BMW News, Articles & Analysis
Read the latest BMW News, Articles & Analysis at Campaignlive UK
Adland says goodbye to the WCRS brand after 39 years.
We look back on the best advertising in the past half-century
The automotive market is undergoing a profound technology-driven transformation and there are major implications for marketing. As focus shifts from
BMW is touring climbing centres across the UK to target adventurous people with its X2 sports model.
Valentine's Day is all about sharing the love, but which brands have successfully shared their messaging on social media? Campaign
Mini is holding talks with ad agencies ahead of a global marketing push for its first fully electric car.
The Ten Days Six Nights series of installations and performances returns for a second year, with a focus on pioneer
BMW Group has appointed digital agency Zone for global Rolls-Royce retail marketing services work, as well as for BMW, Mini
BMW is looking to win a greater share of the automotive aftersales market with an emotive campaign encouraging to look
BMW has taken Snapchat's new augmented trial lens for a spin by letting customers "try" out the X2 by customising
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