Asda News, Articles & Analysis

Read the latest Asda News, Articles & Analysis at Campaignlive UK

Articles: 62 Results
Kids lay down sick rhymes in George at Asda’s back to school campaign

Kids lay down sick rhymes in George at Asda’s back to school campaign

Video featuring rap track was created by Impero.

KFC marketer Meghan Farren defects to Asda

KFC marketer Meghan Farren defects to Asda

Farren featured in Campaign’s Power 100.

Does Asda pitch show it has learnt the lessons of years of shopping around?

Does Asda pitch show it has learnt the lessons of years of shopping around?

As Havas prepares to take on the £52m Asda account, its leaders would be forgiven for feeling nervous as well

Asda appoints new creative agency

Asda appoints new creative agency

Havas pitched against Leo Burnett for the supermarket's business.

Asda heads towards shootout after incumbent AMV is knocked out

Asda heads towards shootout after incumbent AMV is knocked out

Supermarket has worked with Omnicom shop since 2018.

Four agencies join the trolley dash for Asda

Four agencies join the trolley dash for Asda

Omnicom’s AMV BDDO faces challenges from each of the other three big holding companies as it aims to retain the

It's the problem, stupid!

It's the problem, stupid!

Don't get carried away with creative ideas in the new-business tsunami. Now, more than ever, marketers need agencies to articulate

Asda kicks off creative agency review

Asda kicks off creative agency review

Abbott Mead Vickers BBDO has held the account since 2018.

Keith Weed awarded CBE in New Year Honours list

Keith Weed awarded CBE in New Year Honours list

Weed is joined by leaders from Tesco, Co-op and Ocado.

Asda customer chief Anna-Maree Shaw to depart after less than a year

Asda customer chief Anna-Maree Shaw to depart after less than a year

Shaw, who replaced Andy Murray, will return to her native Australia to rejoin her family.