UM London News, Articles & Analysis

Read the latest UM London News, Articles & Analysis at Campaignlive UK

Articles: 33 Results
UM hires Mindshare's Enyi Nwosu as CSO
January 13, 2020 by Gurjit Degun

UM hires Mindshare's Enyi Nwosu as CSO

He will lead strategy team and content division at UM.

Kylie Minogue stars in musical epic for Tourism Australia
December 25, 2019 by Simon Gwynn

Kylie Minogue stars in musical epic for Tourism Australia

'Matesong' aired on ITV before Queen's speech...

Convergence will bring programmatic to all media
December 19, 2019 by Lawrence Dodds

Convergence will bring programmatic to all media

As advertisers increasingly act in real time, budgets will have to change out of all recognition to keep up.

Just Eat named headline sponsor of Love Island
October 28, 2019 by Gurjit Degun

Just Eat named headline sponsor of Love Island

Show is set to air twice a year from 2020.

UM wins Just Eat's global media account
May 03, 2019 by Gideon Spanier

UM wins Just Eat's global media account

Online food-delivery company is also bringing all paid search in-house.

IPG's Caroline Foster Kenny: 'We're in the Goldilocks zone: not too big, not too small'
April 17, 2019 by Gideon Spanier

IPG's Caroline Foster Kenny: 'We're in the Goldilocks zone: not too big, not too small'

She believes IPG Mediabrands' size is its advantage...

IPG Mediabrands introduces extended leave for parents of premature babies
March 28, 2019 by Daniel Mackenzie

IPG Mediabrands introduces extended leave for parents of premature babies

Move aims to help alleviate financial stress and pressure.

Will data privacy mean a two-tier internet for brands?
March 20, 2019 by Lawrence Dodds

Will data privacy mean a two-tier internet for brands?

We're entering a world where data privacy is becoming currency.

Interpublic challenges rivals with 5.5% organic growth
February 13, 2019 by Daniel Farey-Jones

Interpublic challenges rivals with 5.5% organic growth

Shares climb, although performance expected to moderate in 2019.

UK viewers call for greater diversity on screen ahead of Oscars
February 13, 2019 by Nicola Kemp

UK viewers call for greater diversity on screen ahead of Oscars

UM research finds TV and film do not portray society authentically.