WPP News, Articles & Analysis
Read the latest WPP News, Articles & Analysis at Campaignlive UK
WPP has finally tried to become a strong brand rather than a holding company at this year's Cannes.
It was "not sensible" to keep such a "tight" lid on incentives in final years of Sorrell era.
All of its 3,000 premises will be single-use plastic-free by the end of the year.
The dependence on creativity remains a constant
Ghost of former CEO still hung over this year's AGM
WPP chief thinks role of CMOs is becoming marginalised.
Sister agency Wavemaker previously handled duties.
Marketers need to regain their power inside the client organisation, WPP chief says.
'People' have said many things to the former WPP chief.
MacCallum will move over from sibling shop M/SIX.
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