Proximity London News, Articles & Analysis

MRM snaps up former Proximity ECD

Hiring of John Treacy follows Nicky Bullard’s promotion to chairwoman of MRM Europe last week.

John Treacy exits Proximity as part of Rapp merger

He has worked at agency for seven years.

Omnicom folds Proximity into Rapp

Newly formed agency will have 500 staff in UK...

School Reports 2020: Meet the star players

Find out about the hard-working forces behind each agency's success.

School Reports 2020: Proximity

Campaign to publish 2020 School Reports

April issue is out on Thursday at 7am.

Does Parasite's Oscar success symbolise a shift in global cultural power?

'Five years ago, Parasite would have never won Best Picture,' according to long-standing chairman of Oscars foreign-language committee.

Campaign's UK Agency of the Year shortlists revealed

Winners to be announced at dinner in March.

So you think you're a data scientist?

Having a PhD doesn't make you a data scientist. Turning customer data into immediate actionable insight does.

Experience is the answer to disposable advertising

The numbers are clear: brands with the best customer experience get more bang for their buck.