Wavemaker News, Articles & Analysis
Read the latest Wavemaker News, Articles & Analysis at Campaignlive UK
WPP's Wavemaker has held account since 2014.
Only two agency groups left in the race after L'Oréal cuts shortlist.
Tech giant has dialled back 'ridiculous' promotion of private-label products.
In-sourcing biddable media should be 10-15% 'more effective' in year one.
Push comes as screening rate hits 20-year low.
One-off issue coincides with launch of The Umbrella Academy.
Judges come from agencies including Wavemaker, Mother and Adam & Eve/DDB.
Carat has worked on business since 1999.
Castree is tasked with boosting WPP's biggest market.
We can thrive by recognising what we're good at, not glorying in the past.
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