Aldi News, Articles & Analysis

Read the latest Aldi News, Articles & Analysis at Campaignlive UK

Articles: 41 Results
Aldi renews 'Like' positioning with TV ad aimed at converting sceptics

Aldi renews 'Like' positioning with TV ad aimed at converting sceptics

Ad sees return of 91-year-old gin-toting great-grandmother Jean.

Channel 4 and Sky join £10m return of Veg Power campaign

Channel 4 and Sky join £10m return of Veg Power campaign

Work first aired on ITV in January 2019...

Campaign's most-read news articles of 2019

Campaign's most-read news articles of 2019

From Guinness 'Clear' to Starcom's headache over flexible working, Campaign rounds up the most popular stories of the year.

Which brand won the nation's heart in the 2019 Christmas ad battle?

Which brand won the nation's heart in the 2019 Christmas ad battle?

A Turkey of the Week manages second place...

The carrot that keeps on giving: Aldi named most powerful Christmas ad by Kantar

The carrot that keeps on giving: Aldi named most powerful Christmas ad by Kantar

John Lewis and Waitrose campaign rated most enjoyable.

Turkey of the Week: Aldi fails to entertain and Kevin refuses to die with dignity

Turkey of the Week: Aldi fails to entertain and Kevin refuses to die with dignity

Kevin returns for the fourth year running, but perhaps that's the, er, root of the problem.

Very surprising: online retailer beats John Lewis as most engaging Christmas ad

Very surprising: online retailer beats John Lewis as most engaging Christmas ad

Dogs Trust's 'A dog is for life, not just for Christmas' comes top in brand favourability.

Christmas ads 2019: Adland reviews M&S, TK Maxx, Lidl, Ikea and more

Christmas ads 2019: Adland reviews M&S, TK Maxx, Lidl, Ikea and more

Countdown to Christmas continues...

Robbie Williams is a singing carrot in Aldi's Christmas ad

Robbie Williams is a singing carrot in Aldi's Christmas ad

Let him entertain you...

Christmas 2019: Co-Op, BBC, Sky, McDonald's and more

Christmas 2019: Co-Op, BBC, Sky, McDonald's and more

'Tis the season for wholesome spots and cheesy singalongs...