Zenith News, Articles & Analysis

Read the latest Zenith News, Articles & Analysis at Campaignlive UK

Articles: 59 Results
Marketing transformation doesn't equate to slashing adspend

Marketing transformation doesn't equate to slashing adspend

It's clear that brands are worrying about the future, but they're still spending on advertising, says the Zenith global brand

Zenith predicts UK internet adspend will capture 60% of market this year

Zenith predicts UK internet adspend will capture 60% of market this year

Zenith forecasts internet adspend will capture 60% of the overall UK market in 2017 and will continue to grow ahead

Dave becomes Rupert in Snickers channel takeover

Dave becomes Rupert in Snickers channel takeover

UKTV's channel Dave was given a temporary new identity last week in a partnership with Snickers.

Publicis Groupe reports 'strong UK momentum' despite negative organic growth in Europe

Publicis Groupe reports 'strong UK momentum' despite negative organic growth in Europe

Publicis Groupe has reported "strong momentum" in the UK despite negative organic growth in Europe for the third quarter of

Publicis Media names Frogley as UK CEO as Morrissey takes strategy role

Publicis Media names Frogley as UK CEO as Morrissey takes strategy role

Publicis Media has appointed Sue Frogley as UK chief executive, replacing Amanda Morrissey who is moving after only 18 months

UK lags behind rest of world for mobile internet use

UK lags behind rest of world for mobile internet use

The UK lags behind the rest of the world in terms of mobile internet consumption, even though the majority of

Oath's first campaign aims to showcase its brands and reach

Oath's first campaign aims to showcase its brands and reach

Oath, the new brand Verizon created by combining AOL and Yahoo, has pushed out its first global brand campaign #BuildYourBrand

Aviva creates large sculptures to promote community fund

Aviva creates large sculptures to promote community fund

Aviva has created three large sculptures across the country to show the difference that small objects can make to a

Publicis Groupe gives Steve King responsibility for entire UK business

Publicis Groupe gives Steve King responsibility for entire UK business

Publicis Groupe is introducing a new regional structure that will give executives responsibility across all of its disciplines and has

Global adspend growth downgraded again to 4%

Global adspend growth downgraded again to 4%

Global ad expenditure will grow by 4% in 2017 after Zenith downgraded its growth forecast for the second time.