Wavemaker News, Articles & Analysis

Read the latest Wavemaker News, Articles & Analysis at Campaignlive UK

Articles: 109 Results
Vodafone calls global media review after in-housing digital buying

Vodafone calls global media review after in-housing digital buying

WPP's Wavemaker has held account since 2014.

WPP and Dentsu face off in L'Oreal's £106m UK media contest

WPP and Dentsu face off in L'Oreal's £106m UK media contest

Only two agency groups left in the race after L'Oréal cuts shortlist.

Amazon will always have 'another curveball' to throw, brands warned

Amazon will always have 'another curveball' to throw, brands warned

Tech giant has dialled back 'ridiculous' promotion of private-label products.

Vodafone says in-housing digital media buying is 'overwhelmingly good'

Vodafone says in-housing digital media buying is 'overwhelmingly good'

In-sourcing biddable media should be 10-15% 'more effective' in year one.

Public Health England launches first national campaign for cervical screening

Public Health England launches first national campaign for cervical screening

Push comes as screening rate hits 20-year low.

NME partners Netflix for special print run

NME partners Netflix for special print run

One-off issue coincides with launch of The Umbrella Academy.

YouTube Works awards open for entries

YouTube Works awards open for entries

Judges come from agencies including Wavemaker, Mother and Adam & Eve/DDB.

Heathrow moves media account to Wavemaker

Heathrow moves media account to Wavemaker

Carat has worked on business since 1999.

Wavemaker's Tim Castree named Group M North America CEO

Wavemaker's Tim Castree named Group M North America CEO

Castree is tasked with boosting WPP's biggest market.

How agencies can be strong at playing a 'weak link' sport

How agencies can be strong at playing a 'weak link' sport

We can thrive by recognising what we're good at, not glorying in the past.