Bacardi News, Articles & Analysis
Read the latest Bacardi News, Articles & Analysis at Campaignlive UK
The deal adds $25m in revenue and gives the business access to the US market.
The tequila brand is celebrating International Margarita Day.
Tapas and cocktails will be served in the vibrant pop-up.
The brand is partnering musician Rina Sawayama and British-Filipino chef Luke Selby.
Industry insiders discuss the pros and cons of adapting the Portman Group model.
London Cocktail Week has opted for a month-long format for the second time.
Sessions will include interviews, performances and cocktail-making demonstrations.
The events will be held in partnership with several of Bacardi’s brands.
The campaign includes bar terrace takeovers to support the on-trade sector.
Just Eat, Laurent Perrier and Bacardi are among the brands to partner with food fest Taste of London.
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