Asda News, Articles & Analysis

Read the latest Asda News, Articles & Analysis at Campaignlive UK

Articles: 13 Results
Aldi marketing boss credits ad campaign as discounters surge over Christmas

Aldi marketing boss credits ad campaign as discounters surge over Christmas

There is no sign that the rapid growth enjoyed by Aldi and Lidl is slowing down, after both discounters saw

When it comes to great consumer insight: If you've got it, flaunt it

When it comes to great consumer insight: If you've got it, flaunt it

Smart, forward-thinking brands understand that sharing their best data is a great way to set the agenda and position themselves

Brits are drinking away the pain of rising food prices, data suggests

Brits are drinking away the pain of rising food prices, data suggests

Booze sales are rising in the run-up to Christmas, data shows, as inflation in grocery prices hits its highest level

The great Christmas ad review of 2017

The great Christmas ad review of 2017

Just like carols and mince pies, Christmas ads are a festive tradition. Campaign's reviewers take a look at this season's

Tesco sales growth outstrips rivals for eighth consecutive month

Tesco sales growth outstrips rivals for eighth consecutive month

Tesco grew its sales by 2.7% during the last three months, the strongest performance of the UK's "Big four" supermarkets.

Christmas 2017 ads: all the best so far

Christmas 2017 ads: all the best so far

Moz the Monster, Paddington Bear, and a smitten Martin Freeman feature in this year's crop of Christmas ads. Campaign rounds

Asda ad brings shoppers on a whimsical journey through its Christmas workshop

Asda ad brings shoppers on a whimsical journey through its Christmas workshop

A girl and her grandfather discover a magical Christmas workshop to the tune of Fleetwood Mac in Asda's festive campaign

Asda teams up with Shazam for lip-syncing AR Halloween face filter

Asda teams up with Shazam for lip-syncing AR Halloween face filter

Asda's latest Halloween TV ad is Shazam-enabled, linking the TV ad to a mobile experience.

Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding

Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding

Morrisons has implicitly criticised the marketing of its rivals Tesco and Asda with an announcement that it would refrain from

Asda sales and profits tumbled in 2016

Asda sales and profits tumbled in 2016

Asda's like-for-like sales, excluding fuel, fell 5.7% in 2016, accounts filed to Companies House show - a steeper decline than