Aldi News, Articles & Analysis

Read the latest Aldi News, Articles & Analysis at Campaignlive UK

Articles: 45 Results
Great British Bake Off welcomes new sponsor Aldi and end of flour shortages

Great British Bake Off welcomes new sponsor Aldi and end of flour shortages

Channel 4 launches marketing campaign for upcoming return of popular baking series.

All five remakes in ITV 'The people's ad break' outstrip originals for brand recall

All five remakes in ITV 'The people's ad break' outstrip originals for brand recall

Remakes of Honda and Aldi ads have stronger emotional impact

Like brands, only shaggier: canine Aldi remake among ITV competition winners

Like brands, only shaggier: canine Aldi remake among ITV competition winners

Aldi, Haribo, Honda, Walkers and Weetabix ads reimagined...

ITV invites public to make own versions of TV spots for 'The people's ad break'

ITV invites public to make own versions of TV spots for 'The people's ad break'

Initiative features work from Aldi, Haribo, Honda, Walkers and Weetabix

Aldi renews 'Like' positioning with TV ad aimed at converting sceptics

Aldi renews 'Like' positioning with TV ad aimed at converting sceptics

Ad sees return of 91-year-old gin-toting great-grandmother Jean.

Channel 4 and Sky join £10m return of Veg Power campaign

Channel 4 and Sky join £10m return of Veg Power campaign

Work first aired on ITV in January 2019...

Campaign's most-read news articles of 2019

Campaign's most-read news articles of 2019

From Guinness 'Clear' to Starcom's headache over flexible working, Campaign rounds up the most popular stories of the year.

Which brand won the nation's heart in the 2019 Christmas ad battle?

Which brand won the nation's heart in the 2019 Christmas ad battle?

A Turkey of the Week manages second place...

The carrot that keeps on giving: Aldi named most powerful Christmas ad by Kantar

The carrot that keeps on giving: Aldi named most powerful Christmas ad by Kantar

John Lewis and Waitrose campaign rated most enjoyable.

Turkey of the Week: Aldi fails to entertain and Kevin refuses to die with dignity

Turkey of the Week: Aldi fails to entertain and Kevin refuses to die with dignity

Kevin returns for the fourth year running, but perhaps that's the, er, root of the problem.