Asda News, Articles & Analysis

Read the latest Asda News, Articles & Analysis at Campaignlive UK

Articles: 17 Results
Tesco above-the-line adspend surges as rivals retrench

Tesco above-the-line adspend surges as rivals retrench

Tesco increased the amount it spent on "traditional" media by more than two-thirds last year, data from Ebiquity shows.

This Mother's Day, say thank you with intelligent portrayals of parents

This Mother's Day, say thank you with intelligent portrayals of parents

Plenty of brands have already found interesting, cliché-defying ways to talk about parenthood. Now its time for everyone else to

Pitch update: MoneySupermarket, Asda, Magnet and more

Pitch update: MoneySupermarket, Asda, Magnet and more

MoneySupermarket.com and Magnet have kicked off ad agency reviews, while The Brooklyn Brothers and VCCP have picked up new accounts

Asda puts agencies on alert with full roster review

Asda puts agencies on alert with full roster review

Asda's chief customer officer has announced the resurgent supermarket is looking at all of its agency relationships, following a restructure

Aldi marketing boss credits ad campaign as discounters surge over Christmas

Aldi marketing boss credits ad campaign as discounters surge over Christmas

There is no sign that the rapid growth enjoyed by Aldi and Lidl is slowing down, after both discounters saw

When it comes to great consumer insight: If you've got it, flaunt it

When it comes to great consumer insight: If you've got it, flaunt it

Smart, forward-thinking brands understand that sharing their best data is a great way to set the agenda and position themselves

Brits are drinking away the pain of rising food prices, data suggests

Brits are drinking away the pain of rising food prices, data suggests

Booze sales are rising in the run-up to Christmas, data shows, as inflation in grocery prices hits its highest level

The great Christmas ad review of 2017

The great Christmas ad review of 2017

Just like carols and mince pies, Christmas ads are a festive tradition. Campaign's reviewers take a look at this season's

Tesco sales growth outstrips rivals for eighth consecutive month

Tesco sales growth outstrips rivals for eighth consecutive month

Tesco grew its sales by 2.7% during the last three months, the strongest performance of the UK's "Big four" supermarkets.

Christmas 2017 ads: all the best so far

Christmas 2017 ads: all the best so far

Moz the Monster, Paddington Bear, and a smitten Martin Freeman feature in this year's crop of Christmas ads. Campaign rounds