WPP News, Articles & Analysis

Read the latest WPP News, Articles & Analysis at Campaignlive UK

Articles: 121 Results
Mark Read drops more hints about changing WPP

Mark Read drops more hints about changing WPP

Redefining creativity, giving agency leaders more financial freedom and making client services more consultant-like are on the WPP chief's agenda.

Sorrell pockets £2.5m from WPP, a year after abrupt exit

Sorrell pockets £2.5m from WPP, a year after abrupt exit

Former chief executive would have got an estimated £5m more if WPP's share price had not dropped.

The battle to reverse WPP's dramatic decline

The battle to reverse WPP's dramatic decline

All was not well at WPP during Sir Martin Sorrell's final year in charge and, as the first anniversary of

Turn down the nihilism

Turn down the nihilism

The best people and the best businesses are thriving on challenge and change.

The month in advertising: Love, sex, intelligence

The month in advertising: Love, sex, intelligence

All the big issues in adland this month...

Carolyn McCall on TV's 'book club feel': You can be well watched, not just well read

Carolyn McCall on TV's 'book club feel': You can be well watched, not just well read

TV "gives us cultural reference points", according to ITV chief executive Carolyn McCall.

#ImADave: Creative Equals launches social protest for IWD

#ImADave: Creative Equals launches social protest for IWD

Women across the industry are being asked to change their social handles to Dave to mark International Women's Day.

WPP demands Group M improve cash collection after bad debts rise

WPP demands Group M improve cash collection after bad debts rise

Bad debt in the UK cost WPP an estimated £17m last year.

WPP's Mark Read on in-housing: Clients underestimate agency talent challenges

WPP's Mark Read on in-housing: Clients underestimate agency talent challenges

CEO says WPP is more client-centric and easier to manage

JWT gender pay gap is one-third in favour of men

JWT gender pay gap is one-third in favour of men

There has been little change among WPP agencies.