Zenith News, Articles & Analysis

Read the latest Zenith News, Articles & Analysis at Campaignlive UK

Articles: 121 Results
Media Agency Head of the Year 2020: Natalie Cummins

Media Agency Head of the Year 2020: Natalie Cummins

Cummins' journey to the top of Zenith began more than 20 years ago when she joined as a graduate.

Private Eye bucks magazine print sales downward trend

Private Eye bucks magazine print sales downward trend

'Greta effect' has also helped Dennis Publishing's The Week Junior rise 19%.

Campaign's UK Agency of the Year shortlists revealed

Campaign's UK Agency of the Year shortlists revealed

Winners to be announced at dinner in March.

Zenith promotes Sannah Rogers and Jon Stevens to managing directors

Zenith promotes Sannah Rogers and Jon Stevens to managing directors

Agency has also appointed MediaCom's Matthew Busby as head of programmatic.

Global adspend to rise by 4% in 2020 as UK outperforms with 5% growth

Global adspend to rise by 4% in 2020 as UK outperforms with 5% growth

Donald Trump's trade war with China will damage global adspend with 1.1% hit to growth.

Programmatic adspend growth slows amid privacy and supply chain concerns

Programmatic adspend growth slows amid privacy and supply chain concerns

UK is forecast to grow considerably more slowly this year.

Macmillan Cancer Support awards media account to Zenith UK

Macmillan Cancer Support awards media account to Zenith UK

Business previously split between number of agencies.

Social media adspend outstrips press to become third-largest ad channel

Social media adspend outstrips press to become third-largest ad channel

Agencies may not reap benefits of social adspend growth.

Three awards media account to Zenith

Three awards media account to Zenith

Incumbent Mindshare has worked on business since 2006.

Why advertisers can't afford to screw up 5G

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.