Wavemaker News, Articles & Analysis

Read the latest Wavemaker News, Articles & Analysis at Campaignlive UK

Articles: 80 Results
School Reports 2018: Wavemaker
School Reports 2018: the biggest agency winners and losers

School Reports 2018: the biggest agency winners and losers

Last year brought launches, consolidations and rebrands among both advertising and media agencies. And below the regular billings leaders AMV

Campaign Media Awards: Best Social Strategy

Campaign Media Awards: Best Social Strategy

Vodafone cut through to reach the under-25s with the launch campaign for its youth-oriented Voxi network - and, with Wavemaker,

Campaign Media Awards: Product Innovation - Agency

Campaign Media Awards: Product Innovation - Agency

Digital viewability data is plagued by the idea that much of it is wasted, while the tighter the targeting of

How to give voice to your analytics

How to give voice to your analytics

The rise of voice assistants and smart speakers has brought about a fundamental shift in consumer behaviour.

DMS UK: Herd instinct is favouring the digital duopoly, claims Trinity Mirror's North

DMS UK: Herd instinct is favouring the digital duopoly, claims Trinity Mirror's North

Publishers' efforts to improve their products for advertisers may not be rewarded unless media agencies change their attitude towards spending

Women of Tomorrow 2018: the winners

Women of Tomorrow 2018: the winners

Ten extraordinary women have been named winners of the 2018 Women of Tomorrow Awards, run by the IPA and Campaign.

Nonetheless, she persisted (part two): female leaders on their biggest challenges

Nonetheless, she persisted (part two): female leaders on their biggest challenges

In the second part of Campaign's International Women's Day series, industry leaders share how they overcame their biggest challenges.

Eight simple actions you can take to detox your agency

Eight simple actions you can take to detox your agency

Anna Hickey, managing director at Wavemaker UK, outlines eight steps that agency leaders should take to ensure a more energised,

Formula One picks Wavemaker and Brainlabs for global media duties

Formula One picks Wavemaker and Brainlabs for global media duties

Formula One has appointed Wavemaker and Brainlabs to run its respective traditional and digital media accounts following a competitive review.