The & Partnership London News, Articles & Analysis

Read the latest The & Partnership London News, Articles & Analysis at Campaignlive UK

Articles: 111 Results
Hot in 2018: Top 7 digital innovations

Hot in 2018: Top 7 digital innovations

Throughout December, we are revealing the best of our industry in 2018.

Hot in 2018: Top 10 ad suits

Hot in 2018: Top 10 ad suits

Throughout December, we are revealing the best of our industry in 2018.

The following article was written by artificial intelligence

The following article was written by artificial intelligence

The AI that wrote Lexus' recent ad tells the real story of what happened.

Why are ad execs the least trusted profession in Britain?

Why are ad execs the least trusted profession in Britain?

Ad execs are only group less trusted than politicians

This is the Lexus ad that no human created

This is the Lexus ad that no human created

No-one expected it to turn out the way it did

Lexus launches ad scripted entirely using artificial intelligence

Lexus launches ad scripted entirely using artificial intelligence

Spot is directed by Oscar-winning Kevin Macdonald.

Welcome to the new age of mankind: the age of story-living

Welcome to the new age of mankind: the age of story-living

'(Un)tethered', 'human-in-the-loop' and eight other buzzwords learned on the IPA's recent visit to Silicon Valley.

Innovating our way out of crisis

Innovating our way out of crisis

The very core of what we do is stuck in a spiral of short-term firefighting.

Christmas ads 2018: Adland reviews the work so far

Christmas ads 2018: Adland reviews the work so far

There are seven weeks to Christmas and brands including Amazon, Argos and Lidl have already hit the TV screens with

Bring media and creative closer

Bring media and creative closer

The two disciplines separated 30 years ago