Asda News, Articles & Analysis

Read the latest Asda News, Articles & Analysis at Campaignlive UK

Articles: 45 Results
Christmas ads 2019: Adland reviews Amazon, Argos, Asda, Iceland and Walkers

Christmas ads 2019: Adland reviews Amazon, Argos, Asda, Iceland and Walkers

The first batch of seasonal ads have arrived...

Christmas 2019: John Lewis, WWF, Debenhams, Sainsbury's and more

Christmas 2019: John Lewis, WWF, Debenhams, Sainsbury's and more

'Tis the season for wholesome spots and cheesy singalongs...

Asda's Christmas ad: a grumpy cat, Northern Lights and a man turns into a snowman

Asda's Christmas ad: a grumpy cat, Northern Lights and a man turns into a snowman

Spot is set to debut during The X Factor: Celebrity.

Asda's Christmas ad brings festive cheer to town dubbed 'a laughing stock'

Asda's Christmas ad brings festive cheer to town dubbed 'a laughing stock'

Campaign celebrates modern Britain while attempting to tug on the heartstrings.

Festive fame awaits feline star of Asda's Christmas campaign

Festive fame awaits feline star of Asda's Christmas campaign

Casting call has generated much media coverage.

Asda checks into Downton Abbey in new TV ad

Asda checks into Downton Abbey in new TV ad

Promo featuring cook character ties in with movie release.

New-business appointments fall 12% in H1

New-business appointments fall 12% in H1

AAR expects full year to be largely in line with 2018 as outstanding reviews are completed.

Should agencies present only one creative idea?

Should agencies present only one creative idea?

Asda's marketing chief has a process that may not be to everyone's liking.

Asda's Andy Murray: 'Tremendous waste in agency/client relationship'

Asda's Andy Murray: 'Tremendous waste in agency/client relationship'

Streamlining creative development process benefits both parties

Sainsbury's and Asda merger formally blocked

Sainsbury's and Asda merger formally blocked

Deal's collapse rules out prospect of £200m media consolidation of supermarket brands.