Poke News, Articles & Analysis

Read the latest Poke News, Articles & Analysis at Campaignlive UK

Articles: 25 Results
Hybrid creatives are the future

Hybrid creatives are the future

Agencies need this rare breed because the days of the creative team cooking up the big idea are over.

Google marks 20 years of search with Chabuddy G

Google marks 20 years of search with Chabuddy G

Star of BBC comedy People Just Do Nothing takes the limelight in online series.

Publicis Worldwide UK CEO Guy Wieynk steps down

Publicis Worldwide UK CEO Guy Wieynk steps down

Publicis UK is not expected to appoint a direct replacement.

Am I being played by my own game?

Am I being played by my own game?

Brands need to consider the ethics of AI, even if the rest of the world has yet to catch up.

EE rings the changes with fourth Wembley Cup campaign

EE rings the changes with fourth Wembley Cup campaign

Draft stage and 'fast and furious' 30-minute matches among this year's innovations.

My side hustle: why Poke's Nik Roope launched an energy efficient light bulb brand

My side hustle: why Poke's Nik Roope launched an energy efficient light bulb brand

Starting with one prototype back in 2007 and launching the first production model three years later, Poke's co-founder Nik Roope

School Reports 2018 [Extended edition]: Poke
Creativity's female future: Meet the next generation of women redefining creativity

Creativity's female future: Meet the next generation of women redefining creativity

Campaign and Creative Equals present the future creative leaders; the women defining creativity today and tomorrow.

School Reports 2018: Poke

School Reports 2018: Poke

Do social media brands by their very nature have an expiry date?

Do social media brands by their very nature have an expiry date?

The ghosts of once-mighty digital brands like Yahoo, AOL and MySpace loom large as a reminder of how quickly internet