Ab InBev News, Articles & Analysis

Read the latest Ab InBev News, Articles & Analysis at Campaignlive UK

Articles: 65 Results
Jerry Daykin: Diversity and inclusion is a ‘missed opportunity’ for advertising
March 29, 2021 by Emmet McGonagle

Jerry Daykin: Diversity and inclusion is a ‘missed opportunity’ for advertising

Senior media director at GSK contributed to industry guide to tackling diversity.

Camden Town Brewery banned over ‘free beer’ TV ad
March 10, 2021 by Simon Gwynn

Camden Town Brewery banned over ‘free beer’ TV ad

Animated spot gave the impression that first come, first served giveaway was a prize draw, ASA rules.

Let’s call time on the masculinity of beer
March 08, 2021 by Rowan Chidgey

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous

Hard seltzers hit the UK market in ‘the biggest fight in booze marketing for years’
November 03, 2020 by Emmet McGonagle

Hard seltzers hit the UK market in ‘the biggest fight in booze marketing for years’

Kopparberg and Coca-Cola have both released hard seltzers this year.

Power 100 2020: Rowan Chidgey
October 13, 2020 by Staff

Power 100 2020: Rowan Chidgey

This year's top marketers.

Bud Light hosts bank holiday England football pub quiz
May 06, 2020 by Fayola Douglas

Bud Light hosts bank holiday England football pub quiz

Fans can play to win football-related prizes.

Budweiser revamps 1999 classic 'Whassup?' ad for quarantine times
April 24, 2020 by Simon Gwynn

Budweiser revamps 1999 classic 'Whassup?' ad for quarantine times

It encourages people to check in on their friends...

Corona hits back at 'misinformation' about brand damage from coronavirus
March 02, 2020 by Diana Bradley

Corona hits back at 'misinformation' about brand damage from coronavirus

Consumer sentiment and sales are strong, brand said.

Go forth and advertise
January 28, 2020 by Andy Nairn

Go forth and advertise

Leaving the EU presents opportunities for agencies wanting to set up overseas.

AB InBev appoints new UK marketing director
January 08, 2020 by Simon Gwynn

AB InBev appoints new UK marketing director

Rowan Chidgey previously led European marketing for Budweiser.