Aldi News, Articles & Analysis

Read the latest Aldi News, Articles & Analysis at Campaignlive UK

Articles: 10 Results
The great Christmas ad review of 2017

The great Christmas ad review of 2017

Just like carols and mince pies, Christmas ads are a festive tradition. Campaign's reviewers take a look at this season's

Tesco sales growth outstrips rivals for eighth consecutive month

Tesco sales growth outstrips rivals for eighth consecutive month

Tesco grew its sales by 2.7% during the last three months, the strongest performance of the UK's "Big four" supermarkets.

Aldi's Christmas cliffhanger sees Kevin the Carrot return... and fall in love

Aldi's Christmas cliffhanger sees Kevin the Carrot return... and fall in love

Aldi has revealed its 2017 Christmas campaign - bringing back last year's diminutive hero Kevin the Carrot and introducing a

Christmas 2017 ads: all the best so far

Christmas 2017 ads: all the best so far

Moz the Monster, Paddington Bear, and a smitten Martin Freeman feature in this year's crop of Christmas ads. Campaign rounds

Unruly: Amazon Prime produced the most effective Christmas campaign in 2016

Unruly: Amazon Prime produced the most effective Christmas campaign in 2016

An ad for Amazon Prime was the most effective Christmas video campaign last year, according to new data released today

Aldi top for customer satisfaction

Aldi top for customer satisfaction

Aldi has been named the top supermarket for customer satisfaction, overtaking Marks & Spencer and Waitrose.

Brownlee brothers face off in Aldi summer campaign

Brownlee brothers face off in Aldi summer campaign

British triathlete champions Alistair and Jonny Brownlee try to get one up on each other in Aldi's new summer campaign

Supermarket promotions spend at lowest point in 11 years

Supermarket promotions spend at lowest point in 11 years

Supermarket promotions are at their lowest level for 11 years as a proportion of consumer spend, according to Nielsen retail

Aldi revamps logo

Aldi revamps logo

Aldi, the German discount supermarket that has reshaped the UK grocery industry in recent years, has unveiled a refreshed logo.

Buoyant supermarket sales fend off Brexit blues

Buoyant supermarket sales fend off Brexit blues

Supermarket sales grew at their fastest rate for two-and-a-half years in the 12 weeks to 26 February, the latest Kantar