Publicis Groupe News, Articles & Analysis

Read the latest Publicis Groupe News, Articles & Analysis at Campaignlive UK

Articles: 20 Results
Publicis Groupe reports 15% hike in first-half profit

Publicis Groupe reports 15% hike in first-half profit

Group's performance was held aloft by strong results in Europe, Asia and Middle East.

Agencies on the move: A look at Publicis Media's move to Television Centre

Agencies on the move: A look at Publicis Media's move to Television Centre

Campaign visits Publicis Media's new campus at Two Television Centre, White City.

P&G repositions 'naff' Daz from housewife to hipster

P&G repositions 'naff' Daz from housewife to hipster

Poster campaign parodies laundry testimonials.

Read's blushes have been spared, but King still needs a big win

Read's blushes have been spared, but King still needs a big win

Having lost out on Centrica, the BT victory goes a small way to numb the pain.

Performance is the new pitching battleground for start-ups

Performance is the new pitching battleground for start-ups

In Publicis Media's latest TechTinder event matching tech start-ups with brands, performance marketing was high on the agenda.

Vodafone narrows the field in global media review

Vodafone narrows the field in global media review

Telecoms giant is reviewing account after taking biddable media in-house.

BT hires Publicis Groupe for brand relaunch

BT hires Publicis Groupe for brand relaunch

AMV won ad account in 1996...

Will more clients follow Unilever in adopting a holding company model?

Will more clients follow Unilever in adopting a holding company model?

FMCG giant is scrapping individual agency relationships...

Publicis Groupe UK boosts Marcel capability with Campaign content

Publicis Groupe UK boosts Marcel capability with Campaign content

Five thousand employees given access through enterprise platform.

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and