BMW News, Articles & Analysis

Read the latest BMW News, Articles & Analysis at Campaignlive UK

Articles: 31 Results
Future of experience economy tops agenda at Brand Experience 360

Future of experience economy tops agenda at Brand Experience 360

Inaugural event will include keynotes on storytelling, consumer insights and adapting for local audiences.

It's true that I am often the only woman in the room

It's true that I am often the only woman in the room

Michelle Roberts' father advised against a career in the automotive industry, but she's glad she ignored him.

Mini invites Goodwood Revival attendees to recreate 1950s ad

Mini invites Goodwood Revival attendees to recreate 1950s ad

Experience at festival features new and old models.

Yorgos Lanthimos directs surreal short film for Mini

Yorgos Lanthimos directs surreal short film for Mini

The project is the first Mini work by Droga5 London.

How Honda, BMW, Mini and Samsung are bringing their brands to life at Goodwood

How Honda, BMW, Mini and Samsung are bringing their brands to life at Goodwood

Goodwood Festival of Speed 2019 features activations from Honda, BMW, Mini and Samsung.

Formula E: Why BMW, Nissan and Jaguar are getting involved in activations

Formula E: Why BMW, Nissan and Jaguar are getting involved in activations

The event is now in its fifth year, with more growth predicted. Campaign visits the Berlin leg to learn how

Mini calls global ad pitch

Mini calls global ad pitch

Car marque is celebrating 60th anniversary this year.

BMW i and National Trust partner for sustainability workshops

BMW i and National Trust partner for sustainability workshops

Guests will learn how to make items such as framed pressed plants.

Brand films deliver emotion that empty copy never could

Brand films deliver emotion that empty copy never could

They have a unique power...

April Fool's Day 2019: Virgin Atlantic, Sainsbury's and more get in on the action

April Fool's Day 2019: Virgin Atlantic, Sainsbury's and more get in on the action

Flight karaoke, rugged Ken and a lot of avocados...