Wavemaker News, Articles & Analysis
Read the latest Wavemaker News, Articles & Analysis at Campaignlive UK
Appointment ends long period of limbo for WPP's newest media agency.
Incumbent is iProspect, which repitched for the business.
Brand was acquired by Raisio in 2014.
Brands talk the talk when it comes to the value of quality content in media but don't always follow through
Incumbent Vizeum had worked on business since 2011.
WPP's Wavemaker has held account since 2014.
Only two agency groups left in the race after L'Oréal cuts shortlist.
Tech giant has dialled back 'ridiculous' promotion of private-label products.
In-sourcing biddable media should be 10-15% 'more effective' in year one.
Push comes as screening rate hits 20-year low.
Business Director - performance marketing Up to £90k perm / £400 per day freelance MODA consult, London (Central), London (Greater)
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