Boots News, Articles & Analysis

Read the latest Boots News, Articles & Analysis at Campaignlive UK

Articles: 28 Results
Very surprising: online retailer beats John Lewis as most engaging Christmas ad
November 15, 2019 by Ben Bold

Very surprising: online retailer beats John Lewis as most engaging Christmas ad

Dogs Trust's 'A dog is for life, not just for Christmas' comes top in brand favourability.

Christmas ads 2019: Adland reviews M&S, TK Maxx, Lidl, Ikea and more
November 14, 2019 by Emmet McGonagle

Christmas ads 2019: Adland reviews M&S, TK Maxx, Lidl, Ikea and more

Countdown to Christmas continues...

Boots takes on stress of gift-buying with frenetic Christmas campaign
November 08, 2019 by Simon Gwynn

Boots takes on stress of gift-buying with frenetic Christmas campaign

Film, launching on Saturday evening, promotes brand's ultra-targeted 'Bootiques' aimed at various personality types.

Boots appeals to broader audience via partnership with Glamour
November 06, 2019 by Fayola Douglas

Boots appeals to broader audience via partnership with Glamour

Retailer worked with Hyperactive on huge space featuring 18 beauty brands.

4 ways to transform: Boots, Now TV, Bayer and Brand USA
June 19, 2019 by Sue Unerman, chief transformation officer, MediaCom

4 ways to transform: Boots, Now TV, Bayer and Brand USA

MediaCom shows how four of its clients made far-reaching changes to their comms and consumers' brand perception

Turkey of the Week: Boots' well-meaning summer ad is cringeworthy
May 23, 2019 by Brittaney Kiefer

Turkey of the Week: Boots' well-meaning summer ad is cringeworthy

The intention of this campaign is commendable, but the execution falls short.

Boots sings for body confidence in summer campaign
May 16, 2019 by Simon Gwynn

Boots sings for body confidence in summer campaign

Research for retailer finds three-quarters of women avoid summer activities due to self-consciousness.

Boots to sponsor UK and Ireland teams ahead of Fifa Women's World Cup
April 02, 2019 by Ben Bold

Boots to sponsor UK and Ireland teams ahead of Fifa Women's World Cup

It will use partnerships across array of marketing.

Axa and Boots join Campaign Brand Forum
March 22, 2019 by Maisie McCabe

Axa and Boots join Campaign Brand Forum

Just Eat's Ben Carter, KFC's Jenny Packwood and Direct Line Group's Piers Newson are also speaking at event.

Boots UK partners Glamour Festival to showcase new retail experience
March 08, 2019 by Yasmin Arrigo

Boots UK partners Glamour Festival to showcase new retail experience

The retailer's 12-month partnership with Glamour will come to life this weekend with the first of two shows