Asda News, Articles & Analysis
Read the latest Asda News, Articles & Analysis at Campaignlive UK
Tesco grew its sales by 2.7% during the last three months, the strongest performance of the UK's "Big four" supermarkets.
Moz the Monster, Paddington Bear, and a smitten Martin Freeman feature in this year's crop of Christmas ads. Campaign rounds
A girl and her grandfather discover a magical Christmas workshop to the tune of Fleetwood Mac in Asda's festive campaign
Asda's latest Halloween TV ad is Shazam-enabled, linking the TV ad to a mobile experience.
Morrisons has implicitly criticised the marketing of its rivals Tesco and Asda with an announcement that it would refrain from
Asda's like-for-like sales, excluding fuel, fell 5.7% in 2016, accounts filed to Companies House show - a steeper decline than
Asda is considering taking over discount store chain B&M, a move that could cost more than £4bn, The Guardian reported.
Supermarket promotions are at their lowest level for 11 years as a proportion of consumer spend, according to Nielsen retail
Supermarket sales grew at their fastest rate for two-and-a-half years in the 12 weeks to 26 February, the latest Kantar
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