Britvic News, Articles & Analysis

Read the latest Britvic News, Articles & Analysis at Campaignlive UK

Articles: 29 Results
How London Cocktail Week's 'broad spectrum' of consumers attract brands

How London Cocktail Week's 'broad spectrum' of consumers attract brands

Event is now in 10th year.

London Essence Company uses flavour-profiling to make bespoke cocktails

London Essence Company uses flavour-profiling to make bespoke cocktails

'Essence house' offers cocktails matched to individuals' taste profiles.

7Up Free brings the chill with Fido Dido house

7Up Free brings the chill with Fido Dido house

Britvic's no-sugar variant offers naps and nostalgic tunes for 1990s kids.

Are brands being too conservative with their humour?

Are brands being too conservative with their humour?

Tango's vibrator story is a bit of a classic...

Pick of the Week: Tango's awkwardness guru is a gentle nod to its heritage

Pick of the Week: Tango's awkwardness guru is a gentle nod to its heritage

It would be impossible to recreate Tango's advertising classics, but this is a fine chapter.

Tango turns on the filthy humour in first work from VCCP

Tango turns on the filthy humour in first work from VCCP

New ads introduce Tanguru, who intervenes at moments of maximum social awkwardness.

Best ads in 50 years: Tango cracking the concept of 'taste visualisation'

Best ads in 50 years: Tango cracking the concept of 'taste visualisation'

We look back on the best advertising in the past half-century

Former Britvic marketer Kevin McNair joins KP Snacks

Former Britvic marketer Kevin McNair joins KP Snacks

McNair, who left Britvic in July, will start his new role next week.

My campaign: 'Orange man', 1991

My campaign: 'Orange man', 1991

How a walk in the park led to the Tango ad.

Britvic hires Leagas Delaney for trio of upmarket brands

Britvic hires Leagas Delaney for trio of upmarket brands

Leagas Delaney has been appointed lead creative agency for WiseHead Productions, the incubator set up by Britvic to develop premium