Asda News, Articles & Analysis

Read the latest Asda News, Articles & Analysis at Campaignlive UK

Articles: 39 Results
New-business appointments fall 12% in H1

New-business appointments fall 12% in H1

AAR expects full year to be largely in line with 2018 as outstanding reviews are completed.

Should agencies present only one creative idea?

Should agencies present only one creative idea?

Asda's marketing chief has a process that may not be to everyone's liking.

Asda's Andy Murray: 'Tremendous waste in agency/client relationship'

Asda's Andy Murray: 'Tremendous waste in agency/client relationship'

Streamlining creative development process benefits both parties

Sainsbury's and Asda merger formally blocked

Sainsbury's and Asda merger formally blocked

Deal's collapse rules out prospect of £200m media consolidation of supermarket brands.

Morrisons no longer in 'big four' as Aldi muscles in

Morrisons no longer in 'big four' as Aldi muscles in

Nielsen data suggests Aldi's market share is now higher than that of Morrisons.

Competition regulator throws doubt on Sainsbury's-Asda merger

Competition regulator throws doubt on Sainsbury's-Asda merger

The deal could be blocked by the authority.

The 10 most-loved brands on Facebook

The 10 most-loved brands on Facebook

Users of the platform 'love' retail, with Extreme coming out on top.

Unilever and Sky adspend dropped 30% in 2018

Unilever and Sky adspend dropped 30% in 2018

FMCG giant falls out of top three spenders in the UK.

Tesco launches 100th-anniversary campaign as Christmas results loom

Tesco launches 100th-anniversary campaign as Christmas results loom

Double-page ad takes fight to discounters Aldi and Lidl.

Adwatch of the Year: Kevin the carrot crowned favourite Christmas ad

Adwatch of the Year: Kevin the carrot crowned favourite Christmas ad

Aldi spot was this year's most-liked