BMW News, Articles & Analysis

Read the latest BMW News, Articles & Analysis at Campaignlive UK

Articles: 18 Results
How technology is disrupting the automotive industry: all you need to know

How technology is disrupting the automotive industry: all you need to know

The automotive market is undergoing a profound technology-driven transformation and there are major implications for marketing. As focus shifts from

BMW targets adventurous crowd with climbing centre activations

BMW targets adventurous crowd with climbing centre activations

BMW is touring climbing centres across the UK to target adventurous people with its X2 sports model.

Valentine's Day: the 10 most shared ads on Facebook

Valentine's Day: the 10 most shared ads on Facebook

Valentine's Day is all about sharing the love, but which brands have successfully shared their messaging on social media? Campaign

Mini lines up agencies for first electric car marketing push

Mini lines up agencies for first electric car marketing push

Mini is holding talks with ad agencies ahead of a global marketing push for its first fully electric car.

BMW revives partnership with Tate Modern for immersive exhibition

BMW revives partnership with Tate Modern for immersive exhibition

The Ten Days Six Nights series of installations and performances returns for a second year, with a focus on pioneer

BMW picks Zone for retail marketing brief

BMW picks Zone for retail marketing brief

BMW Group has appointed digital agency Zone for global Rolls-Royce retail marketing services work, as well as for BMW, Mini

BMW targets aftersales market by emphasising emotional over rational

BMW targets aftersales market by emphasising emotional over rational

BMW is looking to win a greater share of the automotive aftersales market with an emotive campaign encouraging to look

BMW uses Snapchat's augmented trial lens for X2

BMW uses Snapchat's augmented trial lens for X2

BMW has taken Snapchat's new augmented trial lens for a spin by letting customers "try" out the X2 by customising

Sky, Shell and BMW collaborate on a documentary series about football

Sky, Shell and BMW collaborate on a documentary series about football

Sky Media has produced a series of talent-led, short video documentaries with Shell V-Power and BMW UK that follows Soccer

BMW increases UK experiential spend by 50% for electric marque

BMW increases UK experiential spend by 50% for electric marque

BMW UK has increased its spend on experiential activity by 50% over the past 12 months for the BMW i