Zenith News, Articles & Analysis

Read the latest Zenith News, Articles & Analysis at Campaignlive UK

Articles: 114 Results
Social media adspend outstrips press to become third-largest ad channel

Social media adspend outstrips press to become third-largest ad channel

Agencies may not reap benefits of social adspend growth.

Three awards media account to Zenith

Three awards media account to Zenith

Incumbent Mindshare has worked on business since 2006.

Why advertisers can't afford to screw up 5G

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.

Turkey of the Week: A lukewarm campaign from Coors Light

Turkey of the Week: A lukewarm campaign from Coors Light

Damn, that's an annoying spot.

Nestle, McDonald's and Virgin Media enter blockchain media pilot

Nestle, McDonald's and Virgin Media enter blockchain media pilot

Jicwebs pilot will evaluate how blockchain can tackle trust problems facing online ads industry.

Coors Light ads to feature live vote on Channel 4 tonight

Coors Light ads to feature live vote on Channel 4 tonight

Trio of spots to reveal winner of beer brand's comedy rap battle.

Nescafe Azera partners Time Out to curate events for 'curious' Londoners

Nescafe Azera partners Time Out to curate events for 'curious' Londoners

Coffee brand will host yoga classes and hip-hop karaoke.

Half of all global adspend will be online by 2021, Zenith report says

Half of all global adspend will be online by 2021, Zenith report says

Growth in internet adspend will cool off over, however...

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and

Mobile internet to account for a third of global media consumption, report finds

Mobile internet to account for a third of global media consumption, report finds

Findings are from Zenith's latest Media Consumption Forecasts study.