Wavemaker News, Articles & Analysis

Read the latest Wavemaker News, Articles & Analysis at Campaignlive UK

Articles: 89 Results
Vodafone brings digital media-buying in-house in pioneering move

Vodafone brings digital media-buying in-house in pioneering move

Vodafone is to take most of its digital media-buying in-house, rather than use its media agency, in a potentially pioneering

The goal is now wide open for newsbrands to regain lost market share

The goal is now wide open for newsbrands to regain lost market share

Advertisers can feel confident about investing in news brands because they have trusted and transparent ways of measuring circulation and

Magnetic Spotlight awards: Smart Energy GB triumphs as agencies share honours

Magnetic Spotlight awards: Smart Energy GB triumphs as agencies share honours

Wavemaker, PHD and MediaCom were winners alongside stand-out advertiser Smart Energy GB at consumer magazine advertising champion Magnetic's annual Spotlight

Whitbread appoints UM to Premier Inn media and retains Zenith on Costa

Whitbread appoints UM to Premier Inn media and retains Zenith on Costa

Whitbread has reappointed Zenith to handle its Costa Coffee media planning and buying account and awarded its Premier Inn media

Agencies face 'meteor-meets-dinosaur' moment, TfL's Macleod warns

Agencies face 'meteor-meets-dinosaur' moment, TfL's Macleod warns

Panellists at Media360 were divided on the future of agencies with some questioning their need to exist at all, but

Purplebricks appoints Wavemaker to UK media account

Purplebricks appoints Wavemaker to UK media account

Online estate agency Purplebricks has hired Wavemaker to handle its "multi-million pound" media planning and buying business, as it plans

From flipping burgers to a career in advertising: my apprenticeship story

From flipping burgers to a career in advertising: my apprenticeship story

How an apprenticeship in media changed my life forever.

Wavemaker names Dormieux as global chief transformation officer and Hutchison as UK CEO

Wavemaker names Dormieux as global chief transformation officer and Hutchison as UK CEO

Wavemaker has promoted Jason Dormieux to global chief transformation officer and Paul Hutchison to succeed him as UK chief executive.

School Reports 2018 [Extended edition]: Wavemaker
School Reports 2018: Wavemaker