Poke News, Articles & Analysis

Read the latest Poke News, Articles & Analysis at Campaignlive UK

Articles: 31 Results
Publicis London, Poke and Arc merge into single integrated agency

Publicis London, Poke and Arc merge into single integrated agency

New unit is called Publicis.Poke.

The ultimate creative smackdown: man vs machine

The ultimate creative smackdown: man vs machine

There is no good and evil in this real narrative. But there will be winners.

Listen: What creatives really think of side hustles

Listen: What creatives really think of side hustles

Students and alumni from SCA discuss what these projects can do for your career.

Would a new agency bother with the word 'digital'?

Would a new agency bother with the word 'digital'?

We need one brand idea that glues everything together, not a bunch of different ideas for every channel, service and

EE scales up Wembley Cup experience to reach new audiences

EE scales up Wembley Cup experience to reach new audiences

The brand brought content-led campaign to life at Wembley to entertain its youth audience.

Image AI: the new power in your pocket

Image AI: the new power in your pocket

This isn't just a step up in quality. This is the moment when the image changes wholesale.

Hybrid creatives are the future

Hybrid creatives are the future

Agencies need this rare breed because the days of the creative team cooking up the big idea are over.

Google marks 20 years of search with Chabuddy G

Google marks 20 years of search with Chabuddy G

Star of BBC comedy People Just Do Nothing takes the limelight in online series.

Publicis Worldwide UK CEO Guy Wieynk steps down

Publicis Worldwide UK CEO Guy Wieynk steps down

Publicis UK is not expected to appoint a direct replacement.

Am I being played by my own game?

Am I being played by my own game?

Brands need to consider the ethics of AI, even if the rest of the world has yet to catch up.