Red Brick Road News, Articles & Analysis

Drinks brands' changing strategy to attract Gen Z

New research by Red Brick Road and Opinium says today's 18- to 25-year-olds have a radically different relationship with alcohol

Zoe Crowther becomes first managing partner at Red Brick Road

Crowther was formerly head of marketing and new business at Leo Burnett.

Rubicon picks Red Brick Road to reposition brand and handle social activity

AG Barr brand plots new brand positioning after completing creative review.

School Reports 2018 [Extended edition]: Red Brick Road

School Reports 2018: Red Brick Road

Suzuki 'dodgems' ad evades ban despite 35 complaints over bad driving

An ad that depicted Suzuki cars as fairground dodgems has avoided a ban from the ad watchdog despite attracting 35

How autism benefits our agency and creative culture

Chris is autistic and works in the creative and finance departments at Red Brick Road. He joined a year ago.

Red Brick Road launches sister data agency

Red Brick Road has launched a standalone data agency to help brands uncover "hidden value" in their data.

How seven words have become my invisible mentor

A profound quote has become a secret work weapon for the co-owner and executive creative director of Red Brick Road.

Campaign Diary: Oh what a night - Campaign Big Awards in pictures

Last Wednesday, the best and the brightest of the UK ad industry gathered at Old Billingsgate to celebrate the finest