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Starcom News, Articles & Analysis
Read the latest Starcom News, Articles & Analysis at Campaignlive UK
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Starcom launches podcast series diving into pros and cons of metaverse
Report outlines the responsibilities that will emerge for advertisers and media distributors.
Campaign podcast: The year in review
In the final episode of the year, the Campaign team discusses the key moments that defined 2021 for adland and
E.ON and Starcom in 'sensory' OOH push to bring renewable energy to life
E.ON Next is the sub-brand of energy supplier E.ON
Automation: the fuel for creativity
The industry should embrace, rather than fear, automation – it allows agencies to focus on creativity and produce better work.
Bountiful Cow hires Guardian ad chief as new CEO
Adam Foley will lead the agency in early 2022.
Media Week Awards: Media Leader of the Year shortlist unveiled
Media agency leaders dominate the list of seven.
Starcom and Channel 4 launch documentary series on unique personal stories
The six-part series will tackle subjects including neurodiversity, non-traditional exclusion and sexuality.
MediaCom, Global, Channel 4 and ITV lead Media Week Awards shortlists
80 companies entered this year’s awards.
Starcom unveils Abacus – the industry’s ‘first media booking bot’
It will eventually save about 12,000 hours of account exec admin time.
Advertisers flock to Android as iOS privacy feature bites
Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say.
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