Starcom News, Articles & Analysis

Read the latest Starcom News, Articles & Analysis at Campaignlive UK

Articles: 78 Results
Visa partners Channel 4, Global and Guardian for second seasonal singalong
November 05, 2019 by Simon Gwynn

Visa partners Channel 4, Global and Guardian for second seasonal singalong

Queen classic replaces Mariah track this year...

Starcom picks up UK Ferrero media account
October 17, 2019 by Ben Bold

Starcom picks up UK Ferrero media account

Global media planning and buying is handled by Mindshare.

Netflix's embrace of Barb measurement offers clue to its future
September 27, 2019 by Jon Manning

Netflix's embrace of Barb measurement offers clue to its future

Its openness to Barb measurement is a response to the threat posed by Disney's upcoming streaming platform.

How Starcom aims to recapture 'that Friday feeling'
September 27, 2019 by Nadine Young

How Starcom aims to recapture 'that Friday feeling'

The agency remains committed to flexible working, but is taking steps to revive a Friday ambience in the office.

Why Friday is the best day to work from home
September 20, 2019 by Staff

Why Friday is the best day to work from home

Four industry professionals explain why Friday is the best day to work from home, following the furore over Starcom's HR

Flexible working is great, but the theory is a lot easier than the practice
September 18, 2019 by Dan Cullen-Shute

Flexible working is great, but the theory is a lot easier than the practice

Creature's founder reflects on the furore over Starcom's recent email to staff about 'noticeably empty' Fridays.

Starcom's flexible working backfires with 'noticeably' empty office on Fridays
September 17, 2019 by Ben Bold

Starcom's flexible working backfires with 'noticeably' empty office on Fridays

Staff have been warned flexible working would end if attendance does not improve.

Dreams selects Havas Media after three-way pitch
July 21, 2019 by Ben Bold

Dreams selects Havas Media after three-way pitch

Agency won account previously managed by Starcom.

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon
July 02, 2019 by Maisie McCabe

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and

Nadine Young adds Starcom UK duties as Hamid Habib exits
June 28, 2019 by Gideon Spanier

Nadine Young adds Starcom UK duties as Hamid Habib exits

Mark Howley is confirmed as UK CEO...