Starcom News, Articles & Analysis
Read the latest Starcom News, Articles & Analysis at Campaignlive UK
New approach will apply to more than 5,000 staff...
Agency group will start spending in February with broadcaster
Ad row follows similar dispute last year that led to Dentsu Aegis Network media clients being off air for nine
John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.
McCann Manchester also has a new chief executive.
Mark Howley takes charge temporarily.
Activation promotes brand's fragrance arm.
Agency's introduction of more flexible working culture coincides with move to Television Centre.
Steve King dismisses fears about in-housing and 'disintermediation'.
Dentsu Aegis Network has won Heineken's UK media account from Publicis Media's Starcom after a closed review.
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