Asda News, Articles & Analysis

Read the latest Asda News, Articles & Analysis at Campaignlive UK

Articles: 29 Results
RIP: the Christmas commercial (2011-2018)

RIP: the Christmas commercial (2011-2018)

It may be no bad thing for our industry if the big-budget Christmas ad is no longer with us.

Asda launches first major work from AMV BBDO with snow-filled Christmas spot

Asda launches first major work from AMV BBDO with snow-filled Christmas spot

Asda has launched a Christmas campaign that celebrates the energy and effort involved in "coming home" for Christmas.

How technology is disrupting the automotive industry: all you need to know

How technology is disrupting the automotive industry: all you need to know

The automotive market is undergoing a profound technology-driven transformation and there are major implications for marketing. As focus shifts from

Find out who's made it into the Power 100 2018

Find out who's made it into the Power 100 2018

Welcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene

Campaign Newscast: Nils Leonard and Chris Hirst reunite to discuss Sainsbury's and Asda's merger news, WPP results, and D&AD

Campaign Newscast: Nils Leonard and Chris Hirst reunite to discuss Sainsbury's and Asda's merger news, WPP results, and D&AD

From Sainsbury's and Asda to WPP's results, Uncommon's Nils Leonard and Havas' Chris Hirst reunite to chew over the week's

Will Asda and Sainsbury's become more than just housemates?

Will Asda and Sainsbury's become more than just housemates?

The UK's second and third biggest supermarkets have been adamant they will pursue a "dual brand strategy" when their planned

Sainsbury's is now the weakest link among big four supermarkets

Sainsbury's is now the weakest link among big four supermarkets

A day after Sainsbury's confirmed its market-reshaping plan to merge with Asda, the latest sales figures reveal it is the

Does the Asda/Saatchi split offer lessons about bringing media and creative together?

Does the Asda/Saatchi split offer lessons about bringing media and creative together?

Asda's decision to switch its ad account out of Saatchi & Saatchi London into Abbott Mead Vickers BBDO raised industry

Sainsbury's boss: '20 or 30' ways we could integrate brand with Asda

Sainsbury's boss: '20 or 30' ways we could integrate brand with Asda

Sainsbury's chief executive Mike Coupe was coy about plans for the mega-merger with Asda, but hinted that the two brands

Asda and Sainsbury's plan 'dual brand strategy' in supermarket mega-merger

Asda and Sainsbury's plan 'dual brand strategy' in supermarket mega-merger

Asda and Sainsbury's plan to operate a "dual brand strategy" as they confirm merger plans for a "more competitive and