Aldi News, Articles & Analysis

Read the latest Aldi News, Articles & Analysis at Campaignlive UK

Articles: 28 Results
Morrisons no longer in 'big four' as Aldi muscles in

Morrisons no longer in 'big four' as Aldi muscles in

Nielsen data suggests Aldi's market share is now higher than that of Morrisons.

Aldi enlists pro gamers in mission to restore family dinnertime

Aldi enlists pro gamers in mission to restore family dinnertime

The retailer has a solution to the problem of online gaming interrupting family mealtimes.

Boots hires Aldi's Adam Zavalis as director of brand and communications

Boots hires Aldi's Adam Zavalis as director of brand and communications

Zavalis has held role at supermarket since 2013.

Aldi renews partnership with Team GB through 2025

Aldi renews partnership with Team GB through 2025

Sponsorship started in 2015.

Netflix ends discounter dominance of YouGov BrandIndex Buzz Rankings

Netflix ends discounter dominance of YouGov BrandIndex Buzz Rankings

Aldi remains top-ranked brand for fifth year running, but Lidl drops two places.

Adwatch of the Year: Kevin the carrot crowned favourite Christmas ad

Adwatch of the Year: Kevin the carrot crowned favourite Christmas ad

Aldi spot was this year's most-liked

John Lewis' Elton John spot 'lacks relevance and credibility' in Kantar Christmas ad survey

John Lewis' Elton John spot 'lacks relevance and credibility' in Kantar Christmas ad survey

Iceland, Amazon and M&S ranked highly in the annual study, but John Lewis and Sainsbury's performed relatively poorly.

Carrot wars: Aldi's Christmas ad sparks shopper battles over Kevin toys

Carrot wars: Aldi's Christmas ad sparks shopper battles over Kevin toys

Reports of adults fighting over the toys reveal the power of Aldi's festive campaign.

Aldi spoofs Coca-Cola truck and Italian Job in Christmas thriller

Aldi spoofs Coca-Cola truck and Italian Job in Christmas thriller

Aldi's festive mascot Kevin the Carrot has returned for a third year running with a teaser ad that ends in

Find out who's made it into the Power 100 2018

Find out who's made it into the Power 100 2018

Welcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene