UM London News, Articles & Analysis

School Reports 2021: UM

IPG Mediabrands unveils new global president

Beach will be tasked with leading the operational transformation of the media network in his new role with a focus

How advertisers and agencies should navigate the hate

Advertisers are increasingly more open to conversations linked to media responsibility.

UM unveils ‘Futureproof’ positioning

IPG media agency to prize speed, diversity and ethics.

Advertising still has a way to go in tackling negative representations of men

Despite progress, young men are still highly likely to believe that representations of them in advertising cause harm

Honda appoints UM to European media account

The pitch focused on integrated data solutions and digital transformation

Dr Martens supports creatives through tie-ups and content series

The brand's first partnership is with Liverpool radio station Melodic Distraction.

School Reports 2020: Meet the star players

Find out about the hard-working forces behind each agency's success.

Start embracing new ad formats, because ecommerce is old news

Consumers want the sales funnel to become frictionless. And that's a problem for brands.

School Reports 2020: Meet the top of the class

Find out which agencies were scored 'excellent' and 'outstanding' in Campaign's School Reports.