Wavemaker News, Articles & Analysis

Read the latest Wavemaker News, Articles & Analysis at Campaignlive UK

Articles: 160 Results
Wavemaker wins Thinkbox TV Planning Awards Grand Prix for Nationwide

Wavemaker wins Thinkbox TV Planning Awards Grand Prix for Nationwide

OMD UK is inaugural TV Planning Agency of the Year

Wavemaker forges partnership to develop project management skills

Wavemaker forges partnership to develop project management skills

One-to-one coaching delivered by Multiverse and Wavemaker teams.

Comparethemarket calls UK media pitch

Comparethemarket calls UK media pitch

Price comparison site is reviewing its media requirements for the first time since 2014.

B&Q owner Kingfisher calls European media pitch

B&Q owner Kingfisher calls European media pitch

WPP’s Wavemaker has the business in several markets, including the UK.

Brands must combine creative excellence with performance as we rebound

Brands must combine creative excellence with performance as we rebound

Marrying the emotional power of creative brand ads with trading messaging will be crucial for companies wanting to capitalise on

School Reports 2021: Wavemaker

School Reports 2021: Wavemaker

Pitch Update: big holding company shops line up for Ovo media and creative accounts

Pitch Update: big holding company shops line up for Ovo media and creative accounts

Zenith is defending its £63m Nestle business against competition from Initiative, Dentsu X and WPP outfit Openmind.

Will the GB News channel be a hit with advertisers?

Will the GB News channel be a hit with advertisers?

The new TV channel's CEO tells Campaign why GB News will be different amid a pre-emptive advertiser boycott campaign. But

Measurement, diversity and radical partnerships

Measurement, diversity and radical partnerships

These 3 key provocations can disrupt convention and fuel growth, as marketing experts discussed at Wavemaker’s Provocative Perspectives event

Wavemaker lifts veil on AI media planner Maximize

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise