsu Aegis Network posts record 17.1% growth on the back of new business

Dentsu Aegis Network posts record 17.1% growth on the back of new business

Dentsu Aegis Network posted gross profit growth of 17.1% thanks to record new business wins totalling $5.2bn (£3.75bn).

Why leaving adland is the easy option

Why leaving adland is the easy option

A last call to the twenty-somethings exiting the industry. You don't need to be a chief executive to create change,

Campaign Diary: Oh what a night - Campaign Big Awards in pictures

Campaign Diary: Oh what a night - Campaign Big Awards in pictures

Last Wednesday, the best and the brightest of the UK ad industry gathered at Old Billingsgate to celebrate the finest

Dentsu Aegis profit slide slows to 0.2%

Dentsu Aegis profit slide slows to 0.2%

Dentsu Aegis Network, the international business owned by Dentsu, has recorded a decline in organic gross profit for the second

The Art of Storytelling: brands need our gift for showbiz

The Art of Storytelling: brands need our gift for showbiz

Storytelling and creativity are at the heart of advertising - in challenging times, our industry must transform the way it