We Are Social News, Articles & Analysis

Read the latest We Are Social News, Articles & Analysis at Campaignlive UK

Articles: 65 Results
Nearly 90% of social users clueless about metaverse and NFTs, report says

Nearly 90% of social users clueless about metaverse and NFTs, report says

The annual Think Forward report, by We Are Social, looks at digital trends for the forthcoming year.

We Are Social launches global gaming practice

We Are Social launches global gaming practice

The socially led creative agency views gaming and social media as intertwined and has been working with Activision, Riot Games,

What exactly can 10,000 photos of Bored Apes teach marketers about membership?

What exactly can 10,000 photos of Bored Apes teach marketers about membership?

Scarcity is part of what makes NFTs valuable – but value is also built in because the act of buying

McDonald's and Saweetie: the potential of talent with personality

McDonald's and Saweetie: the potential of talent with personality

The chief strategy officer for We Are Social on McDonald's partnership with rapper Saweetie.

Why the Greenpeace ad proves it's possible to laugh with purpose

Why the Greenpeace ad proves it's possible to laugh with purpose

We Are Social’s chief strategy officer reflects on the success of Greenpeace’s Downing Street ad.

Private equity firm CVC acquires stake in We Are Social

Private equity firm CVC acquires stake in We Are Social

The sale demonstrates the influence of S4 Capital and its aggressive growth strategy on the agency landscape, media analyst Ian

School Reports 2021: We Are Social

School Reports 2021: We Are Social

The rise of Clubhouse means you should reassess your social strategy

The rise of Clubhouse means you should reassess your social strategy

Clubhouse, TikTok and gaming platforms provide a route for brands to tap into whole new cultures and subcultures.

We Are Social to slash office space despite headcount boost

We Are Social to slash office space despite headcount boost

The agency is putting plans into preparation for when employees return to the office

Does 'branter' ever really build long-term brand value?

Does 'branter' ever really build long-term brand value?

Brands have been embracing the fun side of social media.