Wavemaker News, Articles & Analysis

Read the latest Wavemaker News, Articles & Analysis at Campaignlive UK

Articles: 114 Results
MediaCom's Toby Jenner named global CEO of Wavemaker

MediaCom's Toby Jenner named global CEO of Wavemaker

Appointment ends long period of limbo for WPP's newest media agency.

Eurostar awards global media to Wavemaker

Eurostar awards global media to Wavemaker

Incumbent is iProspect, which repitched for the business.

Benecol moves media from Wavemaker to PHD Manchester

Benecol moves media from Wavemaker to PHD Manchester

Brand was acquired by Raisio in 2014.

What brands say - and what they do

What brands say - and what they do

Brands talk the talk when it comes to the value of quality content in media but don't always follow through

William Hill hands media account to Wavemaker

William Hill hands media account to Wavemaker

Incumbent Vizeum had worked on business since 2011.

Vodafone calls global media review after in-housing digital buying

Vodafone calls global media review after in-housing digital buying

WPP's Wavemaker has held account since 2014.

WPP and Dentsu face off in L'Oreal's £106m UK media contest

WPP and Dentsu face off in L'Oreal's £106m UK media contest

Only two agency groups left in the race after L'Oréal cuts shortlist.

Amazon will always have 'another curveball' to throw, brands warned

Amazon will always have 'another curveball' to throw, brands warned

Tech giant has dialled back 'ridiculous' promotion of private-label products.

Vodafone says in-housing digital media buying is 'overwhelmingly good'

Vodafone says in-housing digital media buying is 'overwhelmingly good'

In-sourcing biddable media should be 10-15% 'more effective' in year one.

Public Health England launches first national campaign for cervical screening

Public Health England launches first national campaign for cervical screening

Push comes as screening rate hits 20-year low.