WPP News, Articles & Analysis

Read the latest WPP News, Articles & Analysis at Campaignlive UK

Articles: 138 Results
Mark Read's on the beach; Martin Sorrell's in the pub

Mark Read's on the beach; Martin Sorrell's in the pub

WPP has finally tried to become a strong brand rather than a holding company at this year's Cannes.

WPP: 'Sacrificing' pay rises for staff in favour of profits was a mistake

WPP: 'Sacrificing' pay rises for staff in favour of profits was a mistake

It was "not sensible" to keep such a "tight" lid on incentives in final years of Sorrell era.

WPP to drop all single-use plastics by 2020

WPP to drop all single-use plastics by 2020

All of its 3,000 premises will be single-use plastic-free by the end of the year.

Cannes 2019: the big six ponder the future of advertising

Cannes 2019: the big six ponder the future of advertising

The dependence on creativity remains a constant

'Sorrell? He's the reason WPP's in the mess it is today'

'Sorrell? He's the reason WPP's in the mess it is today'

Ghost of former CEO still hung over this year's AGM

Have CMOs become too much like chief communications officers?

Have CMOs become too much like chief communications officers?

WPP chief thinks role of CMOs is becoming marginalised.

Essence steps up to help WPP retain L'Oreal UK media

Essence steps up to help WPP retain L'Oreal UK media

Sister agency Wavemaker previously handled duties.

Mark Read: CMOs have become too much like chief communications officers

Mark Read: CMOs have become too much like chief communications officers

Marketers need to regain their power inside the client organisation, WPP chief says.

Martin Sorrell tries the ad hominem route in latest WPP attack

Martin Sorrell tries the ad hominem route in latest WPP attack

'People' have said many things to the former WPP chief.

Alistair MacCallum named Kinetic UK CEO

Alistair MacCallum named Kinetic UK CEO

MacCallum will move over from sibling shop M/SIX.