Audi News, Articles & Analysis

Read the latest Audi News, Articles & Analysis at Campaignlive UK

Articles: 26 Results
Why brands should ignore marketing gospel and dare to be different

Why brands should ignore marketing gospel and dare to be different

The Audi UK marketing director explains that brands need to be brave, ditch convention, experiment and dare to be different.

BBH work for Audi and Barclays shortlisted for Film Lions despite Publicis Groupe boycott

BBH work for Audi and Barclays shortlisted for Film Lions despite Publicis Groupe boycott

Audi's "Clowns" film has been shortlisted in the Film Lions at Cannes, after the Volkswagen-owned car brand entered it itself.

Cannes 2018: the ones to watch

Cannes 2018: the ones to watch

As the Lions International Festival of Creativity celebrates the industry's biggest achievements of the past year, these are among the

Audi marketing director: make yourself deaf to negative thinking

Audi marketing director: make yourself deaf to negative thinking

A welcoming office environment and willingness to adapt work to cater to different platforms are key for successful marketers, Audi's

Don't let the power shift to the number-crunchers

Don't let the power shift to the number-crunchers

Half the money you spend on advertising is wasted. Now, we know which half, says Audi UK's marketing director.

How Audi adopted BBH's progressive thinking to accelerate growth

How Audi adopted BBH's progressive thinking to accelerate growth

Despite 20 years of growth, Audi called on BBH to rethink its focus and strategy. The resulting work was highly

Audi's latest marketing trick is a car ad with no soundtrack or driving

Audi's latest marketing trick is a car ad with no soundtrack or driving

Audi breaks with the musical tradition of its marketing campaigns in a new ad that has no soundtrack.

The next big things for brands in 2018, according to Audi's chief marketer

The next big things for brands in 2018, according to Audi's chief marketer

Yes, digital is essential, but let's not forget that older channels can still have a vital part to play in

Behind the scenes of  Audi's "Clowns"

Behind the scenes of Audi's "Clowns"

Benjamin Braun, marketing director, Audi UK, and Ian Heartfield, executive creative director, BBH London, take us behind the scenes of

Top 10 film ads of 2017

Top 10 film ads of 2017

Clowns, dancing Skeletor and the first UK spot to depict period blood rank among the top 10 film ads of