Asda News, Articles & Analysis

Read the latest Asda News, Articles & Analysis at Campaignlive UK

Articles: 9 Results
Tesco sales growth outstrips rivals for eighth consecutive month

Tesco sales growth outstrips rivals for eighth consecutive month

Tesco grew its sales by 2.7% during the last three months, the strongest performance of the UK's "Big four" supermarkets.

Christmas 2017 ads: all the best so far

Christmas 2017 ads: all the best so far

Moz the Monster, Paddington Bear, and a smitten Martin Freeman feature in this year's crop of Christmas ads. Campaign rounds

Asda ad brings shoppers on a whimsical journey through its Christmas workshop

Asda ad brings shoppers on a whimsical journey through its Christmas workshop

A girl and her grandfather discover a magical Christmas workshop to the tune of Fleetwood Mac in Asda's festive campaign

Asda teams up with Shazam for lip-syncing AR Halloween face filter

Asda teams up with Shazam for lip-syncing AR Halloween face filter

Asda's latest Halloween TV ad is Shazam-enabled, linking the TV ad to a mobile experience.

Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding

Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding

Morrisons has implicitly criticised the marketing of its rivals Tesco and Asda with an announcement that it would refrain from

Asda sales and profits tumbled in 2016

Asda sales and profits tumbled in 2016

Asda's like-for-like sales, excluding fuel, fell 5.7% in 2016, accounts filed to Companies House show - a steeper decline than

Asda considering taking over B&M

Asda considering taking over B&M

Asda is considering taking over discount store chain B&M, a move that could cost more than £4bn, The Guardian reported.

Supermarket promotions spend at lowest point in 11 years

Supermarket promotions spend at lowest point in 11 years

Supermarket promotions are at their lowest level for 11 years as a proportion of consumer spend, according to Nielsen retail

Buoyant supermarket sales fend off Brexit blues

Buoyant supermarket sales fend off Brexit blues

Supermarket sales grew at their fastest rate for two-and-a-half years in the 12 weeks to 26 February, the latest Kantar