VMLY&R London News, Articles & Analysis

Read the latest VMLY&R London News, Articles & Analysis at Campaignlive UK

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Movers and Shakers: R/GA, Wieden & Kennedy, Dentsu X, Thinkbox, ISBA

Movers and Shakers: R/GA, Wieden & Kennedy, Dentsu X, Thinkbox, ISBA

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Snapchat launches brand profiles to strengthen advertiser ties with users

Snapchat launches brand profiles to strengthen advertiser ties with users

Platform wants brands to build permanent archives to which users can keeping coming back.

Guardian plans to cut workforce by 12%

Guardian plans to cut workforce by 12%

There will be 180 job losses.

Has the govt got the right strategy for its post-Brexit 'Check, change, go' campaign?

Has the govt got the right strategy for its post-Brexit 'Check, change, go' campaign?

Upbeat ad urges viewers to make changes...

The Great Reset: putting the planet first is our most untapped business advantage

The Great Reset: putting the planet first is our most untapped business advantage

Lockdown has given us a new blueprint for a positive future.

WPP to end salary sacrifice for top agency executives

WPP to end salary sacrifice for top agency executives

About 3,000 executives took pay reductions of up to 20% for three months.

Kraken takes inspiration from Mortal Kombat in bartender cocktail competition

Kraken takes inspiration from Mortal Kombat in bartender cocktail competition

Pairs compete to make most crowd-pleasing cocktail.

Are we entering a new age of nomadic brand experiences?

Are we entering a new age of nomadic brand experiences?

As lockdown rules ease and pubs, bars and restaurants reopen, brands must add a new chapter to their crisis marketing

Verizon Media creates virtual-reality fashion shows

Verizon Media creates virtual-reality fashion shows

Immersive shows will explore story and narrative behind designers's collections.

Ecover "Fertilise the future" by Uncommon Creative Studio

Ecover "Fertilise the future" by Uncommon Creative Studio

Ecover makes the best of a shite situation during the coronavirus pandemic, in a bid to tackle issues surrounding deforestation,