Bacardi News, Articles & Analysis

Read the latest Bacardi News, Articles & Analysis at Campaignlive UK

Articles: 23 Results
Clarke: move to online shopping has not impacted the importance of brand visibility in shops

Communisis buys point-of-purchase marketing specialist

The deal adds $25m in revenue and gives the business access to the US market.

Patron pop-up serves historic margaritas

The tequila brand is celebrating International Margarita Day.

Bombay Sapphire creates Spanish greengrocer for foodie experience

Tapas and cocktails will be served in the vibrant pop-up.

Grey Goose: Rina Sawayama (left) and chef Luke Selby will form a duet as part of the activity

Grey Goose combines music and food for pop-up series

The brand is partnering musician Rina Sawayama and British-Filipino chef Luke Selby.

Government regulations on HFSS products are intended to protect a young audience (Getty Images)

Are the new HFSS rulings an opportunity for the industry to self-regulate?

Industry insiders discuss the pros and cons of adapting the Portman Group model.

LCW: experiences from The London Essence Company, Glenmorangie, Discarded and Monkey Shoulder

London Cocktail Week celebrations continue

London Cocktail Week has opted for a month-long format for the second time.

Bacardi Rum: the five-part series begins on 22 October

Bacardi Rum signs up Maya Jama for music series

Sessions will include interviews, performances and cocktail-making demonstrations.

Bacardi: several brands will be featured at the event

Bacardi to hold series of experiences for London Cocktail Month

The events will be held in partnership with several of Bacardi’s brands.

St-Germain: pop-up bar has opened on Broadway Market

St-Germain opens Broadway Market pop-up bar

The campaign includes bar terrace takeovers to support the on-trade sector.

Watch: Just Eat reinforces rebrand and restaurant diversity at Taste of London

Just Eat, Laurent Perrier and Bacardi are among the brands to partner with food fest Taste of London.