Aldi News, Articles & Analysis

Read the latest Aldi News, Articles & Analysis at Campaignlive UK

Articles: 23 Results
Adwatch of the Year: Kevin the carrot crowned favourite Christmas ad

Adwatch of the Year: Kevin the carrot crowned favourite Christmas ad

Aldi spot was this year's most-liked

John Lewis' Elton John spot 'lacks relevance and credibility' in Kantar Christmas ad survey

John Lewis' Elton John spot 'lacks relevance and credibility' in Kantar Christmas ad survey

Iceland, Amazon and M&S ranked highly in the annual study, but John Lewis and Sainsbury's performed relatively poorly.

Carrot wars: Aldi's Christmas ad sparks shopper battles over Kevin toys

Carrot wars: Aldi's Christmas ad sparks shopper battles over Kevin toys

Reports of adults fighting over the toys reveal the power of Aldi's festive campaign.

Aldi spoofs Coca-Cola truck and Italian Job in Christmas thriller

Aldi spoofs Coca-Cola truck and Italian Job in Christmas thriller

Aldi's festive mascot Kevin the Carrot has returned for a third year running with a teaser ad that ends in

Find out who's made it into the Power 100 2018

Find out who's made it into the Power 100 2018

Welcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene

Aldi partners with ITV for full ad break entirely in sign language

Aldi partners with ITV for full ad break entirely in sign language

ITV and Aldi will mark the start of Deaf Awareness Week with an ad break during Coronation Street in which

Sainsbury's is now the weakest link among big four supermarkets

Sainsbury's is now the weakest link among big four supermarkets

A day after Sainsbury's confirmed its market-reshaping plan to merge with Asda, the latest sales figures reveal it is the

Tesco above-the-line adspend surges as rivals retrench

Tesco above-the-line adspend surges as rivals retrench

Tesco increased the amount it spent on "traditional" media by more than two-thirds last year, data from Ebiquity shows.

Aldi booze ad with Kevin the Carrot banned by ASA

Aldi booze ad with Kevin the Carrot banned by ASA

A TV ad promoting Aldi's spirits range, part of the supermarket's Christmas campaign featuring vegetable mascot Kevin the Carrot, has

Which retailers got an iPhone X for Christmas, and which ones got a lump of coal?

Which retailers got an iPhone X for Christmas, and which ones got a lump of coal?

The Christmas sales period is crunch time for retailers: how did the big players get on?