Audi News, Articles & Analysis

Read the latest Audi News, Articles & Analysis at Campaignlive UK

Articles: 22 Results
Don't let the power shift to the number-crunchers

Don't let the power shift to the number-crunchers

Half the money you spend on advertising is wasted. Now, we know which half, says Audi UK's marketing director.

How Audi adopted BBH's progressive thinking to accelerate growth

How Audi adopted BBH's progressive thinking to accelerate growth

Despite 20 years of growth, Audi called on BBH to rethink its focus and strategy. The resulting work was highly

Audi's latest marketing trick is a car ad with no soundtrack or driving

Audi's latest marketing trick is a car ad with no soundtrack or driving

Audi breaks with the musical tradition of its marketing campaigns in a new ad that has no soundtrack.

The next big things for brands in 2018, according to Audi's chief marketer

The next big things for brands in 2018, according to Audi's chief marketer

Yes, digital is essential, but let's not forget that older channels can still have a vital part to play in

Behind the scenes of  Audi's "Clowns"

Behind the scenes of Audi's "Clowns"

Benjamin Braun, marketing director, Audi UK, and Ian Heartfield, executive creative director, BBH London, take us behind the scenes of

Top 10 film ads of 2017

Top 10 film ads of 2017

Clowns, dancing Skeletor and the first UK spot to depict period blood rank among the top 10 film ads of

Creative Grand Prix 2017: Audi 'Clowns'

Creative Grand Prix 2017: Audi 'Clowns'

Audi's TV ad was Campaign's 2017 choice for best of the best, across all category winners, from outdoor to live

Top 10 marketers of 2017, plus the top 5 global CMOs

Top 10 marketers of 2017, plus the top 5 global CMOs

Campaign ranks the marketers who made the biggest waves in 2017.

BBH's "Clowns" for Audi drives off with Thinkboxes Award

BBH's "Clowns" for Audi drives off with Thinkboxes Award

The ad, directed by Rattling Stick's Ringan Ledwidge and featuring the haunting "Send in the Clowns" soundtrack and - memorably

Audi unveils first Christmas campaign with snowy R8 spot

Audi unveils first Christmas campaign with snowy R8 spot

Audi has rolled out its first Christmas-themed ad campaign, promoting the capabilities of its vehicles in wintry conditions.