Aldi News, Articles & Analysis

Read the latest Aldi News, Articles & Analysis at Campaignlive UK

Articles: 62 Results
Aldi takes effectiveness festive ad crown over John Lewis, O2, M&S and others

Aldi takes effectiveness festive ad crown over John Lewis, O2, M&S and others

Kantar assessed 24 Christmas ads.

Which retailers won the Christmas campaign battle on social media?

Which retailers won the Christmas campaign battle on social media?

Retailers are battling for the attention of the public during the most important trading period of the calendar year, but

Christmas ads 2021: adland reviews Aldi, O2, McDonald's, Amazon and Tesco

Christmas ads 2021: adland reviews Aldi, O2, McDonald's, Amazon and Tesco

Guillermo Vega from Saatchi & Saatchi and Saffron Renzullo from The Brooklyn Brothers share their opinion on a selection of

Kevin lives: Aldi's Dickensian Christmas tale of Ebanana Scrooge and Marcus Radishford

Kevin lives: Aldi's Dickensian Christmas tale of Ebanana Scrooge and Marcus Radishford

Supermarket will donate 1.8 million meals to UK families in need this festive season as part of its Christmas campaign.

Meet Ebanana Scrooge, Aldi's replacement for Kevin the Carrot

Meet Ebanana Scrooge, Aldi's replacement for Kevin the Carrot

Teased today with the full ad to follow, the short clip sees a child Ebanana patiently waiting for Santa.

Aldi’s “Good swap bad swap” by McCann wins ITV Euro contest

Aldi’s “Good swap bad swap” by McCann wins ITV Euro contest

How Aldi won ITV’s free ad spot during the Euro 2020 Final and what creatives can learn from the ITV

Aldi’s BBQ ad wins free spot during Sunday’s Euro 2020 final

Aldi’s BBQ ad wins free spot during Sunday’s Euro 2020 final

Air-time is worth about £150,000.

Migration Museum, easyJet and Paddy Power quick off the mark after England triumph

Migration Museum, easyJet and Paddy Power quick off the mark after England triumph

Brands try to hit the back of the net with footie jokes.

Aldi's Bake Off sponsorship doubles in value to £4m

Aldi's Bake Off sponsorship doubles in value to £4m

Discount grocer's idents will feature in Channel 4's expanding universe of televised competitive baking.

Smyths, JD and Sports Direct outperform usual suspects in YouTube Xmas ads chart

Smyths, JD and Sports Direct outperform usual suspects in YouTube Xmas ads chart

John Lewis misses out on the top spot for the first time since 2016.