PHD News, Articles & Analysis

Magnetic Spotlight awards: Smart Energy GB triumphs as agencies share honours

Wavemaker, PHD and MediaCom were winners alongside stand-out advertiser Smart Energy GB at consumer magazine advertising champion Magnetic's annual Spotlight

Campaign newscast: what winning HSBC's global media means for PHD, Accenture's move into programmatic, and Mark Zuckerberg's trip to Europe

PHD's global chief executive Mike Cooper and Mother London's joint head of strategy Chris Gallery join Campaign's global editor-in-chief Claire

Mindshare losing HSBC wouldn't normally make the nationals. But who benefits?

With the national and international press rushing to print news of the movement of the HSBC media account, WPP is

If the pitch process is broken, what is the alternative?

Brands and agencies are in agreement that the traditional pitch process is no longer "fit for purpose". What is less

GSK reviews £1.3bn global media

Pharma giant GlaxoSmithKline has reportedly launched a review of its £1.3bn global media agency arrangements, putting MediaCom and PHD on

HP shows off printer capabilities with an AR app that places virtual photo frames in the home

HP has worked with Oath's Ryot Studio and media agency PHD to create an AR experience that lets users view

We need to restock, and not just refresh, the agency talent pool

Becci Dive, media group manager at PHD UK and named among Campaign's Media Week 30 under 30 2017, shares her

School Reports 2018 [Extended edition]: PHD

Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'

Volkswagen is seeking to create a series of regional agency "powerhouses" as part of a new long-term marketing strategy announced

School Reports 2018: PHD