BMW News, Articles & Analysis

Read the latest BMW News, Articles & Analysis at Campaignlive UK

Articles: 24 Results
BMW i and National Trust partner for sustainability workshops

BMW i and National Trust partner for sustainability workshops

Guests will learn how to make items such as framed pressed plants.

Brand films deliver emotion that empty copy never could

Brand films deliver emotion that empty copy never could

They have a unique power...

April Fool's Day 2019: Virgin Atlantic, Sainsbury's and more get in on the action

April Fool's Day 2019: Virgin Atlantic, Sainsbury's and more get in on the action

Flight karaoke, rugged Ken and a lot of avocados...

Autonomous vehicles will transform car marques into lifestyle brands

Autonomous vehicles will transform car marques into lifestyle brands

Self-driving cars will usher in new possibilities

The best of WCRS

The best of WCRS

Adland says goodbye to the WCRS brand after 39 years.

Best ads in 50 years: How BMW eschewed the motivational souffle

Best ads in 50 years: How BMW eschewed the motivational souffle

We look back on the best advertising in the past half-century

How technology is disrupting the automotive industry: all you need to know

How technology is disrupting the automotive industry: all you need to know

The automotive market is undergoing a profound technology-driven transformation and there are major implications for marketing. As focus shifts from

BMW targets adventurous crowd with climbing centre activations

BMW targets adventurous crowd with climbing centre activations

BMW is touring climbing centres across the UK to target adventurous people with its X2 sports model.

Valentine's Day: the 10 most shared ads on Facebook

Valentine's Day: the 10 most shared ads on Facebook

Valentine's Day is all about sharing the love, but which brands have successfully shared their messaging on social media? Campaign

Mini lines up agencies for first electric car marketing push

Mini lines up agencies for first electric car marketing push

Mini is holding talks with ad agencies ahead of a global marketing push for its first fully electric car.