Xaxis News, Articles & Analysis

Read the latest Xaxis News, Articles & Analysis at Campaignlive UK

Articles: 143486 Results
How London's retail destinations are enticing shoppers back

How London's retail destinations are enticing shoppers back

Have shopping districts got what it takes to thrive again, post-lockdown?

What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world

What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world

The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.

Virgin Media’s V Festival becomes an at-home event in ITV partnership

Virgin Media’s V Festival becomes an at-home event in ITV partnership

Olly Murs, Anne Marie and Dizzee Rascal will headline ITV2 show across three nights this August.

It's do-or-die time for account management

It's do-or-die time for account management

With the discipline at a watershed moment, how will its future be defined?

Group M global investment chief Nick Theakstone expected to step down

Group M global investment chief Nick Theakstone expected to step down

Tough negotiator was most important ad buyer in Britain for a decade.

You & Mr Jones acquires influencer platform Collectively

You & Mr Jones acquires influencer platform Collectively

Collectively will join forces with theAmplify, an influencer platform that You & Mr Jones acquired in 2016.

Everything is data

Everything is data

Data is all around us and should be used to instil curiosity and start conversations, not end them.

Mummy, what did you do in the great Covid crisis?

Mummy, what did you do in the great Covid crisis?

The hyper-masculine, triumphalist rhetoric surrounding the 'great return to the office' risks killing women’s creative careers and wastes the opportunity

Bacardí sponsoring a geofenced, online concert series in lieu of summer festivals

Bacardí sponsoring a geofenced, online concert series in lieu of summer festivals

A reason for “cheers” exists, with canned rum cocktails a bright spot for the spirits company.

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

Hear from Bodyform and Viagra ad creators…