Camelot News, Articles & Analysis

Read the latest Camelot News, Articles & Analysis at Campaignlive UK

Articles: 17 Results
Lottery 'Fisherman' ad cleared of promoting gambling as solution to hardship

Lottery 'Fisherman' ad cleared of promoting gambling as solution to hardship

Twenty-four people complained about debut campaign from Adam & Eve/DDB.

National Lottery switches focus to good causes with homeless haircuts ad

National Lottery switches focus to good causes with homeless haircuts ad

Second ad of 'Amazing starts here' brand platform features Haircuts4Homeless community project.

In-housing and GDPR blamed for fall in reviews so far this year

In-housing and GDPR blamed for fall in reviews so far this year

Total number of completed reviews declined 8.2% in January-September.

Turkey of the Week: National Lottery's offensive ad shows advertising doesn't understand real people

Turkey of the Week: National Lottery's offensive ad shows advertising doesn't understand real people

Is this what the advertising industry thinks of your life?

National Lottery tugs heartstrings with 'Fisherman' relaunch campaign

National Lottery tugs heartstrings with 'Fisherman' relaunch campaign

Wider strategy, called 'Amazing starts here', seeks to show how playing the lottery can change lives for ordinary people.

National Lottery to be shown on ITV for first time

National Lottery to be shown on ITV for first time

The National Lottery will return to primetime Saturday night TV from this weekend - but this time on the UK's

For A&E/DDB winning the Lottery must be like winning the lottery

For A&E/DDB winning the Lottery must be like winning the lottery

Adam & Eve/DDB's successful capture of the prestigious Camelot account shows the agency is still up for the fight.

Camelot picks Adam & Eve/DDB for £42m National Lottery ad account

Camelot picks Adam & Eve/DDB for £42m National Lottery ad account

Adam&Eve/DDB has won the £42m National Lottery advertising account after a competitive pitch.

How ITV and The National Lottery created 'the nation's biggest ever sports day'

How ITV and The National Lottery created 'the nation's biggest ever sports day'

Despite living in a world-beating Olympic powerhouse, almost half of Britain fails to meet recommended physical activity targets. ITV and

It would take a brave marketer - and a bold agency - for National Lottery to move out of AMV

It would take a brave marketer - and a bold agency - for National Lottery to move out of AMV

With the National Lottery pretty much occupying a sector of its own, you can be guaranteed that most agencies in