WPP News, Articles & Analysis

Read the latest WPP News, Articles & Analysis at Campaignlive UK

Articles: 329 Results
Nivea Creme tins

Global new-biz round-up: Dentsu scores high with a third of the wins in June

However, the largest account was picked up by WPP’s Mindshare.

Oreos surround a blue Mondelez sign. Photo: Getty Images

Cadbury and Oreo owner splits $1.6bn global media account

WPP's Wavemaker and VaynerMedia were also handed pieces of the confectionery business.

A black and white photo of Cormac Loughran

Mindshare boosts EMEA leadership with chief growth officer hire

WPP agency has also recruited a new EMEA HR chief.

A man drinking from a bottle of Sprite

WPP upgrades forecasts after mammoth hiring spree

Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months.

Old El Paso Burrito Kit stacked on a shelf

Global new-biz regional analysis: UK most active in Europe with quarter of billings

Within the region, Germany had the most high-value wins.

Paramount+ marketing billboard featuring other channels

Global new-biz client spotlight: Paramount among brands behind media and entertainment billings spike

FMCG slips into second in May, despite billings of more than $500m.

Danone yoghurt tower

Global new-biz round-up: WPP scores the four largest accounts in May

Danone and Audible consolidate media offerings with Wavemaker

EE mobile network logo

Europe agency rankings: Big wins push Digitas, DDB and R/GA up the creative league

New-business activity slows on the media side in May.

Headshot of premium content editor

Age is a gift – Campaign’s 40 Over 40 proves it

The ad professionals over the age of 40 recognised by Campaign prove age is a benefit, not a hindrance –

China flag pinned in a global map

Global new-biz regional analysis: China dominates total billings in Asia-Pacific

Majority of new-business activity within FMCG was in China