Xaxis News, Articles & Analysis

Read the latest Xaxis News, Articles & Analysis at Campaignlive UK

Articles: 7 Results
Would AI lie to you?

Would AI lie to you?

Advertising Week Europe session debates truth and myth around AI

How to make six seconds pay: the big impact of the small video

How to make six seconds pay: the big impact of the small video

Why short-form video is here to stay, and what you should do to make the most of the seconds... views

Major media agency groups secure IAB Gold Standard certification

Major media agency groups secure IAB Gold Standard certification

Publicis Media and Group M's digital programmatic services arm have secured Gold Standard certification from the IAB, with a further

Marketing masterclass: making short-form video ads pay

Marketing masterclass: making short-form video ads pay

Campaign hosts a breakfast event packed with tangible insight on how brands can benefit from six-second video ads. Learn from

Do six-second ads do it for you? We need your voice.
"Get the tools and let your team play" - AI is all about access

"Get the tools and let your team play" - AI is all about access

From product development to creative marketing, via the Big Data shift, AI is driving outcomes across the marketer's remit

Outcomes-based media changes everything for advertisers

Outcomes-based media changes everything for advertisers

Digital campaign goals that tally directly with the client's own objectives are what we should all be striving to achieve