OgilvyOne News, Articles & Analysis

Read the latest OgilvyOne News, Articles & Analysis at Campaignlive UK

Articles: 35 Results
Daily Mirror owner poaches WPP's Jo Bacon for CMO role

Daily Mirror owner poaches WPP's Jo Bacon for CMO role

Bacon led marketing at Viacom's MTV and Channel 5 before WPP.

Ogilvy UK voluntary redundancy results in almost 50 departures

Ogilvy UK voluntary redundancy results in almost 50 departures

Redundancy option was open to all staff.

Ogilvy UK offers all staff voluntary redundancy

Ogilvy UK offers all staff voluntary redundancy

The company stresses that this is not a cost-savings move.

Ogilvy promotes Dede Laurentino to CCO

Ogilvy promotes Dede Laurentino to CCO

He will work alongside ECDs Charlie Wilson and Jules Chalkley.

Ogilvy will survive the breakup of its gang of four

Ogilvy will survive the breakup of its gang of four

While the loss of Charlie Rudd and Clare Donald, half of the gang that turned around Ogilvy & Mather, is

Charlie Rudd becomes the latest to quit Ogilvy UK

Charlie Rudd becomes the latest to quit Ogilvy UK

Charlie Rudd, the chief client officer at Ogilvy UK and the former chief executive of Ogilvy & Mather, has quit

Targeted messaging is only one piece of the advertising puzzle

Targeted messaging is only one piece of the advertising puzzle

Tech companies have tricked advertisers into thinking that message delivery is the be-all and end-all, but we must not forget

Clare Donald to leave Ogilvy UK

Clare Donald to leave Ogilvy UK

Clare Donald, the chief production officer at Ogilvy UK and a member of its senior management team, is leaving the

Ogilvy pledges to hire 20 senior female creatives globally by end of 2020

Ogilvy pledges to hire 20 senior female creatives globally by end of 2020

Ogilvy has kicked off Cannes Lions by announcing a new commitment to raising the number of women, including importantly more

Ogilvy unveils new identity: CEO Seifert explains agency's new structure and purpose

Ogilvy unveils new identity: CEO Seifert explains agency's new structure and purpose

Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organisational structure that