Asda News, Articles & Analysis

Read the latest Asda News, Articles & Analysis at Campaignlive UK

Articles: 49 Results
Asda brings back the 'pocket tap' in meta ad campaign

Asda brings back the 'pocket tap' in meta ad campaign

The pat-on-the-bum gesture first appeared in 1977.

Channel 4 and Sky join £10m return of Veg Power campaign

Channel 4 and Sky join £10m return of Veg Power campaign

Work first aired on ITV in January 2019...

Asda appoints new chief customer officer as Andy Murray returns to US

Asda appoints new chief customer officer as Andy Murray returns to US

Anna-Maree Shaw, who currently runs her own company in Australia, replaces him.

Very surprising: online retailer beats John Lewis as most engaging Christmas ad

Very surprising: online retailer beats John Lewis as most engaging Christmas ad

Dogs Trust's 'A dog is for life, not just for Christmas' comes top in brand favourability.

Christmas ads 2019: Adland reviews Amazon, Argos, Asda, Iceland and Walkers

Christmas ads 2019: Adland reviews Amazon, Argos, Asda, Iceland and Walkers

The first batch of seasonal ads have arrived...

Christmas 2019: Co-Op, BBC, Sky, McDonald's and more

Christmas 2019: Co-Op, BBC, Sky, McDonald's and more

'Tis the season for wholesome spots and cheesy singalongs...

Asda's Christmas ad: a grumpy cat, Northern Lights and a man turns into a snowman

Asda's Christmas ad: a grumpy cat, Northern Lights and a man turns into a snowman

Spot is set to debut during The X Factor: Celebrity.

Asda's Christmas ad brings festive cheer to town dubbed 'a laughing stock'

Asda's Christmas ad brings festive cheer to town dubbed 'a laughing stock'

Campaign celebrates modern Britain while attempting to tug on the heartstrings.

Festive fame awaits feline star of Asda's Christmas campaign

Festive fame awaits feline star of Asda's Christmas campaign

Casting call has generated much media coverage.

Asda checks into Downton Abbey in new TV ad

Asda checks into Downton Abbey in new TV ad

Promo featuring cook character ties in with movie release.