WPP News, Articles & Analysis

Read the latest WPP News, Articles & Analysis at Campaignlive UK

Articles: 209 Results
Is it unfair to ask executives to take pay cuts for a sustained period?

Is it unfair to ask executives to take pay cuts for a sustained period?

Interpublic is extending its salary reductions to end of year.

June Sarpong hails 'excitement' over inclusion after BLM movement

June Sarpong hails 'excitement' over inclusion after BLM movement

TV presenter said: 'It was undeniable in terms of how the incident of [the George Floyd] case unfolded.'

WPP chiefs buy £1m of shares despite jitters over second Covid-19 wave

WPP chiefs buy £1m of shares despite jitters over second Covid-19 wave

Stock price underwent a temporary bounce.

How marketers can get a grip on media-buying inflation

How marketers can get a grip on media-buying inflation

More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that

Two agency groups face off in Walgreens Boots Alliance global review

Two agency groups face off in Walgreens Boots Alliance global review

Race hots up for US pharmacy giant's integrated account.

Do Mark Read's comments show adland still prizes youth above experience?

Do Mark Read's comments show adland still prizes youth above experience?

WPP chief's clumsy words stoke deep-seated frustration over ageism.

Tackling ageism needs to move up adland’s agenda

Tackling ageism needs to move up adland’s agenda

WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.

Kiwi fruit marketer Zespri hands WPP global remit

Kiwi fruit marketer Zespri hands WPP global remit

An integrated team led by VMLY&R and Mindshare will be charged with scaling the brand's presence in 53 markets.

Whirlpool EMEA consolidates media and creative into WPP

Whirlpool EMEA consolidates media and creative into WPP

Business also includes digital, shopper marketing and PR.

Mark Read on reopening offices, job cuts, Accenture and his £48 expenses

Mark Read on reopening offices, job cuts, Accenture and his £48 expenses

WPP chief executive speaks to Campaign about the outlook after Covid-19 hit Q2 results.