Boots News, Articles & Analysis

Read the latest Boots News, Articles & Analysis at Campaignlive UK

Articles: 24 Results
4 ways to transform: Boots, Now TV, Bayer and Brand USA
June 19, 2019 by Sue Unerman, chief transformation officer, MediaCom

4 ways to transform: Boots, Now TV, Bayer and Brand USA

MediaCom shows how four of its clients made far-reaching changes to their comms and consumers' brand perception

Turkey of the Week: Boots' well-meaning summer ad is cringeworthy
May 23, 2019 by Brittaney Kiefer

Turkey of the Week: Boots' well-meaning summer ad is cringeworthy

The intention of this campaign is commendable, but the execution falls short.

Boots sings for body confidence in summer campaign
May 16, 2019 by Simon Gwynn

Boots sings for body confidence in summer campaign

Research for retailer finds three-quarters of women avoid summer activities due to self-consciousness.

Boots to sponsor UK and Ireland teams ahead of Fifa Women's World Cup
April 02, 2019 by Ben Bold

Boots to sponsor UK and Ireland teams ahead of Fifa Women's World Cup

It will use partnerships across array of marketing.

Axa and Boots join Campaign Brand Forum
March 22, 2019 by Maisie McCabe

Axa and Boots join Campaign Brand Forum

Just Eat's Ben Carter, KFC's Jenny Packwood and Direct Line Group's Piers Newson are also speaking at event.

Boots UK partners Glamour Festival to showcase new retail experience
March 08, 2019 by Yasmin Arrigo

Boots UK partners Glamour Festival to showcase new retail experience

The retailer's 12-month partnership with Glamour will come to life this weekend with the first of two shows

Boots hires Aldi's Adam Zavalis as director of brand and communications
February 07, 2019 by Simon Gwynn

Boots hires Aldi's Adam Zavalis as director of brand and communications

Zavalis has held role at supermarket since 2013.

Adwatch of the Year: Kevin the carrot crowned favourite Christmas ad
December 20, 2018 by Gail Kemp & Kate Magee

Adwatch of the Year: Kevin the carrot crowned favourite Christmas ad

Aldi spot was this year's most-liked

Boots celebrates mother/daughter relationship for Christmas
November 08, 2018 by Gurjit Degun

Boots celebrates mother/daughter relationship for Christmas

Retailer's festive ad encourages 'unique' gifting.

Vicki Maguire's tattoo lesson via radio
August 21, 2018 by Vicki Maguire, joint chief creative officer, Grey London

Vicki Maguire's tattoo lesson via radio

Grey London's joint chief creative officer Vicki Maguire chooses Boots Soltan "Sun damage for life" as the winner of the