Ab InBev News, Articles & Analysis

Read the latest Ab InBev News, Articles & Analysis at Campaignlive UK

Articles: 39 Results
Booming alcohol-free beer market jumps aboard healthy living bandwagon

Booming alcohol-free beer market jumps aboard healthy living bandwagon

Gym goers have become the target market for alcohol-free beer brands.

Hot in 2018: Top 6 outdoor ads

Hot in 2018: Top 6 outdoor ads

Throughout December, we are revealing the best of our industry in 2018.

Hot in 2018: Top 10 brands

Hot in 2018: Top 10 brands

Throughout December, we are revealing the best of our industry in 2018.

Best ads in 50 years: Boddingtons was the cream of Manchester's crop

Best ads in 50 years: Boddingtons was the cream of Manchester's crop

We look back on the best advertising in the past half-century

Best ads in 50 years: Mad visionaries created Stella Artois

Best ads in 50 years: Mad visionaries created Stella Artois

We look back on the best advertising in the past half-century

Alcohol brands sign pledge for responsible social advertising

Alcohol brands sign pledge for responsible social advertising

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

Dele Dele! Bud Light replaces Carlsberg as official beer of England football team

Dele Dele! Bud Light replaces Carlsberg as official beer of England football team

AB InBev brand Bud Light has signed a deal with the Football Association to become a partner and the official

Movers and shakers: IPG Mediabrands, Facebook, MediaMonks, Advertising Association, Quiet Storm, Organix and more

Movers and shakers: IPG Mediabrands, Facebook, MediaMonks, Advertising Association, Quiet Storm, Organix and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

AB InBev gets new marketing and innovation chief

AB InBev gets new marketing and innovation chief

Anheuser-Busch InBev has appointed Pedro Earp to the new role of chief marketing and ZX Ventures officer in a restructure

How Budweiser won the World Cup for brands on Twitter

How Budweiser won the World Cup for brands on Twitter

Budweiser got more mentions that any other brand during this summer's football extravaganza by taking a meticulous approach to understanding