Wavemaker News, Articles & Analysis

Read the latest Wavemaker News, Articles & Analysis at Campaignlive UK

Articles: 93 Results
Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

Specially edited versions of ads for Nationwide, Maltesers and McCain will appear in an ad break takeover during tonight's Gogglebox

Lloyds reviews £80m media account as Group M retires Greenhouse

Lloyds reviews £80m media account as Group M retires Greenhouse

Group M agencies MediaCom and Mindshare are vying to secure Lloyds Banking Group's £80m media business as Greenhouse Group M,

Wavemaker's Stuart Bowden: 'Consultancies may run out of road quicker than they think'

Wavemaker's Stuart Bowden: 'Consultancies may run out of road quicker than they think'

Wavemaker is placing a big bet on its consumer journey management expertise making it the adviser of choice for its

When clients like Vodafone go in-house, agencies have an opportunity

When clients like Vodafone go in-house, agencies have an opportunity

If a client decides to take its media buying in-house, it is a sign you have done your job and

Vodafone brings digital media-buying in-house in pioneering move

Vodafone brings digital media-buying in-house in pioneering move

Vodafone is to take most of its digital media-buying in-house, rather than use its media agency, in a potentially pioneering

The goal is now wide open for newsbrands to regain lost market share

The goal is now wide open for newsbrands to regain lost market share

Advertisers can feel confident about investing in news brands because they have trusted and transparent ways of measuring circulation and

Magnetic Spotlight awards: Smart Energy GB triumphs as agencies share honours

Magnetic Spotlight awards: Smart Energy GB triumphs as agencies share honours

Wavemaker, PHD and MediaCom were winners alongside stand-out advertiser Smart Energy GB at consumer magazine advertising champion Magnetic's annual Spotlight

Whitbread appoints UM to Premier Inn media and retains Zenith on Costa

Whitbread appoints UM to Premier Inn media and retains Zenith on Costa

Whitbread has reappointed Zenith to handle its Costa Coffee media planning and buying account and awarded its Premier Inn media

Agencies face 'meteor-meets-dinosaur' moment, TfL's Macleod warns

Agencies face 'meteor-meets-dinosaur' moment, TfL's Macleod warns

Panellists at Media360 were divided on the future of agencies with some questioning their need to exist at all, but

Purplebricks appoints Wavemaker to UK media account

Purplebricks appoints Wavemaker to UK media account

Online estate agency Purplebricks has hired Wavemaker to handle its "multi-million pound" media planning and buying business, as it plans