Aviva News, Articles & Analysis

Read the latest Aviva News, Articles & Analysis at Campaignlive UK

Articles: 10 Results
Jan Gooding advises brands considering Pride marketing to tread carefully

Jan Gooding advises brands considering Pride marketing to tread carefully

LGBT+ festival is a 'political space', not just a party.

Movers and Shakers: Gyro, Carat, BBH, Unilever, Aviva and more

Movers and Shakers: Gyro, Carat, BBH, Unilever, Aviva and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Jan Gooding on leaving Aviva: 'I promised myself that I would take the leap'

Jan Gooding on leaving Aviva: 'I promised myself that I would take the leap'

Global inclusion director to depart insurer after a decade to take on plural career.

Aviva appoints Be Heard Group as its first digital lead agency

Aviva appoints Be Heard Group as its first digital lead agency

Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group.

Aviva marketing director: our job as marketers is simple, but that doesn't make it easy

Aviva marketing director: our job as marketers is simple, but that doesn't make it easy

Keeping things simple invariably pays off, but means really address the underlying problems a brand is facing, writes Aviva's retail

Aviva creates large sculptures to promote community fund

Aviva creates large sculptures to promote community fund

Aviva has created three large sculptures across the country to show the difference that small objects can make to a

Aviva ad starring David Coulthard banned for encouraging dangerous driving

Aviva ad starring David Coulthard banned for encouraging dangerous driving

The Advertising Standards Authority has banned an Aviva ad designed to attract safer drivers because it argues the 60-second spot

TSB hires Pete Markey from Aviva

TSB hires Pete Markey from Aviva

Pete Markey, former brand communications and marketing director at Aviva, is joining TSB as marketing director.

Brands take note: mums notice details like the size of crumpet holes

Brands take note: mums notice details like the size of crumpet holes

When it comes to appealing to mums, attentiveness to details is a key trait, as Warburtons learnt when it redesigned

Aviva's Jan Gooding named next president of Market Research Society

Aviva's Jan Gooding named next president of Market Research Society

The Market Research Society has announced that Jan Gooding, global inclusion director at Aviva, will be its next president.